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Storytelling and Analytics-
A multiplatform analysis of
Social Media Outreach
Campaigns
Kimron Corion
@kimroncorion
Method
This research employed a mixed-method approach to data analysis including social network analysis,
information visualizations, and text analysis.
Campaigns Date of data collection Facebook Data Twitter data Instagram Data
Sick Kids Vs February 2017- June 2017 1023 post 1810 tweets 4862 post
Not a Target May 2016-September 2016 1925 post 1873 tweets 2312 post
I Defy February 2017- July 2017 1933 post 2779 tweets 4855 post
2
Data Visualization from Netlytic
3
Platform Specific Results
4
Audience Consuming and Producing Content
5
Proposed Model
6
Proposed Model
7
Campaign Architecture
8
Proposed Model
9
Narrative
10
Scene From Big Impact Story
11
Personal Experience Narrative
12
Proposed Model
13
Platforms and Delivery
14
Proposed Model
15
16
Third Party Resources
Proposed Model
17
Media Awareness
18
This model is designed for social media campaigns for nonprofit organizations
of all sizes to better frame their narratives and deliver their stories to wider
publics.
By implementing this model, the aim is to increase online engagement, attract
potential donors and boost fundraising campaigns.
19
Conclusion
Storytelling and Analytics-
A multiplatform Analysis
of Social Media Outreach
Campaigns
Kimron Corion
@kimroncorion

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Be Good Be Social 2017 Presentation- A Multiplatform analysis of Social Media Outreach Campaigns.