This document discusses the need for a personal touch in wealth management in the digital age. It outlines some traditional investment options like savings accounts and ISAs. It also discusses do-it-yourself online brokerage platforms and more hands-on wealth managers. The document advocates for an approach that combines automation with personal goals-based planning to provide both cost-effective personalized wealth management.

1. A View On Wealth Management
Personal Touch in the Digital Age
Bharat Bhushan, Wealth and Asset Management Innovation
@_bharat_ | bharat.bhushan@uk.ibm.com

2. Savings
Accounts
ISAs

3. DIY Brokerage Platform

4. Under the Mattress Investor

6. Trustworthy
Goals Setting
Planning

7. Automation Personal Touch
Rational Emotional
Low Cost Expensive

8. Watson: Hi, How can I help?

9. > mmm…I would like to explore investment options. My friends and
family are saying that this is the best time to invest.
Watson: Hi, How can I help?

10. > mmm…I would like to explore investment options. My friends are
saying that this is the best time to invest.
Watson: Hi, How can I help?
Watson: Do you have any investment goals or do you just want to
save?

11. > mmm…I would like to explore investment options. My friends are
saying that this is the best time to invest.
Watson: Do you have any investment goals or do you just want to
save?
> I would like to save twenty thousand pounds for a deposit towards
my first house.

12. Watson: Do you have any investment goals or do you just want to
save?
Watson: Wow! First House…that’s quite exciting. When are you
looking buy?
> I would like to save twenty thousand pounds for a deposit towards
my first house.

13. > I know. I can’t wait. I am hoping I can buy my house in three years.
> I would like to save twenty thousand pounds for a deposit towards
my first house.
Watson: Wow! First House…that’s quite exciting. When are you
looking buy?

14. Watson: Got it. Do you have any other goals?
Watson: Wow! First House…that’s quite exciting. When would you like
to buy your own place?
> I know. I can’t wait. I am hoping I can buy my house in three years.

15. > Yes. I would like to start my consultancy business in London in five
years.
> I know. I can’t wait. I am hoping I can buy my house in three years.
Watson: Got it! Do you have any other goals?

16. Watson: How much capital would you need for your business?
Watson: Got it! Do you have any other goals?
> Yes. I would like to start my consultancy business in London in five
years.

17. > Somewhere between five and eight thousand pounds.
> Yes. I would like to start my consultancy business in London in five
years.
Watson: How much capital would you need for your business?

18. Watson: Okay. Lets say eight thousand pounds. Anything else?
Watson: How much capital would you need for your business?
> Somewhere between five and eight thousand pounds.

19. > No. Nothing else. What are my options?
> Somewhere between five and eight thousand pounds.
Watson: Okay. Lets say eight thousand pounds. Anything else?

20. Watson: I have a few suggestions…
Watson: Okay. Lets say eight thousand pounds. Anything else?
> No. Nothing else. What are my options?

21. > I am Tom Baker. I live at 314, London Road, Warwick. CV34 5JL.
Date of Birth 24th December 1985 and Yes, you can use my details.
> No. Nothing else. What are my options?
Watson: I can create a personalised portfolio for you. But, I need your
Name, Date of birth and Address. I will also need your consent to
gather relevant data from various sources such as credit reference
agencies?

22. > That sounds right. I agree. Please proceed.
Watson: Tom, based on the data I have gathered about you, I believe
you are able to take high financial risks. Does this sound right? You
can adjust this manually by taking a questionnaire.

23. Watson: Tom, I am displaying a portfolio I believe to be a match to your
personal preferences and risk profile and the goals we discussed earlier.

24. > What is an ETF? What do ratings mean?

25. Watson: Hi Tom, Welcome back. How can I help?
> Just saw the news. The stock market in China is crashing. What is
the impact of this on my investments?

26. Watson: Your portfolio is safe. I rebalanced your portfolio last week.
> Great Thanks! What is the current valuation of my entire portfolio?
Watson: The value of your portfolio is seven thousand pounds.

27. Watson: Congratulations Tom! You have just achieved your first goal
and have twenty thousand pounds. Well done!
> Wow! Thank you Watson. Couldn’t have done it without you.
N

28. Watson: Can I help you find a mortgage?

29. > This is such a cool car. I really want it. What do you think?
@Brandon Wilkins
@Iain Cameron

30. Thank You!
Bharat Bhushan, Wealth and Asset Management Innovation
@_bharat_ | bharat.bhushan@uk.ibm.com