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Xmas 2015 & Sales 2016
November 26, 2015
Content
Introduction
Turnover
Winter sales
Top products
2
3
» Research objectives
Study of turnover in e-commerce during the holiday season and
sales of January 2016 in Belgium.
» Method
• Online quantitative survey
• Respondents from the BeCommerce database
• 778 valid e-mail addresses
• Target group: Belgian e-commerce organizations
• Together they represent about 82% of the Belgian e-commerce
market
Introduction
Content
Introduction
Turnover
Winter sales
Top products
4
Turnover
Expectations
5
What percentage of your total annual online turnover
did you effectively achieve during the festive season of
2015?
Sales during the festive season
12,68% 13,95%
€ 6.9 billion € 7.3 billion
Budget 2015 Realized 2015
€ 874 million € 1 billion
Turnover
Periods
6
What percentage of your festive online sales revenue did
you effectively realize during Black Friday/Cyber Monday,
St-Nicholas and the Christmas period 2015?
Sales during the festive season
7.8% 9.3%
Budget 2015 Realized 2015
Black Friday & Cyber Monday (27 -30
nov )
4.3% 6.2%
St. Nicholas period (1 – 5 dec)
53.8% 54,56%
Christmas period (10 – 24 dec)
Boxing Day (26 dec)
3.9% 4.1%
Content
Introduction
Turnover
Winter sales
Top products
7
Winter sales
Expectations
8
What percentage of your online total annual turnover
did you effectively achieve during the upcoming sales
period?
Sales during the winter sales period
8,7%
expected
9.15%
Jan 2015 Jan 2016
Content
Introduction
Turnover
Winter sales
Top reasons for e-shoppers
9
10
What are the most important reasons for e-shoppers to
buy online during the Festive Season? Top products
21.05%
26.31%
36.84%
52.63%
57.89%
63.15%
68.42%
Wider range
Prevents shopping
stress
Saving money
It does not take much
time
It's always opened
To avoid the crowds
It's easy
Top reasons
Patricia Ceysens
President of the Board of Directors
patricia.ceysens@becommerce.be
twitter.com/ceysens
www.becommerce.be
Contact
Carine Moitier
Director BeCommerce
Carine.moitier@becommerce.be
twitter.com/cmoitier
www.becommerce.be

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BeCommerce X-mas 2015 - sale 2016