Brian Batcheldor has over 20 years of experience in research and development for sports nutrition companies. He has held roles such as Managing Director for Prometheus Nutrition where he developed new nutrition products and consulted for VPX in America. Prior to this, he was Head of Research & Development at C.N.P. Ltd where he led new product development and custom projects for international sports teams. He also has consulting experience with Biotest LLC and Vital Pharmaceuticals in the USA. Batcheldor holds qualifications in zoology and strength coaching and has 17 years experience coaching the British National Power Lifting Team.