As presented to the jury of the Digital Communication Awards (Berlin 2011). Bancaparatodos won the award in the Digital CSR coms. cathegory. A clear, simple, lean presentation to tell a powerful convincing story , and explain a project that is setting the trend.

1. Digital Communication Awards CSR Comms Banca Para todos Berlin, 30 Sept 2011

2. Expect the Unexpected

3. The usual suspects…

4. 49.2 million customers 109,000 staff BBVA Group Key data (june 2011) 32 countries

5. Leading European Bank (or big enough to be considered Systemic Risk ) Market Cap

6. It is not what you say… ……… it is what you do

7. Conventional CSR Coms. You have seen this before, haven´t you?

8. Conventional CSR Coms.

9. Conventional CSR Coms.

10. A quantum leap

11. …… To conversation

12. NO MORE CSR REPORT !

14. http:// www.youtube.com / watch?v = srpg9kCiqiE & feature = player_embedded

15. FOCUSSED CONTENT

17. DIRECT TRANSPARENT CONVERSATION

18. COMMUNIC- ACTION