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Bcsc Midlands
- 1. 1 BCSC Diploma in Shopping Centre Management – Course Update ` BCSC Midlands Conference 27 June 2012 23 July 2012 © CEM
- 2. BCSC Diploma in Shopping Centre Management – Course Update 2. 1. 3. New Course Course Academic Leader aspirations Offer 23 July 2012 © CEM
- 3. 1 BCSC Diploma in Shopping Centre Management – Course Update Course Leader David Hourihan MSc FRICS. 20 years property experience across the UK and Ireland. Retail Asset Management, Office Agency and Consultancy. MSc in Property Investment. Full profile available on 23 July 2012 © CEM
- 4. BCSC Diploma in Shopping Centre Management – Course Update 2. 1. 3. New Course Course Academic Leader aspirations Offer 23 July 2012 © CEM
- 5. 3 BCSC Diploma in Shopping Centre Management – Course Update 2. New Academic Offer The Diploma has now been semesterised. Two points of entry into the diploma every year. New broad range of innovative online learning activities including: discussion forums webinars podcasts quizzes case studies e-learning presentations 23 July 2012 © CEM
- 6. 4 BCSC Diploma in Shopping Centre Management – Course Update Year 1 Year 2 Pre 2011 Course Business Management Contract and Lease Skills Management Centre Management Shopping Centre Practice Marketing Shopping Centre Development and Public Investment and Valuation Controls Refurbishment and Retail Planning and Design Trends Managing People in Project Shopping Centres 23 July 2012 © CEM
- 7. 5 BCSC Diploma in Shopping Centre Management – Course Update Post 2011 Course Year Semester Module Management of retail centres A Marketing the shopping centre 1 Creating and refurbishing retail space B Valuation of the retail asset 23 July 2012 © CEM
- 8. 6 BCSC Diploma in Shopping Centre Management – Course Update Post 2011 Course Year Semester Module Management of retail centres A Marketing the shopping centre 1 Creating and refurbishing retail space B Valuation of the retail asset 23 July 2012 © CEM
- 9. 7 BCSC Diploma in Shopping Centre Management – Course Update Post 2011 Course Year Semester Module Managing people in shopping centres A Retailing 2 Contract and lease management B Project 23 July 2012 © CEM
- 10. BCSC Diploma in Shopping Centre Management – Course Update 2. 1. 3. New Course Course Academic Leader aspirations Offer 23 July 2012 © CEM
- 11. 8 BCSC Diploma in Shopping Centre Management – Course Update 3. Course aspirations 1. The Bridge Students from old course need 20 credit top up if they wish to continue onto a degree programme. Bridge has been accredited by BCSC and will run from 2013. The 20 credit top up will comprise of two 10 credit modules: Retailing in the January Semester and a reflective case study in the June Semester. 2. Development of the course Review and develop existing course content. Draw on real life case studies. Use ‘Captains of Industry’. CEM is currently seeking new powers to grant its own degree courses. 23 July 2012 © CEM
- 12. 9 BCSC Diploma in Shopping Centre Management – Course Update 3. Course aspirations 3. Increase student numbers on BCSC course We will look to broaden the appeal of the course within the UK and Ireland. Draw in more international students. 23 July 2012 © CEM
- 13. 10 And to Summarise... You should now have a better understanding of: How the course structure and the topics have changed. The future aspirations of the course. 23 July 2012 © CEM
- 14. 11 Questions & Answers 23 July 2012 © CEM
- 15. 12 Thank You! For Further information on the course please contact me: DDI +44(0)118 921 4789 d.hourihan@cem.ac.uk 23 July 2012 © CEM
Editor's Notes
- Hi and good afternoon Some time ago I was delighted when Natal contacted me and asked me to come and give a presentation to you on the course. Naturally, in preparing my presentation I was conscious of who my audience would be. Natal kindly sent me the attendees list and I was pleased to see that 10 out of the group of 20 are past students of the course. Interestingly, it also means there are another 10 who may not be overly familiar with the diploma. My name is David Hourihan and I am the Course Leader for the BCSC Diploma in Shopping Centre Management.Over the next 30 minutes I hope to give you a good insight into the changes and developments that have taken place in our running of the Diploma in recent years. I also know that there are a good few of you who are past students of the course and that you maybe interested in further study. I will therefore spend some time crystal ball gazing in regard to the course.Time allowing I will take questions at the end of my presentation.(CLICK)
- I thought I would divide my update on the diploma into three areas: (Click)These areas are: 1. Course Leader, 2. New Academic Offer and 3 Course Aspirations. (Click)I’d like to use the first heading to tell you a little bit about me.(Click)
