This document summarizes an advertising agency that prides itself on focusing entirely on its clients' needs rather than self-promotion or awards. The agency has worked with many notable companies across various industries, producing successful marketing campaigns, websites, videos, and other materials. While the agency does excellent work, it chooses to remain relatively small and unknown to the public, prioritizing client results over growth or recognition.
With decades of combined experience, dozens of clients and a litany of projects, BDC Advertising’s design acumen is strong, established and fertile. Differentiating your message from the crowd so it rises above the noise and positions your organization properly and effectively is no easy matter. It’s truly a blend of words and music — in our case, verbiage and design.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
With decades of combined experience, dozens of clients and a litany of projects, BDC Advertising’s design acumen is strong, established and fertile. Differentiating your message from the crowd so it rises above the noise and positions your organization properly and effectively is no easy matter. It’s truly a blend of words and music — in our case, verbiage and design.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
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While it mAy seem hypOCritiC Al On the surfACe, We dOn’t prOmOte Ourselves in nArCissistiC fAshiOn. We’re A
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23. OREGON/WASHINGTON
And You Thought BUOY-10 SALMON
Be Seen Can’t See The Difference?
Kwikfish
Compiled from the Diaries and Logs of the Luhr Jensen Fishing Research Team. www.luhrjensen.com
On A Deeper, That’s Understandable;
® “Buoy 10” is the name used to describe the salmon of tidal flows on a given fishing day and the back- Deep Six and Double Deep Six Divers are the
fishery in the Columbia River estuary where often and-forth nature of salmon movements in the estuary most popular at Buoy 10. Both feature stainless steel
more than a million salmon stage before continuing assist in locating concentrations of salmon, the first hardware and a positive trip, while the Double-Deep
their spawning journeys to tributaries and hatcher- requirement of success. Six dives steeper and 20% deeper than the standard
You’re Not The
ies in Washington, Oregon and Idaho. From early The strong tidal flows of the estuary have led to the model. Because the Double-Deep Six dives steeper, it
August to early September, the fishery offers the most development of specialized tackle that maximize both will go deep without getting too far from your boat,
outstanding salmon fishing on the West Coast. the effectiveness of your efforts and the enjoyment of reducing the potential for tangles with other boats in
More Revealing
Specifically, Buoy 10 is the western most bound- the experience. crowded Buoy 10 conditions.
ary of the fishery, where anglers have the first shot Most divers will dive approximately one foot
Had No Room
at connecting with salmon that have passed through DIVERS DOMINATE for every two feet of line out. You can judge troll-
Consumer.
the Columbia River Control Zone (the area between ing depth by counting the number of “pulls” from
Diving planers like the Deep Six , Pink La-
Level.
Buoy 4 and Buoy 10). The control zone is the sepa- your reel. One pull of line (the distance from reel
dy and Dipsy Diver are more popular than lead
rating point between ocean and inland fisheries and is to the first rod guide) equals about two feet of line
weights for trolling at Buoy 10. Their advantage over
closed to salmon angling at all times. and yields roughly one foot of dive depth. The exact
traditional sinkers is that they trip upon the strike,
The Buoy 10 fishery includes much more than the dive depth will vary based on line diameter, trolling
which relieves the pressure associated with diving
For Improvement.
area adjacent to the buoy itself. Continuing east to an speed, diver size and whether or not dodgers or flash-
and allows you to fight your fish nearly weight-free.
imaginary line extending between Rocky Point on the ers are included in the rigging. Utilizing pulls allows
The flash given off by divers is also very attractive
Washington side of the river and Tongue Point on the duplication once productive depths are found.
to salmon, and their colors can influence success. As
Oregon side, there are more than 30 square miles of a general rule, silver salmon prefer red, and chinook
fish-holding water for anglers to target. DODGERS AND FLASHERS
prefer chartreuse and greens. Try different finishes to
find the preferred color on a given day. Dodgers and flashers can be used in conjunction
Diver sizes are determined by the target species and with all but the smallest divers. In addition to flash,
required diving depth. Generally again, silver salmon dodgers produce fish-attracting vibration while their
The science of uV is fascinating. We can’t see it but fish can. run shallower than larger chinook. For silvers, small
divers like a size “0” Deep Six or Double Deep Six is
side-to-side movement imparts an erratic, lifelike
action to trolled baits. Jensen Dodgers and Herring
all you need for fishing near the surface to depths of Dodgers are available in different sizes and finishes
20 feet. To go deeper, or to pull an attractor down with the size 020 (six inch) and 000 (eight inch) being
frankly, so did we. After literally millions of salmon we Salmon have demonstrated an uncontrollable emotional it’s like a beacon in the night calling them like a big family to will require a larger diver size. Each diver style incor-
porates features that enhance effectiveness.
the most popular.
