The document summarizes the Essential Journal for Women magazine called BEE. It notes that BEE is an intellectual coffee table magazine published quarterly with 100 high quality pages. It aims to target professional, educated women ages 19-45 in the UK, Middle East, and India who are opinion leaders, decision makers, and have disposable income. The magazine has a circulation of 50,000 copies distributed across libraries, hotels, and bookstores in those regions. Advertising with BEE provides an opportunity to reach its audience of influential female readers.

1. Essential Journal for Women

2. Vital Statistics Currently 87 women’s magazines in UK, 42 in India and 8 in Middle East. Women spend the most per household in 77% of consumer markets. Asian market accounts for £1.26 billion a year on clothes and footwear, majority spent by women.

3. Changing times in print media- need for more refreshing ideas

4. Only intellectual magazine 100 page high quality production BBC appraises and keep copies Coffee table magazine rich in content, read repeatedly by many 100 page high quality publication

5. READER PROFILE Target Market : 19- 45 years (liked a lot by men for its intellectual content and literary discussions) Professional women- feel proud to be a reader of BEE Opinion leaders Decision makers Confident ,focused & educated

7. All Libraries

8. 5 Star Hotels in India & Middle East Read by intellectual women who are decisive and have disposable money Deciding power in family

9. BEE India – The Right Vehicle Frequency- Quarterly Category – Coffee Table Magazine 100 pages (75 pages editorial) Launch Price – Invitational Price of INR 300 per copy Initially- 50,000 copies Launch of BEE India will open a new avenue

10. Something forEveryone

11. Distribution Plans Penetration –whole India Availability –All major book stores and selected vendors Promotional Campaigns – Major airports, 5 star deluxe hotels, selected corporate, beauty salons, skin care clinics, health spas, university and college Libraries

12. BEE is not a magazine but an idea It is targeted to reach professionals who are decision makers It targets the affluent and intellectual women who are independent Association with BEE enhances the brand equity Any campaign can be custom packaged to suit to suit the needs of the advertisers. Offers unique opportunities of wider reach in it’s UK, Middle East and Indian editions

13. Only passionate people make a difference Awards Book Clubs Pen Media Education worldwide