This document provides creative brief guidelines for a media treatment for neck gaiters produced by the company Big Homey. Big Homey was created by a college student to provide affordable clothing and now produces neck gaiter masks. The target market includes men ages 18-25, college students, and those with athletic or healthy lifestyles. The document includes brand values, colors, fonts, concepts for a video commercial treatment showing various ways to wear the gaiter, storyboards, and an audio/visual script for the commercial.

1. Media Treatment
NECK GAITERS
BY: ASHLEY WOOLCOCK

2. CREATIVE BRIEF &
DESIGN GUIDELINES

3. BRAND / COMPANY NAME

4. This Miami based company was created by a College
Student who wanted to create an affordable brand for
other college students. Once an idea just to keep
students warm in their cold classrooms, the idea grew
to so much more. In these tough times with the world
going through a pandemic, Big Homey now provides
Neck Gaiter Masks. Big Homey represents the Gen Z
and plans to donate proceed to social injustices.
BRAND DESCRIPTION

5. Big Homey’s Values:
Freedom and revolution
Affordable clothing for college students
Encouraging education
Speaking out to social injustices
To be brave and daring
BRAND VALUES

6. Men
Low income
Athletic & Gym lifestyles
Ages 18-25
College students
Healthy Lifestyle
Thrill seekers
Florida and California
TARGET
MARKET

7. 3 WORDS DESCRIBING
WHAT THE BRAND /
COMPANY IS NOT
3 WORDS DESCRIBING
THE BRAND’S/
COMPANY’S
PERSONALITY
ATHLETIC
YOUTHFUL
DARING
ELEGANT
TRADITIONAL
SENSITIVE

8. COLORSCHEME

9. TYPE PLAN / FONT
Sub Heading
Ubuntu
Regular
All Caps
220 pt
Heading
TARYO
Regular
All Caps
400
Body
Avenir
Regular
Book
70pt
Body Text
Released in 1988, Avenir is a geometric sans-serif typeface designed by legendary type designer Adrian
Frutiger, best known for his Univers and Frutiger designs. Although modeled after Futura (Avenir is the
French word for future) and classified as a geometric sans, Avenir has some slightly humanist features
that add warmth to the face, such as the tail on the t and the o that isn’t a perfect circle.

10. WORDMARK

11. LOGO

12. MOOD BOARD,
CONCEPT, &
TREATMENT

13. MOOD BOARD

14. CONCEPT
This video serves as a how-to commercial for the Big
Homey Gaiter Masks. The commercial will highlight the
many ways to wear the mask as well as show the
environment it works best in. This video will also be
used for the Amazon listing, and Amazons sponsored
ads. This commercial can be used on the social media
pages such as Instagram and Facebook.

15. TREATMENTSound Design
ALL THAT - Benjamin Tissot (also known as Bensound)
https://www.bensound.com/royalty-free-music/track/all-that-chill-hop
Location
Secret Lake Park
200 N Triplet Dr Casselberry, FL 32707
Wardrobe
The actor will be wearing an active fit of their choice in color. In particular a dry fit
shirt, running shorts, and sneakers. (Gaiter mask will be provided)
Casting
Male - DJ Osouna
Male - Sean
Female - Ashley Woolcock

16. TREATMENT
The video starts with the camera panning down from the sky to a
man walking into the park. ”Big Homey’s cooling Neck Gaiter is
the perfect way to stay protected while staying active.” The shot
changes quickly to a close-up of the man wearing a Neck Gaiter
around his neck. “Made with a flexible and UVF proactive material
even Florida is no longer a problem.” The camera switches to a
medium shot as he straps his phone on his arm and takes out his
AirPods putting them in his ear. Camera zooms in to a close-up
when he moves his gaiter up to his head and makes it a hood.

17. TREATMENTThe camera will zoom into the man stretching and zoom out
transitioning to a woman doing yoga with the gaiter around her
wrist. “From highly active to low and steady, the gear is made tight fit
and captures moisture keeping you dry” Camera moves to a wide
shot as she takes the gaiter off and puts the gaiter on as a head
band. Behind her the man will jog by, the camera pans right
following him into the next transition. The camera shows the man
jogging head on. While jogging the man will run past another jogger
whose wearing the gaiter as a mask. “Perfect for the pandemic ,
PM2.5 filters are included to keep out germs, pollen, and even
pollution.”