- Some of you I know well (Gerry)You’ll see from this slide that I have been in the property industry for many years.I joined CEM full time approximately 12 months ago as Course Leader for the BCSC Diploma in Shopping Centre Management.I am also past student of the college having completed the MSc in Property Investment.So I am the poacher turned gamekeeper! This is something I have found very useful as I feel can relate to and sympathise with the student’s position.As you will probably guess possibly from my accent I hail from the Emerald Isle. I initially trained in Dublin to qualify as a chartered surveyor in 1994 and moved to London in 2002. Finally, my full profile is on LinkedIn. Do please connect with me if you use LinkedIn. (CLICK)
- OK, moving onto NAO(Click)
- The course has, since it’s inception in 1988, been subject to periodic reviews, which are essential for the course particularly as it operates in the retail sector, which is arguably the mostdynamic sector within the property industry. The latest review took place in 2010 where the course was extensively redesigned under a 5 year plan and the new version of the course began in 2011.The course has some unique features. You will appreciate that many of the students on this course work in very active retail environments, which have peak seasonal trading periods during the year. Uniquely, the Diploma has now been structured with semesters to support students during these busy times. I will explain the semesters in more detail in my following slides.There are also now two points of entry into the course every year. Traditionally we have had only one point of entry into the course in January of each year. However, in order to make the course as flexible as possible we have added a second point of entry in June. This year is our first year of introducing this second point of entry and we have had 2 additional students join us in June with another 2 being accepted to start in January 2013. I would hope to see this number increase in future as more people become aware of the second point of entry.In addition to the extensive study material provided in hardcopy folders the course now provides a broad range of innovative online learning activities including: (CLICK)1.Discussion forums to encourage greater interaction and sharing of knowledge between the students.2. Webinars which have incorporated guest speakers and are recorded so that students can revisit them.3. Podcasts 4. Quizzes5. Case studies 6. E-learning presentations – These are video recorded activities. These new online learning activities have been very well received by our students andOur tutors have seen an increase in the standard of material submitted by our students as a result.I’d like to take this moment to show you an example of a presentation on our VLE.This example is taken from the ‘Managing People in Shopping Centres’ module in year 2 of the course. Here we interviewed Gerry McManus and asked him to share his thoughts and experience on motivation, leadership and decision making/problem solving. This activity is studied by students in conjunction with the topic papers we supply in this module. Lets quickly look at the motivation element of the interview.(Click)
- I mentioned in a previous slide that we have now semesterised the course. I’d now like to explain what this means.Before the new roll out of the course in 2011 the course was structured as follows:(CICK) (CLICK)Each year there were five modules which ran consecutively after each other.Under the latest course review essentially all the modules were subject to modification and re-writing to take account of the BCSC’s and our student’s recommendations where possible. The main changes can be summarised as follows: (CLICK)
- Here we see the course structure for the first year. Overall we have increased the number of credits for the course from 100 in the old course to 120 credits in the new course so that the course is now equivalent to the first year of a full time BSc degree.To achieve the extra credits we increased the study hours by extending the length of each academic year from 34 weeks to 40 weeks. The course now starts mid January (instead of 1st February) and finishes at the end of October (instead of the beginning of October). There are now two clear semesters (CLICK) (A and B). Each of which are 20 weeks long. Exams are held at the end of each semester instead of having them all at the end of October in the old course.There are now four modules (CLICK) in each year instead of five.The first module (CLICK) ‘Management of retail centres’ is now 20 credits in size and has been developed by combining the ‘business management skills’ and ‘centre management practice’ modules from the old course. This change brings together a number of important aspects of centre and operations management and covers the basic skills required in these complementary roles.(CLICK)
