1. Betfair Continues Dominance
Of Money Back Bookmakers
In June
The Best Betting Everyday At
FreeBets.com

2. Betfair Continues Dominance Of Money
Back Bookmakers In June
• Freebets.com analysis reveals Betfair continued to be the number one bookmaker for money back offers, taking
the monthly award for the fourth consecutive occasion while bet365 provided the Money Back Offer of the Month
for June 2015.
• Betfair Sportsbook has maintained its position as the best website for money back offers ever since taking its first
Bookmaker of the Month award in March 2015, ranking top of the table ahead of bet365 and William Hill in June.
• Bet365’s Sky Dogs 2/1 offer was the top rated money back offer last month based on the maximum potential free
bet award and the chance of qualifying for the free bet. BoyleSports provided punters with the best chance of
receiving a free bet refund, on the odds at least, with its money back special ‘if Ireland score against England’ in
the International friendly in Dublin.
• There is no major international football tournament this summer, which is the main reason for the reduction in
theTotal number of money back offers available in June and also in the number of Unique offers. Overall,Total
money back offers fell by 18.8% to 1022 from 1259 in May while the number of Unique offers fell 16.1% from 118
in May to 99 in June.

3. TheTop 10 Findings From Freebets.com
June 2015 Money Back Offers Report
• Betfair ranked June 2015 Bookmaker of the Month, 2nd bet365, 3rd William Hill.
• It is Betfair’s fourth consecutive Bookmaker of the Month after being top ranked for the first time in March 2015.
• Bet365’s Sky Dogs 2/1 is rated Money Back Offer of the Month.
• BoyleSports provided the best chance of a free bet refund with money back ‘if Ireland score against England’ in
the friendly international on 7th June.
• BoyleSports provided most Unique Offers (18) ahead of Betfair with 13 and Betway (9).
• Bookmakers provided a combined total of 99 Unique Offers in June, 19 fewer than May and one less than June
2014.
• Betfair (154) provided the highestTotal Bookmaker Offers ahead of Betway (114) with BoyleSports (112) in third.
• The monthlyTotal Bookmaker Offers was 1022, 237 fewer than May but 347 more than the same month last year.
• Five of the top 10 Money Back Offers were on horse racing while only one football offer made the top 10.
• 10. Racing (34) accounted for most Unique offers, ahead of Football (28) andTennis (10).

4. June 2015 Bookmaker OfThe Month
• Betfair ranked Bookmaker of the Month in June without the help of a headline, high value offer.The report shows
Betfair had no offer in theTop 10 money back offers in June and one, 2/1 Greyhound Special, ranked in the top 10
offers rated by chance - its success was due the variety and amount of offers that its players could avail of every
day of the month.
• Typically, a Betfair customer could log into his/her account and would be given the choice of between 5 and 7
different money back offers on any given day. There was variety enough for any sports fan with offers on
baseball, cricket, football, greyhound racing, horse racing, motor racing, tennis as well as Gaelic football and
hurling.
• During the course of June, Betfair provided 13 different money back offers for a total of 154 when aggregated on
daily availability.
• The first three positions have remained unchanged for three months with bet365 ranked second ahead ofWilliam
Hill in third. Stan James rose to fourth in May but fell out of the top 10 as 888sport moved up to fourth with
Betway fifth.

5. June 2015 Bookmaker OfThe
Month

6. Money Back Offer OfThe Month
• Money Back Offer of the Month in June went to bet365 which has earned the award six times in
the last eight months for the same offer – Sky Dogs 2/1. It gives customers a free bet to the same
value as the stake for backing the winner of a live Sky televised greyhound race with odds of 2/1 or
bigger.The same offer could be found on Betfair and Coral but the maximum free bet was higher
at bet365 who will refund up to £100 compared to £25 maximum with their competitors.
• BoyleSports ranked second for its money back special ‘if Ireland score against England’. Despite a
relatively high chance of the money back trigger occurring (it was top rated on chance),
BoyleSports were spared making refunds on the game after it turned out a nil-nil bore fest. The
same can’t be said for two of Sky Bet’s Royal Ascot offers which gave a free bet refund to anyone
backing a loser in the Queen Anne Stakes and also for those who failed to back the winner of the
Jersey Stakes.

7. Top 10 Money Back Offers

8. Top 10 Money Back Offers
• It’s rare to see, but in June theTop 10 Money
Back Offers andTop 10 Money Back Offers
Rated by Chance had a familiar look with
offers from BoyleSports, Sky Bet and Stan
James featuring high in both tables.

9. Top 10 Money Back Offers

10. General Findings
• Total Bookmaker offers fell to its lowest number since October
2014 and is indicative of the emphasis on football.There has been
a steady climb inTotal Bookmaker offers since the start of the
season in August but we have witnessed a the peak in April and as
the number of games reduced toward the ends of the season, so
have the amount of offers. However a year-on-year comparison
shows that punters are still getting a good deal with 1022 offers
available in June 2015 and 51.4% increase on the 675 in June 2014.

11. Total Bookmaker Offers By Month

12. Total Bookmaker Offers By Month
• Betfair provided the greatest amount of
offers during the course of the month and by
a large margin too, giving customers the
chance of 154 money back offers compared to
114 from its nearest competitor Betway with
BoyleSports close behind with 112.

13. Bookmaker Money Back Offers

14. Bookmaker Money Back Offers
• There were 99 Unique money back offers available on Freebets.com in June, the lowest since
February.The fact that there has only ever been 100 Unique offers or more on four occasions
demonstrates that bookmakers have been making efforts to look beyond football and racing
offers, although the two sports account for the vast majority of money back offers online.
• The chart below shows how money back offers were shared between the various sports and while
there was relatively little football played in the month, there were plenty football offers for the
likes of the Champions League final and Euro 2016 qualifiers which were the highlights in June.
• Putting numbers to the graphic, we have Racing 34, Football 28,Tennis 10, Greyhounds 6, Golf 5
and the rest 3 or less.

15. Unique Offers By Sport

16. AboutThe Analysis
• www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. The list
of monitored bookmakers reads; 10Bet, 188BET, 888sport, bet365, Betfair Sportsbook, Betfred, BetVictor, Betway, Boylesports, Coral, Ladbrokes,
Paddy Power, Sky Bet, Sportingbet, Stan James, Titan Bet, Unibet, William Hill and Winner. The analysis focused specifically on Money Back offers
and other promotions such as bonuses, concessions and guarantees are not included.
• ‘Money Back’ is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as
insurance against a scenario proposed by the bookmaker. A typical example of Money Back in December was a refund offered on losing World
Championship Darts Outright Winner bets if Phil Taylor won the tournament, i.e ‘Money Back if Phil Taylor Wins’.
• The report introduced analysis of mobile exclusive offers from 1st July 2013 in addition to those promoted via bookmakers’ main websites which are
available to both web and mobile customers. Retail offers are not included.
• In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com uses an algorithm which takes into account the
number of offers available, the maximum free bet or cash refund value and the likelihood of the scenario to come true in addition to the number of
events and range of markets which qualify for the offer. The www.freebets.com team draws on over 50 years’ experience in the betting industry to
attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions.
• DISCLAIMER – whilst every effort is taken to prepare detailed and accurate information, any third party relying on this information does so entirely
at their own risk.