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HOW TO GET
A JOB TODAY

         1
TOOLS YOU NEED NOW TO
  COMPETE FOR JOBS
Create and share text, data, charts,
 maps
 Process data, analyze information
 quickly, efficiently
Search the web and track news on
 the beat
LEARN TOOLS YOU DID NOT
 KNOW YOU WOULD NEED
                                 2
HYPER LOCAL REPORTING
MISSION LOC@L.

OAKLAND NORTH

RICHMOND CONFIDENTIAL

PATCH
                         3
..to be continued...but
         first...




                      4
PRINT AND VIDEO
STORIES ARE ALIKE




                    5
All STORIES BEGIN WITH
         REPORTING
Research topic
Cultivate sources
Work in the field
Awareness of the word around you
Clarity and Accuracy
Creativity and Innovation

                              6
ADD PITCH REQUIREMENT SLIDE
HERE FOR CONNIE




                          7
Interrogate your Story
What’s the broad story, the
 immediate story
Why now
What’s new
What’s the focus
Who would care, why should they
Describe the essence in 2 sentences
                                8
Interrogate     (con’t)


What’s the inherit drama
Do I have access (what degree of
 access)
Where can I publish



                                9
DISCOVERY CHANNEL
          CONSTEST STORY RULES
  Each proposal must:

•
    Demonstrate writing and narrative skills
•
    Demonstrate original, primary reporting
•
    Demonstrate can story really be reported.How?
•
    Demonstrate story relevance and timeliness:
       (Why now? Why would people be interested?)
•
    Demonstrate exclusivity/uniqueness of this story
•
    Introduce main characters, themes and stakes
•
    Submit a source list with contact information.
     *Put the story in context of an issue, history, b.g. etc.
•
    Suggest a target magazine
                                                        10
 PRINT STORIES AND
VIDEO STORIES
DEPEND ON THE
VISUAL.
 BUT USE DIFFERENT
TECHNIQUES.

                  11
THE NEW YORKER

THE PATCH-As Audible as it is
 Visible
By John McPhee

Personal memoir
February 8, 2010
                          12
Starts w/Visualization

You move your canoe
through open water a fly
cast away from a patch of
lily pads. You cast just shy
of the edge of the pad –
inches off the edge of the
patch.
                          13
Personification
A chain pickerel is a lone
 ambush hunter. It’s body
 resembles a barracuda’s and
 has evolved to similar
 purpose. Territorial,
 concealed in the vegetation,
 it hovers, and not much but
 its pectoral fins are in
 motion ...
                           14
PERSONIFICATION (con’t)


patient, endlessly patient, it
 waits for prey to come by.




                            15
Personification/metaphor
Some time when chain
 pickerel are hovering high
 they see your moving fly
 from a distance and come
 for it, come right toward
 you, etching on the surface
 in a rippling wake, like a
 torpedo.
                         16
METAPHORS IN THE PATCH

...with its pelvic fins set far
back like the wings of some
jets it can accelerate like a
bullet ...(It’s)... undulations
move along the body in
propulsive waves that
culminate, like oar sculling,
in straight-line forward
thrust                       17
LIST IN
          THE PATCH

(what it eats) - FROGS CRAYFISH,
 NEWTS, TURTLES AND SMALLER
 FISH - INCLUDING ITS OWN
 YOUNG...




                              18
ANOTHER LIST

THIS YEAR AND LAST THERE HAD
 BEEN A CHAIN PICKEREL THAT WAS
 EITHER TOO SMART OR TOO INEPT
 TO GET ITSELF AROUND AN
 ASSEMBLAGE OF DEER HAIR,
 RABBIT FUR, TURKEY QUILL,
 MARABOU SILK,AND SHARP HEAVY
 WIRE
                            19
Part 1 resolution-
(How a sighting feels)

   It takes just one such scene
   to arouse you forever.
   Across an open channel
   from the New Hampshire
   island lay a quarter mile of
   sharply edged lily pads, and
   soon we were calling it
   not a patch but The Patch.
                           20
THE KINGS GARDEN
     DOCUMENTARY
VIDEO AND AUDIO TELL MUCH OF
 THE STORY
INTRODUCE THE CENTRAL
 CHARACTERS W/NAT SOUND AND
 VERITE
TOTAL OF 20 SECONDS OF
 NARRATION IN FIRST 4:15

                          21
THE RATION


             22
New York Times Magazine
THE POWER STEER
by Michael Pollan

March 31, 2002




                     23
Video Storytelling
    Reporting
     Writing
    Producing
THE PITCH
What is the story - one sentence
Hard news or feature
Why should audience care
Why does audience need to know
Is story visual
Is story timely
Central character(s) humanize story
Is access adequate
                                25
The Pitch (con’t)
Is there conflict or tension
Is there context/depth
Small story of larger truth
What’s the wrinkle/twist