The new Pink Lady is an easy-pulling diver that
were convinced that the Luhr-Jensen kwikfish® was as good attachment to our new UV Bright finishes. From deeper an all-you-can eat buffet. Add luhr Jensen’s J-Plug to
features a slip-trip release mechanism and stainless
steel hardware. When slack is allowed between rod
and diver, the Pink Lady will set, or reset itself to the
dive position. When tripped by a fish, the Pink Lady
as it gets. Decades of epic catches proved that trademark depths and greater distances, fish catch the the equation and the combination becomes undeniably can be reset from the boat. Those trolling spoons and
spinners that are not fouled when struck prefer this
Fish movements throughout the area are dependant feature.
SALMON BUNGEE
kwikfish® wiggle needed no improvement. luminescent shine of the ultraviolet colors effective. The erratic darting diving J-Plug
upon the tides. Incoming tides inundate the estuary
with cold ocean water and are accompanied by large
The Dipsy Diver is a directional diver, meaning it
will plane down and to the side at the same time, al-The SalmonBungee is a salmon-sized trolling
schools of baitfish and feeding salmon. As the tide lowing for rods to be close in the boat, yet lines spread
snubber designed to stretch up to three times its re-re
turns and begins to move out, much warmer Colum- to either side. The adjustable base plate on the Dipsy
then we began testing our new UV Bright and high-tail it directly to the scene. From action enhanced by luhr Jensen’s exclusive bia River water is drawn into the estuary from the
east. The warm water “pushes” baitfish and most
laxed length. The design allows salmon to achieve a
Diver controls direction and range of side movement.
firm hold of trolled baits and lures before the boat’s
It features stainless steel hardware and a positive trip
forward momentum pulls them away. To be success-
salmon back towards the ocean. An understanding that can be tripped from the boat for easy retrieval.
finishes. not only is the application of our
ful, you only need to leave your rod in the holder and
there, the erratic, wounded baitfish action of the Coyote uV Bright finish drives salmon to reckless OREGON/WASHINGTON
wait until Mr. Salmon pulls your rod tip down firmly
several times before setting the hook. A must with
Lower CoLumbia river spring CHinooK
braided lines, the Salmon Bungee turns short strikes
UV Bright finishes better, hoards of fish have shown their into solid hookups. Affix the Salmon Bungee directly
Spoon performs its seductive dance and closes the deal. abandon throwing caution to the currents and full mouth- to the diver, then continue with the rest of the leader.
Available in red, chartreuse and black, match the col-
Compiled from the Diaries and Logs of the Luhr-Jensen Fishing Research Team. www.luhrjensen.com
approval. it’s like ringing the dinner bell at a cowboy or of the Salmon Bungee to diver color.
experience the feeling for yourself. open assaults on these phenomenally productive plugs. so
generaL
After 2 ½ decades of closure, the Columbia River
tion and profile. While most rely on deciphering tide
charts for their trip you are far better served using
Though there are a dozen different methods that
catch lower-Columbia River Spring Chinook the two
convention. so just this once…the right thing was admitting was reopened for spring Chinook in 2001. There have
been some exceptional returns posted over the past
river level forecasts. You’ll easily find those forecasts
under “Fishing Data” at www.ifish.net. Check out
most popular are trolled herring rigs and Kwikfish
either plunked or trolled.
even though the uV’s not visible to our eyes…the results are. several years making the Columbia from Bonneville
Dam to Astoria one of the most popular spring fish-
“NOAA River Levels”. What you’re looking for is
the projected time when the river level is forecast to Herring
how wrong we were. eries in the region. It’s no wonder, Columbia Basin
spring Chinook are regarded as the finest eating salm-
drop. Ideally, you’ll want to be in the water and an-
chored about an hour before that drop begins. That
A typical herring rig includes a green label herring
hooked to a VMC 3/0 and 4/0 (3/0 is the bottom
Published as a serviceon the planet. Their high omega-rich fat content
on to the industry by Luhr Jensen, Inc.,
CoyotetM Spoon & FlaSher UV Bright FiniSheS gives them a buttery flavor that’s sought worldwide.
way you can fish through the entire tide. hook) mooching rig tied to a 6’ leader with a Luhr-
Jensen Swivel Chain tied mid-way up the leader to
Careful fisheries management has resulted in regu- wHere to go either a Luhr-Jensen Wire Trolling Spreader, or a slid-
kwikfish UV Bright finishes
® J-Plug uV BrighT Finishes
TM lation that only allows sport fishing seasons in March
and April. That means anglers need to optimize their
fishing efforts to take full advantage of the short win-
In large part selecting where to go is determined
through the season-setting process. If it’s closed
above I-5 or I-205, for example, then you’ll be limited
ing weight with an 18” to 20” dropper for the lead.
It’s a very simple rig but the key is in the leader and
dropper lengths. Many who know this fishery well
dow of opportunity. to the water below those points. carefully measure out the exact lengths to be sure
they’re “in the zone”.
