Baby Boomer Media
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Baby Boomers, those born between 1946 and 1964, represent a large demographic cohort that has significant purchasing power. As Baby Boomers age, media companies are increasingly targeting this audience with content focused on health, finance, travel and lifestyle topics more relevant for older adults. Providing concise yet informative content that meets the interests of aging Baby Boomers could be an important opportunity for media businesses to engage this large consumer group.
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