The document discusses how companies can use their terms of service (TOS) to tell a story about how user data will and will not be used in order to inspire developers and businesses while also promoting creativity through constraints. It examines why data is consumed and distributed and what is expected from other companies. Examples are given of Twitter, Facebook, Dwolla and Foursquare's ecosystems. The document proposes developing a TOS data definition language and tools for managing and monitoring a company's terms of service.

1. Big Data; Small Print
Tyler Singletary
Sr. Manager of BD
Klout

2. Storytelling with TOS
• A Terms of Service tells the story of what you want and don’t
want your data to be used for
• Inspire business and developers
• Constraints boon Creativity

3. Why we consume data

4. Why we distribute data

5. What we want from others

6. Examples
• Twitter’s Ecosystem
• Facebook’s Ecosystem
• Dwolla
• Foursquare

7. What constraints to use?
• What levers are there to pull?
• What are you forgiving on?

8. Proposals
• Terms of Service Data Definition Language
• Tools to manage and monitor Terms of Service