                                26
Five Key Elements
Pictures -video stills graphics
Interviews,syncs, sbites
Script/narration
Sound
On camera presence



                                   27
GOALS
Accuracy, clarity of story line

Engage audience

Adequate pre-preparation
 pre interview
 scout locations
 research facts
                                   28
Images needed
Establish sense of place
Every interviewee doing their thing
Excellent sequences (how many)
Wide shots, medium shots close-
 ups, cutaways
Shots dictated by interview
Shots that make noise
Shots that signify              29
Images needed        (con’t)

Strong shots/bite to begin and end
 with
Let (obj)subjects go out of frame
Natural wipes
What will save you in editing
Getting lucky
Archival = value added

                                30
Interviews/Soundbites
Who to interview, why when and
 how many

  Central characters
  Backup singers
  The Guru
  Vox Pop
                           31
Shooting the interview
Basic framing
Change focal length
Camera left and camera right
Reverse shots
Make subject comfortable

Interview central character in more
 than one location
                                32
Interview Tips
Prepare before and think during
Ask questions that get to the heart
Ask one question at a time
Develop ACTIVE listening
Know what you want; stop when
 you get it***
Seek hope pray for authenticity
                                 33
SOUND
Start with NAT and use throughout
Sound alerts, punctuates
Actuality adds texture
Length of nat/actuality OR
What is more important-
 interview, narration or nat sound
Sound before/after on camera
                             34
On Camera
Establishes reporter's integrity,
 knowledge, credibility
Establishes connection with
 audience
Other reasons to be o/c:
 TRANSITION TO...
 NO PICTURE
 EMPHASIZE CRITICAL FACT

                                     35
On Camera Standups
Open, bridge or close
Where,how, how many
What to say and length
Location appropriate to story
Background scene
Move or stand still
Sun is your enemy; shade is your
 friend
                                36
ON CAMERA TIPS
Outside better than inside
Use a lav mic when possible
No notes
Camera at eye level or higher
Conversational tone/writing
Your cameraman is your friend
Makeup and Props

                                 37
Writing/Structuring
Script conveys facts; interviews
 convey emotion, opinion
Script is the glue between bites
Write conversationally
Break long bites in two
Use active voice, simple verbs, short
 sentences-ONE idea per-, few
 adjectives, few numbers
                                 38
Structure Process
Keep fact list
Log all bites first (transcribe)
Write 15 secs into first bite
Choose best opening shot,sequence
 w/nat sound
Stories have beginning, middle, end
Find a good last line,bite,fact,shot


                                39
Narrative Techniques
Book ending
Rule of three
Reprise(people,theme, add’l bites)
Surprise
Don’t let techniques bury story
Quality of narration


                                40
LONG FORM IS DIFFERENT
IT’S LONGER
IT CAN BE MORE COMPLEX
IT MUST HOLD BACK
IT MUST KEEP MOVING
IT TWISTS AND TURNS
SOMETHING HAS TO HAPPEN
SOMETHING OR SOMEONE SHOULD
 CHANGE                  41
LONG FORM DIFFERS
           (CON’T)
BACKGROUND, HISTORY ARCHIVE
THE UNKNOWN
SURPRISE IS THE PRIZE
ANXIETY LEVEL HIGH IN FIELD
COVER YOURSELF IN THE FIELD
REMEMBER TO ASK YOURSELF:
 WHAT IS THE STORY ABOUT
                          42
PLANNING
CAST CHARACTERS
SCOUT LOCATIONS
DEEPER RESEARCH
ARCHIVAL, GRAPHICS
MULTIPLE STAND UPS
MORE COMPLEX DAYS IN FIELD
HOPE FOR MOMENTS
                              43
IRA GLASS




            44
TEN COMMANDMENTS OF
    STORY TELLING



                45
Thou Shalt......
1. Take the viewer to the story

2. Humanize the story

3. Write in active voice

4. Create illusion of depth, intimacy
5. Seek simple truths
                                   46
6. Thou Shalt not do gratuitous or
 statuesque stand-ups

7. Thou Shalt write clearly

8. Thou Shalt write in active voice

9. Thou Shalt think pacing

10. Thou Shalt remember literary devices.
                                   47
Shaping Narrative (con’t)
Report, reflect, write, re-write
Report, reflect, edit, re-edit

Connect to characters, but remain
 independent (ethics)



                                48
Shaping Narrative           (con’t)

Lists as literary device
Voice, tone,point of view
Tease and promise
Handling time and tenses
Dramatic tension



                                 49
Shaping Facts into
      Narrative Power
Strong opening
Build interest
Sustain momentum
Signposts
Transitions-and turning points that
 move reader along smoothly

