1. Betfair Beat Paddy Power In
Two Horse Race For June
2015 Enhanced Odds
Bookmaker OfThe Month
The Best Betting Every Day At
Freebets.com

2. Betfair Beat Paddy Power InTwo Horse Race For June
2015 Enhanced Odds Bookmaker OfThe Month
• In one of the closest results since Freebets.com began research into enhanced odds offers by
online bookmakers, Betfair have edged Paddy Power to June’s award by the narrowest of margins.
• The industry analysis reveals that Betfair promoted more offers than Paddy Power, though there
was little to pick between the bookies when it came to the cumulative enhanced odds value for
the month.This as down to the fact that Paddy Power’s price boosts were more often than not
bigger and bolder, helping the Irish firm to yet another strong showing in both our ‘Top 10’ charts
for best enhanced odds offer and biggest enhancement.
• 888Sport held off Favourit for the final step on the podium, though the chasing pack were some
way behind the big two in a month packed with sporting variety. Bookies used major sporting
events such as the UEFA Champions League Final, Royal Ascot, US Open Golf andWimbledon
Tennis Championships as the basis of various enhanced odds offers, meaning there was
something for fans of most sports to enjoy.

3. TheTop 4 Findings From Freebets.com June
2015 EnhancedOdds Offers Report
• Betfair Sportsbook ranked June 2015 Enhanced Odds Bookmaker of the Month ahead of Paddy
Power in second place and 888Sport in third.
• Paddy Power provided the best enhanced odds offer in June with new punters able to stake up to
£10 on '12/1TelescopeTo Win Hardwicke Stakes' as opposed to the generally available odds of 5/4.
• 888Sport provided the largest enhancement in June with a '45/1 UruguayTo Win Copa America'
boost offering new customers up to £300.00 in potential extra winnings.
• Football accounted for just over half of the enhanced odds offers during June with a decreased
52.2% attributed to the sport, which in-turn saw an increased 28% of offers relating to horse
racing and 8.2% to tennis.

4. June 2015 Enhanced Odds Bookmaker Of
The Month
• June’s report analysed a total of 152 price boosts from online bookmakers offering
£3,363.47 in enhanced odds value, which was a reduction on the previous month's
242 offers representing £5,141.15 of price boosts. Of the 152 offers, Betfair
accounted for 52, while Paddy Power had 34 and it was that greater volume of
offers that won the day for Betfair.
• The graph below clearly shows just how many offers Betfair promoted compared
to the competition and is an indication of how keen the firm is to increase its
customer base. Betfair even supplemented their enhancements with money back
on losing stakes as a free bet and the opportunity to earn a further £100 in free
bets as additional incentives to tempt in new players.

5. Number of Enhanced Offers By
Bookmakers In June 2015

6. Value Of Enhanced Offers In June
2015
• Betfair’s aggressive approach kept them on top by a whisker in June, with Paddy Power providing the most compelling enhancements time and
time again to almost claim top spot. In fact, had Paddy Power introduced just a handful of extra price boosts, they would have easily come out
ahead.
• The enormity of Paddy's enhancements once again caught the attention of punters and lead to the firm dominating our Top 10 Enhanced Odds
Offers and Top 10 Biggest Enhancements for June, both of which are discussed in more detail later in this article.
• Third-placed 888Sport continue to promote the treble odds offer, available to all new customers and provided a number of event-specific examples
across the month. Two of those offers made it into our Top 10 Biggest Enhancements for June including the winning offer.
• Favourit and Apollo Bet continue to make a name for themselves with some unique offers on events not covered by other bookies, while Coral also
deserve credit for their approach in June with their price boosts including a £20 free bet refund if the new customer lost their £5 bet at enhanced
odds.
• The data below shows data resulting from our algorithm for enhanced odds offers in June 2015 which were honoured in both cash and free bets,
indicating that Paddy Power was much closer to Betfair when compared to the amount of price boosts offered. Generally speaking though, there
does appear to be a correlation between the amount of offers available in the first graph and the total value of the enhancements for the month.

7. Value Of Enhanced Offers In June
2015

8. Enhanced Odds Offer OfThe Month
• As we touched on earlier in the article, Paddy Power’s penchant for a headline offer resulted in the
firm dominating theTop 10 Enhanced Odds Offers for June 2015.
• There were still plenty of decent offers available from other bookies, but none could compare to
the value offered by Paddy.The pick of the bunch was ‘12/1Telescope To Win Hardwicke Stakes’
instead of the normal 5/4 odds, and that was closely followed by ‘12/1 FoundToWin Coronation
Stakes’ in place of the standard 11/8 price as Paddy Power used the hype of Royal Ascot to tempt
in some new players.
• Paddy Power’sTop 10 whitewash also featured offers for the Euro 2016 Qualifiers and Copa
America, along with a big boost on the Greyhound Derby favourite Farloe Blitz and the best
Champions League Final promotion of ‘7/1 BarcelonaTo Beat Juventus’ allowing prospective
punters a tasty boost on the 8/13 match favourites.

