BetterHome, a cooperative business solution
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Stimulating the energy renovation market remains one of the biggest challenges. BetterHome (BeH) sets out to illustrate how the BeH innovative business model can drive deep renovations across Europe, proving that a more service-oriented supply-side coupled with a deeper awareness of demand-side can change the landscape and essentially the renovation market. As an industry-driven one-stop-shop service, BetterHome has been successful in boosting
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BetterHome, a cooperative business solution
- 1. BOOSTING RENOVATION A look behind the BetterHome initiative
- 2. Agenda Welcome & introduction What makes BetterHome a success story Q&A
- 3. Energy consumption 67% 13% 11% 6% 2% 1% Breakdown of household energy consumption by end use in the EU Space Heating Water Heating Electrical Appliances Cooking Lighting Cooling
- 4. Energy consumption 67% 13% 11% 6% 2% 1% Breakdown of household energy consumption by end use in the EU Space Heating Water Heating Electrical Appliances Cooking Lighting Cooling 0 50 100 150 200 250 Luxemb. Latvia Finland Belgium France Estonia Poland Romania Austria CzechR. Germany UK Hungary Denmark Sweden Slovenia Italy Ireland Greece Portugal Lithuania Slovakia Netherl. Bulgaria Spain Cyprus Malta kWh/m2.a Average space Heating and Cooling consumption Heating Hot Water Cooling
- 5. Energy consumption 67% 13% 11% 6% 2% 1% Breakdown of household energy consumption by end use in the EU Space Heating Water Heating Electrical Appliances Cooking Lighting Cooling 0 50 100 150 200 250 Luxemb. Latvia Finland Belgium France Estonia Poland Romania Austria CzechR. Germany UK Hungary Denmark Sweden Slovenia Italy Ireland Greece Portugal Lithuania Slovakia Netherl. Bulgaria Spain Cyprus Malta kWh/m2.a Average space Heating and Cooling consumption Heating Hot Water Cooling
- 6. Distribution of the building stock in the EU per EPC class 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Share of dwellings with label A Share of dwellings with label B Share of dwellings with label C Share of dwellings with label D Share of dwellings with label >D
- 7. 0% 20% 40% 60% 80% 100% A B C D E - … Distribution of the building stock in the EU per EPC class
- 8. Age of the EU building stock & corresponding U-value for building envelopes 2.07 1.95 1.74 1.44 1.20 0.89 0.49 U-Value-W/(m2K)
- 9. Age of the EU building stock & corresponding U-value for building envelopes 2.07 1.95 1.74 1.44 1.20 0.89 0.49 U-Value-W/(m2K)
- 10. Age of the EU building stock & corresponding U-value for building envelopes >1945 1945-1969 1970-1979 1980-1989 1990-1999 2000-2010 >2010 75% 21% 24% 17% 13% 10% 12% 3% 2.07 1.95 1.74 1.44 1.20 0.89 0.49 U-Value-W/(m2K)
- 11. Achieving the full market potential of renovation calls for a paradigm shift
- 12. Achieving the full market potential of renovation calls for a paradigm shift A renovation process is often a hassle Siloed offers Limited home-owner interaction Multiple payments Fragmented process …
- 13. Achieving the full market potential of renovation calls for a paradigm shift A renovation process is often a hassle Siloed offers Limited home-owner interaction Multiple payments Fragmented process … Supply- side: more service- oriented Demand- side: deeper awareness
- 14. Innovating the renovation journey Focus on the home-owner Transparency & Reliability Toolbox for the installer Rewarding investment Quality checks Digitalisation HOME-OWNER- DRIVEN RENOVATION MODEL
- 15. What is the innovation behind BetterHome? How does it work in detail? What are the key success ingredients?
- 16. Our vision 16
- 17. Our foundation 17 300 years experience in producing solutions for saving energy and improving comfort in buildings. A partnership between 4 founding companies: Makes it easy for householders to renovate their houses Offer substantial solutions. Delivers quality in products and workmanship. Ensure overview of funding
- 18. Why does a multi billion EUR refurbishment market not run by itself? 18 Home Owner Subsidiaries Different Installers Housing Counselor DIY Financing
- 19. Why does a multi billion EUR refurbishment market not run by itself? 19 Home Owner Subsidiaries Different Installers Housing Counselor DIY Financing
- 20. The solution 20
- 21. How? 3 clicks on the BetterHome web platform Your energy consumption (check energy waste) Your improvement ideas Ask for an installer 21 Book mapping of your home Decision support & Customized Proposal Home owner How do I get a better home? 1. Energi check 2. Needs 3. Ask for installer Installation Energy saving & Comfortable home Happy Home owner ready for more Mastering touchpoints & Customized solutions
- 22. Automatic result from the website BetterHome.today 22
- 23. The BetterHome offerings 23
- 24. The BetterHome Process 24
- 25. The on-site visit 25
- 26. Strong digital toolbox 26
- 27. Dashboard DK one-family houses, turnover mEUR 22 in 2017, avg. tEUR 66 27 DASHBOARD Privatboliger Q4 2017 2016 2017 YTD Last 12 mth. Number of installer companies 75 114 Year 2016 2017 YTD Unique users 28.072 28.010 27.368 Unikke besøgende > Leads 4,02% 4,11% 3,93% Leads 1.309 1.150 1.075 Leads > Meetings 46,04% 40,52% 49,21% Meetings with home owners 605 466 529 Meeting > Proposal 57,69% 72,75% 59,17% Proposals 349 339 313 Proposal >Order 59,03% 98,53% 100,00% Orders 206 334 313 Leadtime 89 95 97 Unique visitors >Orders 0,63% 1,19% 1,14% Leads >Orders 15,68% 29,04% 29,12%
- 30. Q & A Thanks 30