                                 50
Shaping Narrative (con’t)
Images
Telling detail and rich description
Action, scene -setting
Scene by scene development
Each section has a job to do



                                  51
THE PROFILE
WHO

Everyone has a story to tell but
 many are not interesting

Plotless story requires its on
 strategy
                                    52

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Big mundus lecture 9.19.11 copy

  • 1. HOW TO GET A JOB TODAY 1
  • 2. TOOLS YOU NEED NOW TO COMPETE FOR JOBS Create and share text, data, charts, maps  Process data, analyze information quickly, efficiently Search the web and track news on the beat LEARN TOOLS YOU DID NOT KNOW YOU WOULD NEED 2
  • 3. HYPER LOCAL REPORTING MISSION LOC@L. OAKLAND NORTH RICHMOND CONFIDENTIAL PATCH 3
  • 6. All STORIES BEGIN WITH REPORTING Research topic Cultivate sources Work in the field Awareness of the word around you Clarity and Accuracy Creativity and Innovation 6
  • 7. ADD PITCH REQUIREMENT SLIDE HERE FOR CONNIE 7
  • 8. Interrogate your Story What’s the broad story, the immediate story Why now What’s new What’s the focus Who would care, why should they Describe the essence in 2 sentences 8
  • 9. Interrogate (con’t) What’s the inherit drama Do I have access (what degree of access) Where can I publish 9
  • 10. DISCOVERY CHANNEL CONSTEST STORY RULES  Each proposal must: • Demonstrate writing and narrative skills • Demonstrate original, primary reporting • Demonstrate can story really be reported.How? • Demonstrate story relevance and timeliness: (Why now? Why would people be interested?) • Demonstrate exclusivity/uniqueness of this story • Introduce main characters, themes and stakes • Submit a source list with contact information. *Put the story in context of an issue, history, b.g. etc. • Suggest a target magazine  10
  • 11.  PRINT STORIES AND VIDEO STORIES DEPEND ON THE VISUAL.  BUT USE DIFFERENT TECHNIQUES. 11
  • 12. THE NEW YORKER THE PATCH-As Audible as it is Visible By John McPhee Personal memoir February 8, 2010 12
  • 13. Starts w/Visualization You move your canoe through open water a fly cast away from a patch of lily pads. You cast just shy of the edge of the pad – inches off the edge of the patch. 13
  • 14. Personification A chain pickerel is a lone ambush hunter. It’s body resembles a barracuda’s and has evolved to similar purpose. Territorial, concealed in the vegetation, it hovers, and not much but its pectoral fins are in motion ... 14
  • 15. PERSONIFICATION (con’t) patient, endlessly patient, it waits for prey to come by. 15
  • 16. Personification/metaphor Some time when chain pickerel are hovering high they see your moving fly from a distance and come for it, come right toward you, etching on the surface in a rippling wake, like a torpedo. 16
  • 17. METAPHORS IN THE PATCH ...with its pelvic fins set far back like the wings of some jets it can accelerate like a bullet ...(It’s)... undulations move along the body in propulsive waves that culminate, like oar sculling, in straight-line forward thrust 17
  • 18. LIST IN THE PATCH (what it eats) - FROGS CRAYFISH, NEWTS, TURTLES AND SMALLER FISH - INCLUDING ITS OWN YOUNG... 18
  • 19. ANOTHER LIST THIS YEAR AND LAST THERE HAD BEEN A CHAIN PICKEREL THAT WAS EITHER TOO SMART OR TOO INEPT TO GET ITSELF AROUND AN ASSEMBLAGE OF DEER HAIR, RABBIT FUR, TURKEY QUILL, MARABOU SILK,AND SHARP HEAVY WIRE 19
  • 20. Part 1 resolution- (How a sighting feels) It takes just one such scene to arouse you forever. Across an open channel from the New Hampshire island lay a quarter mile of sharply edged lily pads, and soon we were calling it not a patch but The Patch.  20
  • 21. THE KINGS GARDEN DOCUMENTARY VIDEO AND AUDIO TELL MUCH OF THE STORY INTRODUCE THE CENTRAL CHARACTERS W/NAT SOUND AND VERITE TOTAL OF 20 SECONDS OF NARRATION IN FIRST 4:15 21
  • 23. New York Times Magazine THE POWER STEER by Michael Pollan March 31, 2002  23
  • 24. Video Storytelling Reporting Writing Producing
  • 25. THE PITCH What is the story - one sentence Hard news or feature Why should audience care Why does audience need to know Is story visual Is story timely Central character(s) humanize story Is access adequate 25
  • 26. The Pitch (con’t) Is there conflict or tension Is there context/depth Small story of larger truth What’s the wrinkle/twist 26