9. Top 10 Enhanced Odds Offers

10. Biggest Odds Enhancement Of
The Month
• In a similar vein to last month, it was 888Sport and Paddy Power that offered the biggest enhancements
throughout June 2015.
• 888Sport’s ‘45/1 Uruguay To Win CopaAmerica’ was an outright betting offer to highlight the ongoing treble odds
offer being promoted by the firm and won this section of our report by a good margin. Customers taking up the
offer with the maximum permitted stake stood to earn £300 more than if placing the bet at standard odds and
what's more, 888Sport honour the enhancement in cash as opposed to free bets.The firm also offered a good
price boost on Caspian Prince to win the Epsom Dash, representing up to £160 in potential extra winnings.
• However, Paddy Power’s ‘33/1 SpiethToWin US Open’ offered up to £250 in potential extra winnings and was one
of eight offers promoted by the bookie to make it into the top 10.There was also a Euro 2016 Qualifier treble for
up to £226 extra and punters siding with Juventus in the Champions League Final could have received up to £200
more, than if backing the Italian side at normal odds.

11. Top 10 Biggest Enhancements

12. General Findings
• With the domestic football season over, it came as no surprise that football saw reduced coverage in June and
there were a good variety of sports which could be bet on at enhanced odds.
• At 52.2%, football accounted for just over half of the price boosts in June as punters snapped up offers on the
Champions League Final and could take their pick of various enhanced odds offers on the Outright and Match
Odds betting for the 2015 Copa America.
• It was a great month for horse racing punters as the bookies clamored for new custom in the build up and
throughout Royal Ascot, leading to 28% of enhanced odds offers being attributed to the sport.
• The Wimbledon Championships also got underway at the end of June leading to 8.2% of offers relating to tennis,
while motor sport, golf, greyhound racing and rugby had marginal coverage and account for the remainder of the
month’s price boosts.

13. General Findings

14. How Enhanced Odds OffersWork
• Having priced up a particular sporting event accordingly, the bookmaker will then offer enhanced odds on a
selection or a number of selections from that event.The enhancement means that the punter taking up the offer
stands to win more than they would by placing the bet at normal odds, should they be successful. An example of
an enhanced odds offer is shown below.
• At normal odds Juventus are priced at 2/1 to beat Barcelona in the Champions League, meaning a £10 stake
would return £30 if they win.The bookmaker may offer enhanced odds 4/1 Juventus to beat Barcelona, which
would return £50 from a £10 stake, giving a punter the potential to double their profit.
• In most cases the bookmaker will put a cap on the amount a customer can stake at the enhanced odds (typically
£10) any stakes above that cap have the remainder settled at the normal price. Bookmakers also tend to settle
the bet at the normal price immediately before later topping up the customer’s account to reflect the
enhancement, although this can vary depending on the company in question. Some firms also pay the
enhancement as a free bet rather than as cash which can be withdrawn with no rollover requirements.

15. How We CalculateValue OfThe
Enhanced Offer
• The value of the enhanced offer depends on the level of odds
enhancement, the maximum stake and the probability of the offer being
claimed.To illustrate if we use the same example as above £10 maximum
stake enhanced odds offer was offering 4/1 on Juventus to beat
Barcelona, and the normal odds at the time of the offer for this bet were
2/1 (equivalent to 33% probability), the expected cost to the bookmaker
of someone taking up this offer would be the enhanced odds (4/1 - 2/1 =
2/1 enhancement) x £10 x 33% probability = £6.66.This is the measure we
have used to calculate which offers will cost the bookmakers the most,
and really are providing the best value to the punters!

16. AboutThe Analysis
• Freebets.com conducts in-depth analysis of Enhanced Odds offers promoted on the websites of leading online bookmakers every month. The list of
monitored bookmakers reads; 10Bet, 188BET, 888sport, Apollo Bet, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral,
Favourit, Ladbrokes, Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically
on Enhanced Odds offers and other promotions such as Money Back specials, bonuses, concessions and guarantees are not included.
• In order to determine its Bookmaker of the Month for Enhanced Odds Offers, www.freebets.com uses an algorithm which takes into account the
maximum permitted stake, chance of winning the bet, extra potential winnings from the enhancement and whether or not it is paid in free bets for
all enhanced odds offers available that month.
• The www.freebets.com team draws on over 50 years’ experience in the betting industry to attribute weightings for the various factors in the
formula in order to provide comparative values to the complex array of promotions.
• DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely
at their own risk.