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Bharat harish-woodland-trekking-shoes
- 1. Launch of Trekking shoes for Woodland Bharat Harish bharatharish.asm@gmail.com 9911862399 by
- 2. About Woodland Origin Founded in Canada in the 50s, Woodland came to India in 1992 Adventure Woodland is synonymous with adventure and makes shoes and garments for outdoor and adventure sports. Reputation Woodland enjoys a reputation of making quality and sturdy outdoor shoes that are comfortable, strong and long lasting
- 3. Opportunity Trekking Trekking, hiking and rappelling have quickly gained a lot of popularity in India. Among major destinations are places like Himachal and Uttrakhand in North India.
- 4. Opportunity Trekking Shoes by Woodland While the sport has gained a great popularity, there are no major Indian brands that are selling trekking shoes. Most of the brands are either imported or small. Woodland sees this as an opportunity to gain a large market share by being the first mover.
- 6. Launch Components Event Online Outdoor Radio Event
- 7. Event Climb the Wall Challenge in Decathlon, Noida The launch of the shoe to be done in Decathlon, Noida. For the launch a 25 feet climbing wall will be created. Buyers will be challenged to climb the wall in less than 3 minutes Person to climb it in the least amount of time will be winner Prize The prize for the winner will be a 4 day all expense paid Trekking Trip in Himanchal. Partner Timeline 4th June
- 8. Online Pre Launch and Launch Sites Microsites for pre launch and Launch. Pre Launch Teaser enticing lovers of outdoor activities to keep watching the space and register for details. Site to be accompanied by ads in relevant sites. Post Launch Information about the event in Decathlon. Resources and blogs about trekking. Partner Timeline Pre Launch 15th May Launch 1st June
- 9. Online – cont. Partner Cleartrip to be approached as the partner for travel. Cleartrip will design a special trekking tour for this event and will promote the same on its site to direct traffic to the event microsite. Partner Timeline Pre Launch 15th May Launch 1st June
- 10. Outdoor Out of Home Media Screens in Premium Gyms like Gold Gym, Cafeterias of corporates and IT companies where the TG are working. The screens will provide information about the event plus QR code that will take user to the microsite/registration form.
- 11. Radio Radio Write which radio station can be a partner Add activity details like ads, talk show, etc. along with timeline Partner Timeline Pre Launch 15th May Launch 1st June
- 12. Print Print Media Write details of print promotions you will do along with any partners that will choose and timeline. Partner Timeline Pre Launch 15th May Launch 1st June
- 13. Thanks! It was a pleasure working on this challenge and I enjoyed it thoroughly. I would like to meet you and present my ideas in person. Bharat Harish bharatharish.asm@gmail.com 9911862399