SlideShare a Scribd company logo
build your data superpower within your organization
Thanachart Ritbumroong, Ph.D.
□ KNOW WHAT TO OFFER
□ KNOW WHO TO TARGET
□ KNOW WHEN TO CONTACT
□ KNOW WHERE TO FIND
□ KNOW WHEY THEY BUY
□ KNOW HOW MUCH TO PRICE
ACQUIRE STORE ANALYZE MONETIZE
internal
partner
external
explicit
implicit
transactions
location
opinion
preference
hardware software
business
people
team
skills
business
model
domain
expert
scalability
real-time
https://datafloq.com/read/three-ways-get-your-customers-share-data/834
1)Be transparent
2)Offer a way to
opt out
3)Offer benefits
iBeacon can provide
immediate benefits to
customers
It also help collect how customers
navigate through a store.
Augmented
Reality
is used to
captured
implicit
preferences.
Using Text Analytics to analyze Social Media
reveal what customers dislike
about their experience.
Volume
Velocity
Variety
Veracity
https://www.study.monash/__data/assets/image/0010/363097/Data-Science-Education-at-Monash-Monash-University.jpg
the ability to look at things differently
Data Scientist: The Sexiest Job of the 21st Century
data scientist
visualization engineer
data engineer
project manager
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
data scientist
Perception:
Preferred programming & tools:
can do some magic with numbers
R, Python, SQL, BI tools, excel, powerpoint, etc.
Actual task:
clean data
calculate mean and summation
sometimes do some modeling
Where to find:
unknown, rare
(Ph.D. newly graduates – they are
poor, hungry, and depressed)
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
data engineer
Perception:
Preferred programming & tools:
prepare any data in any format desired
SQL, ETL tools, any programming for cleansing data
Actual task:
clean data
clean data
clean data
Where to find:
ex-ETL developers (good one)
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
visualization engineer
Perception:
Preferred programming & tools:
turn any data into beautiful and meaningful visuals
SQL, excel, and BI tools
Actual task:
visualize data
create report
query data
Where to find:
ex-BI developers (good one)
project manager
0
1
2
3
4
5
Business
Acumen
Analytics
Modeling
VisualizationData Wrangling
Task
Management
Perception:
Preferred programming & tools:
deliver projects under impossible timeline, budget, and
quality
excel, powerpoint, and every tool which team are using
Actual task:
meeting
chasing
crying
Where to find:
ex-BI project managers (good one)
SKILLS REQUIRED
 BUSINESS KNOWLEDGE
 LOGICAL THINKING
 QUESTIONING
SKILLS REQUIRED
 DATABASE
 DATA SCRAPING
SKILLS REQUIRED
 SQL, R, PYTHON
 PROGRAMMING
 DATA CLEANSING
SKILLS REQUIRED
 SQL, R, PYTHON
 PROGRAMMING
 STATISTICS
SKILLS REQUIRED
 SQL, R, PYTHON
 STATISTICS
 MACHINE LEARNING
SKILLS REQUIRED
 SQL, R, PYTHON
 STATISTICS
 MACHINE LEARNING
SKILLS REQUIRED
 BUSINESS KNOWLEDGE
 LOGICAL THINKING
 REASONING
Big Data: From Zero to Hero

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Big Data: From Zero to Hero