  • 27. Five Key Elements Pictures -video stills graphics Interviews,syncs, sbites Script/narration Sound On camera presence 27
  • 28. GOALS Accuracy, clarity of story line Engage audience Adequate pre-preparation pre interview scout locations research facts 28
  • 29. Images needed Establish sense of place Every interviewee doing their thing Excellent sequences (how many) Wide shots, medium shots close- ups, cutaways Shots dictated by interview Shots that make noise Shots that signify 29
  • 30. Images needed (con’t) Strong shots/bite to begin and end with Let (obj)subjects go out of frame Natural wipes What will save you in editing Getting lucky Archival = value added 30
  • 31. Interviews/Soundbites Who to interview, why when and how many Central characters Backup singers The Guru Vox Pop 31
  • 32. Shooting the interview Basic framing Change focal length Camera left and camera right Reverse shots Make subject comfortable Interview central character in more than one location 32
  • 33. Interview Tips Prepare before and think during Ask questions that get to the heart Ask one question at a time Develop ACTIVE listening Know what you want; stop when you get it*** Seek hope pray for authenticity 33
  • 34. SOUND Start with NAT and use throughout Sound alerts, punctuates Actuality adds texture Length of nat/actuality OR What is more important- interview, narration or nat sound Sound before/after on camera 34
  • 35. On Camera Establishes reporter's integrity, knowledge, credibility Establishes connection with audience Other reasons to be o/c: TRANSITION TO... NO PICTURE EMPHASIZE CRITICAL FACT 35
  • 36. On Camera Standups Open, bridge or close Where,how, how many What to say and length Location appropriate to story Background scene Move or stand still Sun is your enemy; shade is your friend 36
  • 37. ON CAMERA TIPS Outside better than inside Use a lav mic when possible No notes Camera at eye level or higher Conversational tone/writing Your cameraman is your friend Makeup and Props 37
  • 38. Writing/Structuring Script conveys facts; interviews convey emotion, opinion Script is the glue between bites Write conversationally Break long bites in two Use active voice, simple verbs, short sentences-ONE idea per-, few adjectives, few numbers 38
  • 39. Structure Process Keep fact list Log all bites first (transcribe) Write 15 secs into first bite Choose best opening shot,sequence w/nat sound Stories have beginning, middle, end Find a good last line,bite,fact,shot 39
  • 40. Narrative Techniques Book ending Rule of three Reprise(people,theme, add’l bites) Surprise Don’t let techniques bury story Quality of narration 40
  • 41. LONG FORM IS DIFFERENT IT’S LONGER IT CAN BE MORE COMPLEX IT MUST HOLD BACK IT MUST KEEP MOVING IT TWISTS AND TURNS SOMETHING HAS TO HAPPEN SOMETHING OR SOMEONE SHOULD CHANGE 41
  • 42. LONG FORM DIFFERS (CON’T) BACKGROUND, HISTORY ARCHIVE THE UNKNOWN SURPRISE IS THE PRIZE ANXIETY LEVEL HIGH IN FIELD COVER YOURSELF IN THE FIELD REMEMBER TO ASK YOURSELF: WHAT IS THE STORY ABOUT 42
  • 43. PLANNING CAST CHARACTERS SCOUT LOCATIONS DEEPER RESEARCH ARCHIVAL, GRAPHICS MULTIPLE STAND UPS MORE COMPLEX DAYS IN FIELD HOPE FOR MOMENTS 43
  • 44. IRA GLASS 44
  • 45. TEN COMMANDMENTS OF STORY TELLING 45
  • 46. Thou Shalt...... 1. Take the viewer to the story 2. Humanize the story 3. Write in active voice 4. Create illusion of depth, intimacy 5. Seek simple truths 46
  • 47. 6. Thou Shalt not do gratuitous or statuesque stand-ups 7. Thou Shalt write clearly 8. Thou Shalt write in active voice 9. Thou Shalt think pacing 10. Thou Shalt remember literary devices. 47
  • 48. Shaping Narrative (con’t) Report, reflect, write, re-write Report, reflect, edit, re-edit Connect to characters, but remain independent (ethics) 48
  • 49. Shaping Narrative (con’t) Lists as literary device Voice, tone,point of view Tease and promise Handling time and tenses Dramatic tension 49
  • 50. Shaping Facts into Narrative Power Strong opening Build interest Sustain momentum Signposts Transitions-and turning points that move reader along smoothly 50
  • 51. Shaping Narrative (con’t) Images Telling detail and rich description Action, scene -setting Scene by scene development Each section has a job to do 51
  • 52. THE PROFILE WHO Everyone has a story to tell but many are not interesting Plotless story requires its on strategy 52

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