18. The camera will stay in front of the new jogger as he runs closing
into the next transition. The zoom in shot will then zoom out to a
studio shot where hands are placing the filter into the mask in a
close up shot. “With so many unique ways to wear, this gaiter is
multifunctional and ready for any day.” The shot transition into four
video boxes of the three actors showing more ways to wear the
neck gaiters. Lastly the screen will fade white and the logo will
appear concluding the video. “ Stay Fit, stay protected, get your
Big Homey Neck Gaiter’s now!”
TREATMENT

19. A/V SCRIPTS &
STORYBOARDS

20. A/V SCRIPT
SHOT # AUDIO / TEXT VIDEO IMAGE
1
*ALL THAT Begins Playing*
”Introducing Big Homey’s cooling
Neck Gaiter is the perfect way to stay
protected while staying active.”
Title Screen with logo over the park WS
2 *Music playing*
CU of the man wearing a Neck Gaiter around his
neck.
3
*Music Playing*
“Made with a flexible UVF protective
material even Florida heat is no
longer a problem.”
MS as he straps his phone on his arm and takes
out his AirPods putting them in his ear. Camera
zooms in to a CU when he moves his the gaiter up
to his head and makes it a hood.
4 *Music Playing*
The camera will zoom into the man stretching and
zoom out transitioning to a pan of a woman doing
yoga with the gaiter around her wrist.
5
*Music Playing*
“From highly active to low and steady, the gear
is made tight fit and captures sweat keeping
you dry”
Camera moves to a WS as she takes the gaiter off
and puts the gaiter on as a head band.
6 *Music Playing *
WS Behind the woman, the man will jog by, the camera pans right
following him into the next transition.
Title of Project: Big
Homey’s Neck Gaiter
Location: Lake Hodge Park
Date: Tuesday 08/19/2020
A/V Script

21. A/V SCRIPT
SHOT # AUDIO / TEXT VIDEO IMAGE
7 *Music Playing * MS The camera shows the man jogging head on.
8 *Music Playing*
MS While jogging the man will run past another
jogger whose wearing the gaiter as a mask.
9
*Music Playing*
“Perfect for the pandemic , PM2.5
filters are included to keep out germs,
pollen, and even pollution.”
The camera CS will stay in front of the new jogger
as he runs closing into the next transition.
10
*Music Playing*
“Perfect for the pandemic , PM2.5
filters are included to keep out germs,
pollen, and even pollution.”
The zoom in shot will then zoom out to a studio
shot where hands are placing the filter into the
mask in a CU
11
*Music Playing*
“With so many unique ways to wear,
this gaiter is multifunctional and ready
for any day.”
The shot transition into four video boxes of the
three actors showing more ways to wear the neck
gaiters.
12
*Music Playing*
“ Stay Fit, stay protected, get your Big
Homey Neck Gaiter’s now!”
Lastly the screen will fade white and the logo will
appear concluding the video.
A/V Script
Title of Project: Big
Homey’s Neck Gaiter
Location: Lake Hodge Park
Date: Tuesday 08/19/2020

22. Location: Park entrance
Props/Wardrobe: Gaiter, Running Fit
Notes: angle must be wide enough to fit
title
Music/FX: All That Begins
Shot: #1
Production Name: Big Homey’s Neck Gaiter
Action: Title appears on screen over jogger walking into park. He casually gets ready for his
run.
Camera Movement: Tripod - Pan Down
Dialogue: ”Big Homey’s cooling Neck Gaiter is the perfect way to stay protected while
staying active.”
Shot Size: WS
Video
STORYBOARD

23. STORYBOARD
Location: Park Entrance
Props/Wardrobe: Neck Gaiter
Notes: Pan down at end of shot
Music/FX: All That Plays
Shot: #2
Production Name: Big homey’s Neck Gaiter
Action: CU of the man wearing a Neck Gaiter around his neck.
Camera Movement: Tripod - Zoom
Dialogue: None
Shot Size: CU
Video

24. STORYBOARD
Location: Park Entrance
Props/Wardrobe: Neck Gaiter , Fitness Fit
Notes: follow his movements
Music/FX: All That Continues
Shot: #3
Production Name: Big Homey’s Neck Gaiter
Action: MS as he straps his phone on his arm and takes out his AirPods putting them in his ear.
Camera Movement: Handheld - Zoom in arm
Dialogue: “Made with a flexible and UVF proactive material even Florida is no longer a problem.”
Shot Size: MS / CU
Video

25. STORYBOARD
Location: Park Entrance
Props/Wardrobe: Neck Gaiter,Yoga Fit
Notes: follow his movements
Music/FX: All That Continues
Shot: #4
Production Name: Big Homey’s Neck Gaiter
Action: zoom out transitioning to a pan of a woman doing yoga with the gaiter around
her wrist.
Camera Movement: Tripod - Zoom
Dialogue: None
Shot Size: WS
Video

