Two friends, Doug Cedrone and Brendan Carroll, are opening a craft beer place called Beer Noggin in Bronxville. Beer Noggin will feature a variety of local, domestic, and international craft beers on tap and in bottles. Cedrone developed a love of craft beer while studying abroad in Belgium and wants Beer Noggin to help customers explore different styles and flavors of beer. Beer Noggin aims to foster a welcoming community environment for learning about beer and will offer small food items to accompany the drinks. The owners hope Beer Noggin will help expand the commercial opportunities in Bronxville when it opens in mid-April.

1. 6 • The Eastchester review • February 6, 2015
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Eastchester
THE
REVIEW
By JOHN BRANDI
Staff Writer
If you got beer on the brain,
two friends with a love for
craft brew are creating a space
where locals are invited to ride
the wave of craft expansion
into Westchester County.
Doug Cedrone and Bren-
dan Carroll, both 27, said
goodbye to their office jobs
to open a craft beer place on
Kraft Avenue in Bronxville
called Beer Noggin. Cedrone
said the name of the location,
which once was home to a fro-
zen yogurt shop, is a blend of
two concepts: a derivation of
an old English word meaning
a four-ounce cup of beer and
the idea that the two owners
want customers to “use their
noggin” when it comes to un-
covering the vast flavors of
craft creations.
“There’s a beer out there for
everyone,” Cedrone said. “Beer
can be sour; it can be sweet;
it can be roasted like coffee.
We’re so fortunate we found a
really wonderful location and
we’re in love with it. We wel-
come people with open arms.”
Cedrone, a New Jersey na-
tive, said he grew up in a simi-
lar suburban environment to
the Village of Bronxville. He
said it makes for the ideal lo-
Craft duo taps Bronxville market
cation because you get to re-
ally know your customer base.
“I enjoy this type of village,
the atmosphere and communi-
ty it fosters,” he said. “Every-
body knows everybody else
and [it has a] ‘we’re in this to-
gether’ type of energy.”
Beer Noggin is also in great
company with the county al-
ready home to other quality
breweries like Peekskill Brew-
ery. Cedrone said that even in-
cludes chains like White Plains-
based The Brazen Fox, which
recently opened up a second
location on the Lower East Side
in Manhattan, and Yard House
inYonkers’Ridge Hill.
For Cedrone, his love for
craft beers came while in col-
lege, on a study abroad se-
mester in Belgium. He said he
started to see what beer could
be, beyond the staples that
were being passed around the
college parties back home.
“It’s developing a love for
craft beer as a culinary type of
experience in terms of flavor
and ingredient,” he said.
That’s not to say those tra-
ditional beers won’t be in-
corporated into the inventory
of Beer Noggin. Cedrone
said, however, there will be a
“heavier focus” on local beers.
The idea is to first try the tradi-
tional beer, like a Pilsner that’s
been brewed for 1,000 years,
and then branch out to alter-
natives to have that anchor of
something to compare the two.
The locale’s collection will
also include imported domes-
tic and foreign brews. Accord-
ing to Cedrone, there will be
a keg rotation when one is
tapped out and seasonal vari-
ety, but the beer spot will still
feature “repeat beers” and a
consistent selection of bottle
brands.
“I would like for the cus-
tomer to come in and first
experience a comfortable and
welcoming environment,” he
said. “[The] craft beer industry,
some people might be turned
off to it because it might seem
inaccessible or intimidating
for the sheer choice. Ask ques-
tions, learn what you like, and
don’t like and why.”
Part of this learning curve
will include events Beer Nog-
gin looks to launch when they
officially open in mid-April.
Possible events, Cedrone said,
will include a brewery tap
takeover and brewery talks
where patrons can learn more
about what they’re drinking.
As part of the liquor li-
cense agreement, the craft
beer spot will also serve “light
snack fare.” Residents may be
tempted to try the artisanal
spiced nuts and hot pretzels,
pickles and meat and cheese
plates.
Still, as Bronxville’s com-
mercial and retail vacancies
dwindle in its business dis-
trict, from seven vacancies to
five in a matter of two months,
it seems the village is open
for business. The empty store
fronts don’t scare Cedrone,
who said it presents an ex-
citing opportunity for new
neighbors, specifically other
local businesses, to enter the
streetscape.
“It’s expansion potential for
Bronxville,” he said, “to spark
up local commerce and the en-
vironment. I’m excited to see
what comes.”
And perhaps one day, Kraft
Avenue will be known for its
craft selection.
“We’re here to help im-
prove peoples’ understanding
of a really wonderful product,”
Cedrone said.
CONTACT: johnb@hometwn.com
A new beer destination will preimere this April on Kraft Avenue in
Bronxville. Photo courtesy beernoggin.com
At 102 Kraft Ave., customers will soon experience unique brews on tap with the opening of Beer Noggin.
Photo courtesy citysearch.com
The new craft beer place will feature a variety of local, domestic and
international brews. Photo courtesy Doug Cedrone
The name “Beer Noggin” blends beer and the thought behind
choosing the perfect brew. Photo courtesy fuzebranding.com