Brittney Beard is a pro wrestling enthusiast who designs unique pieces reflecting the style of various wrestling eras using wrestling history. Her onliness statement positions her as the only designer in her area taking this approach. Her brand ideals include flexibility to stay current, sustainability through long relationships, a vision of satisfying clients through good design, coherence by treating others as she wants to be treated, conveying emotion through typography and color, and authenticity through personal elements emerging in her professional works.

1. BRITTNEY BEARDBRITTNEY BEARD
Brand
The
Brittney Beard
November 30, 2014
Assignment 3.1.2

2. 2
(Idea Sandbox, 2007)
The onliness
statement
provides
framework
for your zag.

3. Onliness statement:
Brittney is the only pro wrestling
enthusiast-turned-designer in her
area that uses wrestling history to
create unique pieces. They reflect
the eclectic, yet original, style of
various wrestling eras.
3

4. 1. 2.
FLEXIBILITY
Brittney is always pushing herself to
stay fresh and current in all aspects of
life. She is also able to bend and
conform to a situation in order to
meet a goal.
SUSTAINABILITY
Her flexibility in situations allows her
to create long, trusting relationships.
Brittney takes pride in maintaining
longstanding relationships with
friends and loved ones.
Brand Ideals
4

5. 4.3.
VISION
She believes that it is possible to satisfy
the client’s needs while simultaneously
promoting good design. We receive
what we put out; we should do our best
to create and put out positive energy.
COHERENCE
The way that she treats clients and
others is based on how she wants to
be treated. She is able to draw from
her diverse experiences and use
them to enrich new ones.
Brand Ideals
5

6. 5. 6.
MEANING
Brittney understands that there is
power in words. She uses typography
and color as signifiers for conveying
emotion in her creations.
AUTHENTICITY
Brittney is self-aware, and elements
of the personal side of the brand
often emerge in her professional
works; this is why some of her works
are abstract in form and process.
Brand Ideals
6

7. A final word:
“When everybody
zigs, zag.”
(Neumeier, 2007, ix)
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8. References
Bolhuis, J. (2005). Solar power is beautiful. Retrieved from http://www.free-
images.com/photo/343894
Idea Sandbox. (2007). How to Be Different: “Zag!” Retrieved from http://w-
ww.idea-sandbox.com/blog/how-to-be-different-zag/
Meyer, J. (2005). Kids shaking hands. Retrieved from http://www.freeimag-
es.com/photo/282937
Neumeier, M. (2007). Zag: The number-one strategy of high-performance
brands : A whiteboard overview. VitalSource book.
One Social Media Channel | Social Media Marketing Tips (2012, May 11).
The Onliness Statement | Marty Neumeier | Zag | The Brand Gap. Retrieved
November 27, 2014, from https://www.youtube.com/watch?v=-kyAbR-brtM
Soltys, L. (2013). Wooden casket 2. Retrieved from http://www.freeimag-
es.com/photo/1418440
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