Bee7 - the mobile games retention and re-engagement solution
•Download as PPTX, PDF•
5 likes•1,489 views
Bee7 started as an in-house solution for Outfit7 to boost retention and engagement for their mobile games like Talking Tom. They found that adding mini-games and rewarding players for discovering new games increased retention and drove players to return to their titles. This led Bee7 to create a platform that rewards players for game play across different developers' titles through a gamewall, creating a network that constantly engages users. Bee7 has since helped many developers increase retention, daily active users, and revenues by integrating their solution to make rewarded game play a natural part of the user experience.
Recommended
More Related Content
Viewers also liked
Viewers also liked (9)
Similar to Bee7 - the mobile games retention and re-engagement solution
Similar to Bee7 - the mobile games retention and re-engagement solution (20)
Recently uploaded
Recently uploaded (7)
Bee7 - the mobile games retention and re-engagement solution
- 1. Insights to boost retention and engagement for your mobile game Based on a presentation by John Rankin, MD Bee7 Ltd Casual Connect San Francisco August 2015 info@bee7.com
- 2. Bee7 started as the in-house discovery and cross promotion solution for Outfit7 Limited, maker of global app phenomenon Talking Tom and Friends Solution helped gain 2.8 billion downloads In just 5 years Not heard of us yet? www.bee7.com
- 3. A proven solution now made available to all developers and publishers Retention Cross promotion Rewarded gameplay Rewarded Engagemen t Monetization We are Bee7 Improved retention and engagement creates more opportunities to monetizewww.bee7.com
- 4. The average mobile game costs $25,000 and generates $5,250 – a shortfall of $19,750* 300,000 GAMES ON GOOGLE PLAY *Jon Hare Mobile Games Forum 2015 The challenge: It’s raining apps
- 5. It’s tough out there www.bee7.com
- 6. www.bee7.com
- 7. Get your game design and gameplay right first What we’ve learnt www.bee7.com
- 8. What we’ve learnt Monetization and retention strategy needs to be a close second www.bee7.com
- 9. Rewarding game play and re-engagement really works What we’ve learnt
- 10. But don’t force it! Let players control discovery What we’ve learnt www.bee7.com
- 11. Retention and engagement was priority #1 for us The Genesis of Bee7 as a retention tool Outfit7 found a solution to engage players in game when attention spans disappear Adding mini games in Talking Tom helped increase retention And it worked really well…still does! www.bee7.com
- 12. The light bulb moment! Then we ran third party games on the gamewall in order to… Keep our players engaged Cross promote our titles Reward them for discovering and playing third party games Drive traffic back to our titles www.bee7.com
- 13. Building an ecosystem that drives constant engagement The power of rewarding gameplay www.bee7.com
- 14. How does it work? www.bee7.com
- 15. Rewards game play and re-engagement in the new and original game 1. 2. 3. 4. Proven retention www.bee7.com
- 16. Trends we are seeing that are working well www.bee7.com
- 18. 200 million daily views of the Bee7 gamewall Interaction with the Bee7 Gamewall www.bee7.com
- 19. Users want an uninterrupted gameplay experience Go native! Users are increasingly savvy about F2P They understand the need for ads, but don’t want to be jarred by it www.bee7.com
- 20. Localize your solution to resonate with your gamers across the globe Make it local. Make it relevant www.bee7.com
- 21. Become part of the game mechanics with clever placement And consider placement Better integration and placement has led publisher revenues to jump by five times, in some cases www.bee7.com
- 22. A closer look at user behavior on the Bee7 network USA WESTERN EUROPE ASIA
- 23. Who Plays the Most in: USA W.Europe Asia www.bee7.com
- 24. US vs Europe vs Asia Game play hours (June 2015) Western Europe 1588 hrs US(Average) Asia (Average) 1142 hrs 599 hrs Per 1000 conversions Per 1000 conversions Per 1000 conversionswww.bee7.com
- 26. Weekday gameplay time compared 3pm -5pm KOREA 7pm – 9pm ACROSS THE 3 REGIONS 9am -12pm THAILAND www.bee7.com
- 27. 9am 12am 7pm 8pm 9pm 10pm Sunday 8pm is when the most players are playing! US Europe Asia Weekend gameplay compared www.bee7.com
- 28. Country Number of visits to the gamewall (percentage) Asia (Average) X 1 X 2 X 3 US X 1 X 2 X 3 Western Europe (Average) X 1 X 2 X 3 24% 28% 26,5% 23% 25% 27% 13% 13.5% 14% Interaction with the gamewall in a day www.bee7.com
- 29. The power of rewarding gameplay Higher DAU Higher IAP Higher Ad-revenues 30% rolling retention Day 7 in the advertiser’s game Increases the time spent in your own games Rewards users for playing all your other games Gives users a reason to return to all your games www.bee7.com
- 30. Users in control of relevant content are more likely to want to remain in your game Conclusion www.bee7.com
- 31. They love being rewarded and will come back for more Conclusion www.bee7.com
- 32. Conclusion Create a native and natural gameplay - like experience www.bee7.com
Editor's Notes
- There are many ways to build a rewards system into your gameplay that feels like a natural part of the user’s experience and the game play. So at the same time you are addressing a longer term re-engagement and retention strategy.
- Your planning needs to include the types of in-app purchases you choose, what advertisements formats work within the game experience and displaying them in a way that doesn’t disrupt the user experience. There are many ways to build a rewards system into your gameplay that feels like a natural part of the user’s experience and the game play. So at the same time you are addressing a longer term re-engagement and retention strategy.
- Retention and ongoing engagement is really where we Bee7 has brought value to Talking Tom and friends. We’ve found that by rewarding game play with virtual currency or coins, you are nurturing a player for the long haul. It gives them a vested interest in remaining in your game and more reasons to return.
- Bee7 was the inhouse cross promotion solution that Outfit7 used to grow their Talking Tom app hit. With those users we are able to see some interesting results and trends, tand we can share some of these with you today.