- Moving onto the next module. The ‘shopping centre marketing’ module in the old course has been retitled as (CLICK) ‘Marketing the shopping centre’ under the new course and it’s focus has changed to include references to the use of new technology in marketing.(CLICK) The ‘creating and refurbishing retail space’ module is new and is an amalgamation of the ‘planning and design’ and ‘development and public controls’ modules. This is a logical merger of these modules as it examines all aspects from the town and country planning issues to the physical design and layout of the shopping centre.(CLICK)The ‘investment and valuation’ module under the old course has been renamed the ‘valuation of the retail asset’ module under the new course. This revised module covers the methods of valuation in greater depth and looks at the effect voids, footfall, tenant mix etc has on the value of shopping centres.Moving onto year 2 of the diploma (CLICK)
- (CLICK) The ‘managing people in shopping centres’ module has been increased in scope from 10 to 20 credits and now includes security law, employment law and health and safety law.(CLICK) The ‘Retailing’ module is a completely new module in which we look at the needs of retailers within shopping centres.So as you can see there has been a lot of change as a result of the last periodic review.(CLICK) The topic papers in the ‘Contract and lease management’ module remains largely unchanged although as with all the other modules it now has a full complement of online learning activities as previously outlined.(CLICK) Finally, we have the ‘project’ module, which has become a 20 credits module. Here students will be required to submit a 5-6,000 words project instead of a 2,500-3,000 words project and they will now be required to submit a 1,000 words proposal report mid-way through the semester.(CLICK for next page)
- OK, so to quickly recap. (Click) so far we have looked at who I am and how the diploma has changed in recent times. (Click) I’d like to now look at our aspirations for the diploma.
- There are three areas I’d like to discuss in regards to our aspirations:1. The BridgeNew BCSC diploma course which was introduced in January 2011 is now 120 credits.Old BCSC diploma course:- 100 credits.The bridge will be first offered to alumni in January next year.2. Development of the courseAs previously mentioned the retail sector is particularly dynamic and it is essential for us to evolve with it.Recent examples have included us holding webinars for our students on the Mary Portas Report and also Service Charge Analysis. Further webinars will be held on Turnover rents, Forfeiture, security etc. And we are very keen to use real life case studies to help contextualise the material that the students are learning.We have recently also started video interviews usingkey industry figures. Topics we will be looking at in video interviews over the coming months include Multi-channelling and social media.Finally, the college has applied for new powers in which they will be able to grant their own degrees. We should know whether this application is successful at the end of this year. This will then allow us to consider how to develop the course further.(Click for next page)
- 3. Increase student numbers on the BCSC DiplomaWe would like to have students who manage airports and train stations. Not just shopping centres, but also retail and leisure parks.Interestingly, in 2011 we received expressions of interest in the course from prospective students in various countries around the world including theNetherlands, Lithuania, Hong Kong, Brazil, Africa and India.How we capture more international students will be a challenge because of language barriers and time zone issues.The course is based on English legislation and practice with regard to law and town planning. This may need to change to reflect international legislation.Another consideration here is that shopping centre managers in most other parts of the world often have different roles in dealing with such matters as leasing of space, but would not be so much involved in matters such as planning or marketing in comparison to their UK and Irish counterparts. So you can see that there will be challenges ahead in trying to increase student numbers. We will naturally consider these matters carefully and in close consultation with the BCSC.(CLICK for next page)
- I am conscious of my time and would like to summarise the points raised today:Hopefully you will now have a better understanding of the content of the Diploma.I have also looked at the exciting changes in learning within the course that have taken place since 2011.And finally I have looked at our aspirations we have for the Diploma. (CLICK for next page)
- Thank you for your time today and for listening to my presentation.Are there any questions regarding my presentation today?(Check mobile phone for texted questions)(CLICK for next page)
- Hopefully my presentation will encourage everyone here today to either sign up or comeback to the college for further studies. Eitherway, I have the press gang outside!If you would like any further information or wish to contact me after today then please either contact me by telephone or by e-mail.Thank you!