Though the peak of the season generally occurs The good news is there is plenty of river available
around the middle of April, there is often good, and and dozens of outstanding areas to fish. To fish this rig, slowly drop your offering to the
sometimes very good fishing in March, particularly bottom while trolling. When you make contact, reel
Below Bonneville Dam for example, can be very
around the last week of the month. up a crank or two to make sure you’re just off the
good when the water conditions are right. Catch rates
bottom. From there you’ll want to check it frequent-
Tenacious, hard-fighting fish, lower-Columbia spring can be the highest on the entire river in this area. The
ly, every few minutes, to make sure you’re within a
Chinook average 12 to 18 pounds with occasionally trade-off is that the current is often very strong, at
foot or less of the bottom. That’s where the action is.
fish tipping the scales to 30 pounds. times the fish are deep necessitating lots of lead or
If you drop your rig too fast the herring may ride up
Luhr-Jensen Jumbo Jet Divers to get down to them
and get twisted on your main line.
and there can be hundreds of boats in the area. Un-
reguLations
fortunately, most years this area of the river is closed. An important tip is to change your herring fre-
Be particularly mindful of checking the regulations
quently throughout the day. Many guides will only
before setting out. While the Willamette River and It’s quite a change just a little ways downriver in
fish a bait for a half hour or so before changing. Keep-
many tributary fisheries enjoy 7-day-a-week seasons, the area of I-205 where boats troll against a relatively
ing fresh bait in front of the fish definitely helps to
the Columbia is often regulated on a days-per-week modest current.
swing the odds in your favor.
basis that only allows harvest on specified days. Ad- In the early part of the season the best fishing is
ditionally, the river is often separated into open and found from the Kalama, Washington area down-
closed sections, so review the regulations carefully. stream to Cathlamet, Washington. Here, boats an-
Oregon and Washington enjoy concurrent regula- chor or troll in 15’ to 30’ depths using a variety of
1600 1601 1602 1603 1604 tions so checking with either state’s fish and wildlife
department is fine. You’ll find the information you
tactics. Early in the season it’s generally herring for
Flo. Green/ Flo. Chartreuse/ Flo. Pink/ Flo. Red/ Flo. Blue/ need online at either (Oregon) http://www.dfw.state.
the trollers and Kwikfish for the boats at anchor or
fishing from the bank.
1600 1601 1602 1603 1604 Chartreuse UV Green UV Chartreuse UV Chartreuse UV Chartreuse UV or.us/ or (Washington) http://wdfw.wa.gov/ .
1600 1601 1602 1603 1604 By late March, the armada of boats and bank an-
Flo. Green/ Flo. Chartreuse/ Flo. Pink/ Flo. Red/ Flo. Blue/ Flo. Green/ Flo. Chartreuse/ Flo. Pink/ Flo. Red/ Flo. Blue/ water Conditions glers is spread from Cathlamet upriver to the speci-
fied deadline. Most are targeting water that’s 18’ to
Chartreuse UV Green UV Chartreuse UV Chartreuse UV Chartreuse UV Chartreuse UV Green UV Chartreuse UV Chartreuse UV Chartreuse UV
You’ll want to adjust your tactics to the water tem-
perature, general water conditions and tides. The
30’ deep. Some boats will tie off on wing dams, others
will anchor and still others will troll. There are a num-
Columbia River, from Bonneville Dam downstream
ber of very good areas to bank fish, including some KwiKfisH®
is affected by tide. It’s also profoundly affected by
of the open beaches on Sauvie Island and other open Fishing Luhr-Jensen’s renowned Kwikfish is the
flow, river level and clarity.
beaches downriver of Portland on both the Oregon other “go-to” strategy for success in catching Colum-
As a general rule, if the water temperature is below and Washington sides of the river. bia River Spring Chinook. Some will troll but most
55 degrees fishing bait, often herring, is the preferred will anchor on the outgoing tide in depths ranging
It’s easy to find the most productive areas. During
tactic. Temperatures over 60, then the tactic turns to from 18’ to 30’.
the season boats and bank anglers will be favoring
hardware, like spinners and spoons.
those spots that are consistent producers. The goal is to select an area that either funnels fish
The exception to this rule is the use of Kwikfish . to you or is a migration path for these salmon. Often
Know before going out that the Columbia River
Chinook salmon will readily bite Kwikfish in tem- times these areas will be along underwater plateaus or
has a deceptively strong current. If you’re in a boat,
peratures well below 55°, especially when they are channels that plunge into deeper water. The goal is to
on a dock or in an area that has any depth to it you
bait-wrapped with either a sardine, tuna belly, shad position your Kwikfish right on the lip of these areas
are well-advised to wear a PFD (personal floatation
or herring fillet/strip. before they break into deeper water or pronounced
device) for safety.
A popular Columbia River spring Chinook tech- pockets.
Free Tech Reports: luhrjensen.com Free Tech Reports: luhrjensen.com nique, anchoring, relies on timing your trip to the wHat to use Trollers and backtrollers will slowly make way
Free Tech Reports: luhrjensen.com tide, specifically, the outgoing tide. As water is pulled There’s a variety of techniques that work well in along similar areas keeping their presentation in close
out of the Columbia by the outgoing tide, the cur- this fishery. An important feature of these fish is they proximity to the bottom.
rent speed picks up and enables Kwikfish , spinners, tend to hug the bottom as they migrate upriver. That’s
spoons and even bait to work with their unique ac- why relatively short dropper lines for lead and for
divers are preferred.
Published as a service to the industry by Luhr-Jensen, Inc.,
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