26. STORYBOARD
Location: Grass area in Park
Props/Wardrobe: Neck Gaiter,Yoga Pants,
sports top
Notes: Stay Steady with the shot
Music/FX: All That Continues
Shot: #5
Production Name: Big Homey’s Neck Gaiter
Action: Camera moves to a MS she takes the gaiter off and puts the gaiter on as a head band.
Camera Movement: Tripod - Static
Dialogue: “From highly active to low and steady, the gear is made tight fit and captures moisture
keeping you dry”
Shot Size: MS
Video

27. STORYBOARD
Location: Park Track
Props/Wardrobe: Neck Gaiter, Fitness Fit
Notes: Get a clear Transition
Music/FX: Horn Chimes in
Shot: #6
Production Name: Big Homey’s Neck Gaiter
Action: Behind the woman, the man will jog by, the camera pans right following him into the
next transition.
Camera Movement: Handheld - Panning
Dialogue: None
Shot Size: WS
Video

28. STORYBOARD
Location: Park Track
Props/Wardrobe: Neck Gaiter, Fitness Fit
Notes: Jogging camera effect
Music/FX: All That Continues
Shot: #7
Production Name: Big Homey’s Neck Gaiter
Action: The camera shows the man jogging head on. Captures scenery in the background.
Camera Movement: Handheld
Dialogue: None
Shot Size: MS
Video

29. STORYBOARD
Location: Park Track
Props/Wardrobe: Neck Gaiter, Fitness Fit
Notes: Focus on mask
Music/FX: All That Continues
Shot: #8
Production Name: Big Homey’s Neck Gaiter
Action: While jogging the man will run past another jogger whose wearing the gaiter as a
mask.
Camera Movement: Handheld
Dialogue: none
Shot Size: MS
Video

30. STORYBOARD
Location: Park Track
Props/Wardrobe: Neck Gaiter, Fitness Fit
Notes: Transition effect
Music/FX: All That Continues
Shot: #9
Production Name: Big Homey’s Neck Gaiter
Action: The camera will stay in front of the new jogger as he runs closing into the next
transition.
Camera Movement: Handheld - Zoom
Dialogue: “Perfect for the pandemic , PM2.5 filters are included to keep out germs, pollen, and
even pollution.”
Shot Size: CU
Video

31. STORYBOARD
Location: Light Box
Props/Wardrobe: Neck Gaiter, Hands
Notes: Good lighting is the key to this shot
Music/FX: All that Continues
Shot: #10
Production Name: Big Homey’s Neck Gaiter
Action: Zoom out to a studio shot where hands are placing the filter into the mask
Camera Movement: Tripod
Dialogue: “Perfect for the pandemic , PM2.5 filters are included to keep out germs, pollen, and
even pollution.”
Shot Size: CU
Video

32. STORYBOARD
Location: Park Grass Area
Props/Wardrobe:All Outfits, Neck Gaiter
Notes: Clean transition is needed
Music/FX: All that Continues
Shot: #11
Production Name: Big Homey’s Neck Gaiter
Action: The shot transition into four video boxes of the three actors showing more ways to
wear the neck gaiters.
Camera Movement: Tripod
Dialogue: “With so many unique ways to wear, this gaiter is multifunctional and ready for any
day.”
Shot Size: CU
Video

33. STORYBOARD
Location:White background
Props/Wardrobe: None
Notes: Slow soft white transition
Music/FX: All that continues
Shot: #12
Production Name: Big Homey’s Neck Gaiter
Action: Lastly the screen will fade white and the logo will appear concluding the video.
Camera Movement: NA
Dialogue: “ Stay Fit, stay protected, get your Big Homey Neck Gaiter’s now!”
Shot Size: NA
Video

34. VIDEO

35. FINAL VIDEO
Video Title: Big Homey Neck Gaiters
Video Description: During a pandemic, how can we stay safe while staying active? BigHomey presents a
cooling Neck Gaiter equipped with PM2.5 Filters. Multifunctional with 12 different styles, these Gaiters are
everything you need to maintain your active lifestyle.
Tags/Keywords: Neck Gaiter, Mask, Cooling, Active Gear, Scarf Mask, Pandemic
Link: https://www.youtube.com/watch?v=0xKJccYVKng&feature=youtu.be

36. REFRENCES
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Carron, C. (2010). Cowl girls: The neck's best thing to knit. Retrieved August 25, 2020, from
https://www.amazon.com/neck-gaiter/s?k=neck+gaiter
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https://healthpreneurgroup.com/how-to-find-your-target-audience/
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https://biteable.com/blog/how-to-make-a-commercial/
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https://smallbiztrends.com/2017/10/creating-an-effective-tv-commercial.html
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