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The document discusses marketing strategies for expanding the Barnets Bog app and book to the German market. It recommends print advertisements in parenting magazines and flyers at hospitals and doctors' offices. Online, it suggests targeting parenting forums and social media like Facebook and Instagram. It also proposes expanding the target audience of the app and book to all new parents while emphasizing support for preterm babies. General strategies include emotional messaging, differentiating the free app, improving the user interface, and offering customizable merchandise.
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Barnets bog - Ideas
- 1. Barnets bog - Ideas Leonie Lallemand
- 2. Marketing for the German market Advertisement ▪ Print: ▪ Magazines (e.g. „Eltern“ is very popular amongst parents-to-be) ▪ Posters, Flyers, Info material: ▪ Hospitals ▪ Paediatrician ▪ Gynaecologist ▪ Antenatal classes Since the Danish and German culture is so much alike, I would expect most of what works in Denmark to work in Germany as well.
- 3. Marketing for the German market ▪ Online: ▪ Forums for parents-to-be and parents of preterm children ▪ Online shops for baby food and equipment ▪ Social media: ▪ Facebook page ▪ Instagram Twitter is rarely used in Germany and not worth the effort in my opinion.
- 4. Expanding the target audience The app as well as the book could be useful for all parents of newborn babies. ▪ Communicate the app as a diary for new parents with the emphasis on preterm born babies. ▪ Guides, tips and information for both but especially for preterm children (divided by category)
- 5. General strategy ▪ Emotional communication (e.g. address audience with „Du“) ▪ Differentiation strategy (because the app is free) ▪ Modern Design (e.g. Google‘s Material Design) will make the app more desirable, trustworthy and professional ▪ Interface more user-friendly (e.g. allow „back“ button to close app) ▪ Expand sharing option to community in forum style (ability to advertise) ▪ Customisable merchandise (e.g. cups, t-shirts, pillows with photos) This would greatly distinguish Barnets Bog from its competition.