Shapes is a fitness company founded in 1995 by Mr. Nadeem Ahmad with headquarters in Gulberg and branches in several Pakistani cities. It has over 400 employees across departments like marketing, HR, finance, and operations. Shapes offers high-class facilities like executive and regular gyms for men and women, aerobics halls, swimming pools, sports courts, and a spa. For communication, it uses forms, emails, meetings, letters, memos, advertisements, and visiting cards both internally and externally. The document discusses Shapes' communication channels, barriers, and the importance of the 7 C's in business communication.