In Portugal, there are 1,300 fitness clubs with a total membership of 648,000 people, which represents 6.24% of Portugal's total population and 7.31% of those over 15 years old. On average, each club has 498 members. Many clubs are small, with 16.7% having under 200 square meters of space and 43.8% between 200-500 square meters. The average monthly membership fee is 36.70 euros, generating a total market revenue of 289 million euros annually. Most clubs are independently owned, though the largest chains, Vivafit, Holmes Place, and Solinca, operate a total of 104 clubs with over 30% of total members between them. The fitness club

1. A total of 648,000 people are members at one of the 1,300 fitness clubs in Portugal,
which is synonymous with 6.24% of the total population and 7.31% of the population of at
least 15 years.
The average number of members per club was estimated at 498 at the end of 2014. This
relatively low number is explained by the fact that Portugal has a relatively large number
of small clubs, with 16.7% having a total space below 200 m² and 43.8% being between
200 and 500 m².
With an average monthly gross membership fee of EUR 36.70, Portugal ranks relatively
low in comparison to the other European markets. The market volume in terms of gross
membership revenues is estimated at EUR 289 million.
With regards to the organizational structure, 20.8% of the clubs are part of a chain and
only 5.2% operate within a franchise concept. The leading players in the Portuguese
market are Vivafit with 34 clubs, Holmes Place with 19 sites and Solinca with 12. The leading
companies combine for 104 clubs in total or 8% of the overall facilities but above 30% in
members’ market share.
The overall number of employees in Portugal is estimated at 8,400 employees in the
industry, based on an average of 6.5 employees per club in the survey sample.
Regarding future growth expectations, the Portuguese companies are fairly optimistic.
Thus, 64.3% expect their revenues to increase by at least 2.5% in 2015. For the year 2014,
only 39.7% of the Portuguese companies reported such an increase.
Barometer
Portuguese Fitness Market
Portugal
Health and fitness market

2. Barometer
Portuguese Fitness Market
HIGHLIGHTS
Largest study to date in fitness:
477 facilities shared data from their clubs.
19% growth in members in 2014. Nr of members has grown from 236,811
in 2013 to 280,866 in 2014; 187,000 people joined and 149,000 left.
60% of clubs have less than 500 square meters;
80% have revenues below 25,000 euros.
40% of clubs reported increased revenues and
32%maintained;72%ofthemarketisnotindecline!
The large operators account for 11% of total facilities.
Attrition grew 16% in 2014, reaching 58%.
64% of clubs with at least 1,000 square meters are growing in revenues.
Clubs below 1,000 sq m are much more in economic and financial pressure.
ALL operators with two or more clubs, without exception,
reported revenue growth or maintenance of performance;
Not a single multi operator reported decline in revenues.
Average membership price is 36.70 euros.
In 2013 was 35.68 euros.
Personal Training service: 70% of the clubs mentioned that
do not offer or representing less than 2% of total incomes.