Truck transportation has seen significant growth over the last 50 years, but also faces issues like fuel consumption, environmental impact, and traffic. Regulations govern truck size, weight, and shipments. While trucking has relatively low costs, these regulations limit its ability to achieve economies of scale. An important concept in logistics is customer service across the entire supply chain. Traditionally, it has been difficult for supply chain entities to understand their role in overall customer service delivery. However, companies are increasingly taking a strategic approach and considering the end customer. Logistics customer service encompasses all supply chain activities and processes. Corresponding costs and generated revenue determine company profits.