The document discusses the BBC Memoryshare project which aims to create an open digital media service for sharing personal memories and stories. It provides examples of brief recollections from individuals, including being transported by army bus during wartime and a childhood memory of painting a football number on a homemade shirt. The goal of the BBC project is to analyze, aggregate, and augment shared memories to build a sense of community and brand identity while lowering barriers to participation.

1. Simon Delafond BBC Memoryshare: Past, Present and Future

2. “ We want to create the most valued, open, digital media services in the world. ” Erik Huggers Director, BBC FM&T

3. BBC Memoryshare

4. Memoryshare service

5. Memoryshare service

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7. Memoryshare service

10. “ We were loaded into army buses, taken to a US airfield outside Paris and put onto a troop-carrier plane with no proper seats but benches down each side and a parachute each which made a handy footrest.”

11. “ There is now a company running flights to London …. We just rang and managed to make reservations for tomorrow afternoon …. .”

13. “ My mum and dad could not afford a Liverpool Football Shirt when i was 8 or 9. They gave me a plain red tee-shirt. I was so disappointed that I got up at 2am and painted the number 9 on the back with white gloss paint.”

14. Sense of community Brand identity Barriers to entry

15. BBC Centuryshare Analyse Aggregate Augment

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17. Aggregate

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20. Augment