BENEO‘s European Consumer Research on Blood Sugar Management

1. Market Intelligence & Consumer Insights - Mannheim, 15-07-09
Consumer Insights about
Sugar, Carbohydrates and a
Lower Blood Glucose Response

2. 2
BENEO‘s European Consumer Research on
Blood Sugar Management
Gain consumer insights
• How do consumers perceive sugar,
carbohydrates and low glycaemic foods?
What is their knowledge about this topic?
• How relevant are the benefits of a lower
glycaemic response?
• Which are the most relevant applications
and target groups?
• How appealing are the benefits of the
BENEO solutions?
why?
the objectives

3. 3
BENEO‘s European Consumer Research on
Blood Sugar Management
• September - November 2014
Qualitative consumer research in
3 distinctive European markets
• March 2015
Quantitative consumer research in
5 distinctive European markets with
5.000 consumers in total
conducted with independent market research agencies
what?
the methodology

4. 4
Selected Results

5. 5
Consumers are interested
in health and nutrition
Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management,
5.000 consumers across 5 European countries (DE, ES, FR, PL, UK), weighted average
feel in control
of their future
health
by choosing healthy
food and beverages
today
care about
the health
aspect
when making
food and drink
choices
6 out of 10 consumers

6. 6
The top three health concerns of Europeans
Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management,
5.000 consumers across 5 European countries (DE, ES, FR, PL, UK), weighted average
Q: You have just rated your current health condition.
Now, we would like to know what concerns you currently have about your health.
Fatigue
Low Energy Levels
1
2
3
Weight
Management
Stress

7. 7
The perception of sugar
Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK
foefriend
• great taste
• energy “pick me up”
for body and brain
• good mood
►Constant temptation
• weight gain
• sugar “rush”
• diabetes
• becoming addicted
►Feeling guilty
or
and

8. 8
"I think there are healthy and
unhealthy carbohydrates... similar to
saturated and unsaturated fats." **
Perception of carbohydrates:
Good versus bad carbs
* Source: Quantitative consumer research on sugar, carbohydrates and blood glucose management,
5.000 consumers across DE, ES, FR, PL and UK, weighted average
** Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK
good
carbohydrates
are:**• fibre
• wholegrain
• slow-release carbohydrates
• slowly digestible carbohydrates
• complex carbohydrates
Consumers are aware that carbohydrates are the key fuel to keep going.
More than 1 out of 2 consumers* differs between good and bad carbohydrates.
"Good carbs are burnt more
slowly in the body.“ **

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Foods leading to a lower blood glucose rise
are linked with various benefits by consumers
Source: Qualitative consumer research on sugar, carbohydrates and blood glucose management, DE, ES, UK
keep
going for
longer
good for
weight
management
healthy
lifestyle
less blood
sugar
spikes
fewer
cravings
prevention
of diabetes
lower rise
in blood
sugar
levels

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The BENEO Blood
Glucose Management
Solutions at a Glance

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BENEO options to reduce
blood glucose response of foods
Further information on BENEO ingredients: www.beneo.com
Carbohydrate
QUANTITY
consumed with
the food
“Food matrix”
influencing the blood
glucose response
of carbohydrate-based
foods
Replacing available carbohydrates by
partially or non-available carbohydrates
Reduction of glucose supply
Options:
Smart choice of low glycaemic alternatives
Reducing the blood glucose
response of available carbohydrates
Modification of glucose supply
Carbohydrate
QUALITY
i.e. carbohydrate
type
and physiological
properties
Options:
Sugar replacement by polyols
Sugar/starch replacement by dietary fibre

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Thank you for your interest!
If you want to know more about our consumer research results, please contact us.
www.beneo.com