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Bep class session 10
This document outlines steps for establishing a business identity and communicating with customers, thought leaders, teams, and investors. It recommends defining your identity through a name, mantra, URL, logo and business cards. It also recommends publishing an engaging landing page with design, content and a call to action, as well as engaging customers through genuine content and links, and engaging thought leaders by joining groups and optimizing your LinkedIn profile. Finally, it suggests engaging teams and investors through recruitment platforms and investment circles.
Bep class session 10
- 1. BUSINESS ENTREPRENEURSHIP CLASS GETTING OUT THERE FALL2013 ERDEM OVACIK
- 2. ESTABLISHING YOURSELF. COMMUNICATE. What How Defineyour identity. Name, Mantra, URL, logo, Biz cards, Publish your landing page Design, content, action step Engage customers Genuine content, links Engage thought-leaders Join groups, company profile, LinkIn! Engage team / investors Recruitment platforms, investment circles Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
- 3. http://99designs.com Erdem Ovacik –Business Entrepreneurship Project – Spring 2013
- 4. http://domainr.com Erdem Ovacik –Business Entrepreneurship Project – Spring 2013
- 5. http://godaddy.com Erdem Ovacik –Business Entrepreneurship Project – Spring 2013
- 6. http://unbounce.com Erdem Ovacik –Business Entrepreneurship Project – Spring 2013
- 7. http://www.silverbackapp.com/ Erdem Ovacik –Business Entrepreneurship Project – Spring 2013
- 8. http://company.wedecide.com/ Erdem Ovacik –Business Entrepreneurship Project – Spring 2013
- 9. LANDING PAGE ELEMENTS WHATIS IT => TITLE / SUBTITLE BENEFITS => ICONS / PICS / DESCRIPTION HOW DOES IT WORK => GRAPHS / DESCRIPTION WHO ARE YOU => PICTURES / DESCRIPTION ACTION POINT => SIGN UP / SUBSCRIBE / BUY / .. http://www.wix.com/createawebsite/single-page-website Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
- 10. TESTING YOUR ASSUMPTIONS Qualitative/ Quantitative Survey Don’t lead, keep short, be concise Interviews Don’t lead Website visitor analysis See demographics, set goals/conversion Newsletters Measure opening rate, links clicked Usertests Watch the user, don’t lead Ad Response Targeting, A/B test message and design Cohort Analysis & A/B Test Analyse behavior on actual platform ?? Erdem Ovacik – Business Entrepreneurship Project – Spring 2013
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- 24. ESTABLISHING YOURSELF. COMMUNICATE. What How Defineyour identity. Name, Mantra, URL, logo, Biz cards, Publish your landing page Design, content, action step Engage customers Genuine content, links Engage thought-leaders Join groups, company profile, LinkedIn Engage team / investors Recruitment platforms, investment circles Erdem Ovacik – Business Entrepreneurship Project – Spring 2013