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INTRODUCTION
 Live in New Zealand
 Travel all Around the World
 Busy, Loud, Happy, Crazy Family of 6
 Working to be the change we want to see in the world
…Just like ALL OF YOU
YOU CAN
Change the World
Embrace
Innovation, Collaboration, Hope
WHERE IT ALL BEGAN – NZ SHEEPSKIN
BABY PHOTO (OBLIGATORY)
GROWING UP IN NZ IN THE 70’S-80’S – NOT
HIGH TECH (LOOK AT OUR TV!)
BEACHES, PICNICS, PLAYGROUNDS, THE
LIBRARY! LOVED KNOWLEDGE…
IN THE MOUTH OF A TANEWHA AT THE ZOO IN
AUCKLAND NZ
GREW UP IN A LEAFY AUCKLAND SUBURB
ROAD TRIPS AS A KID…LITTLE DID I KNOW I’D BE
ON THE ROAD SO MUCH AS AN ADULT
HIGHSCHOOL – SMART, NERDY, LONELY
SURROUND YOURSELF WITH GOOD AND
SUPPORTIVE PEOPLE – I’M STILL FRIENDS WITH
MANY OF THESE PEOPLE.
UNIVERSITY – FOUND MY PLACE IN THE WORLD –
FREAKS, GEEKS AND ACADEMICS
PITCH ’N TIME
 Bass player
 Wanted to slow down CDs
 No existing tech
 Redefined problem
 New solution!
 Formed in April 1998
 Business partner AJ Bertenshaw
 Plus my mother & his father
 Persistence!
 Public reveal November 1999
DIGITAL VINYL
 Problem: Replace vinyl records with MP3s
 Approach: “listen” to the record
 Timecode?
 NoiseMap
SCRATCH LIVE
 Released April 2004
 Sales as expected
…then exponential growth
CONTROL VINYL COLLECTORS
 Different colours, themes and prints
 Over 8,000 active collectors
CONTROL VINYL COLLECTORS
HATERS GONNA HATE
 If you have critics…
 …then you’re doing something important!
BUT YOU’LL HAVE FANS TOO
WHAT ARE THE LESSONS?
 Solve a problem you have!
 If you are suffering, thousands or
millions of others probably are too
 You are more likely to see a project
through if you are passionate about it
and familiar with it
LESSONS
 Be Sustainable
 Start small
 Be agile
LESSONS
 Collaborate
 Share with others, draw on their
expertise
 Identify your strengths and
weaknesses
 Find mentors
 Find partners that complement
LESSONS
 Be Nice!
WHAT NOW? WE’RE DOING IT AGAIN…
FOLLOWING OUR PASSION
INTRODUCING DEE
 Innovation
 New ideas are exciting there is always a better way
 Collaboration
 Working with many people to fill in blind spots
 Learning every day
 ENTHUSIASM
 Nothing great was every accomplished without
enthusiasm – Ralph Waldo Emmerson
WHY WE LOVE DFC!
 FEEL
 IMAGINE
 DO
 SHARE
ALWAYS BE KIND.
ALWAYS.
 Everyone is
infinitely important,
whether you are
just getting started
or on top of the
world, always work
very hard to be
Kind!
 An investment that
costs you nothing
BETTER TOGETHER
 Mistakes are how we
learn – We all make
them!
 Avoid “yes” people
 Find Cheerleaders
 We Learn by Teaching
 We Learn by DOING
 Seek Truth
THANK YOU!
 Thank you so much
for your time, we hope
you enjoyed it as
much as we did!
QUESTIONS
 Every question you ask will win a T-Shirt!
 We’re excited to share our knowledge about:
 Serato
 Charge.net.nz
 Entrepreneurship
 Having a young Family
 What we try to teach our kids
 What school was like for us
 Stuff we have learned

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Be The Change Celebration Keynote

Editor's Notes

  1. Born October 1975 in Auckland New Zealand 70 Million Sheep
  2. 1 older brother 5 year age gap 2 TV channels, stopped broadcasting after 10pm
  3. Auckland Zoo
  4. Our Family Home
  5. My Father was mentally ill Mortgage Never too late to embark on self improvement
  6. Bullied Lonely Scared Smart
  7. Found allies: Academics, freaks, geeks Grew my hair long
  8. Talk about Pitch ‘n Time Redefined, instead of viewing from a mathematical standpoint, looked at it from a biological angle Mathematical knowledge gained at university accelerated algorithm
  9. Tell story of company beginning Serato company formed by bringing together expertise: Algorithmic, Organisational, International Sales, and Finance Picking the name Talk about trying to license the tech Never intended to make a product
  10. Vinyl Records are heavy Talk about James Russell (1996)
  11. Being Nice has more impact than you ever could imagine
  12. Just for fun, we started making control records in different colours One of our customers noticed that there were variations, and started collecting them The hobby spread, now the facebook group has nearly 8,000 members
  13. The age old advice from writers is to “write what you know”. It’s the same with inventions.