[EN] Beyond Budgeting Implementation Case Study: Telenor (English)

Telenor implemented a Beyond Budgeting initiative called "Going Dynamic" to evolve their management approach for a more dynamic market. Key aspects of the new approach include focusing planning on adapting to future customer and competitive needs rather than explaining deviations from budgets. It aims to better operationalize strategy throughout the organization and increase responsibility. Autonomy and responsibility for local units was increased compared to the previous leadership model. The initiative started as a pilot in three companies and the corporate group, and will be implemented group-wide in 2009.