4. iPlayer considered dangerous Source: iMP ~Traffic reporting database Average number of downloads and requests Full Trial Launch (1 st Nov)
5. iPlayer - why? Base size = 2,240 Introduction to new BBC titles Why people choose to use iMP ? Source: iMP Quantitative research, GfK (Feb 2006)
6. iPlayer - what? Top 5 titles represent ¼ of all viewing. However, 85% of titles are downloaded and requested to view. number of requested views Source: iMP ~Traffic reporting database