The document analyzes an advertisement for Barclaycard that features a man riding a rollercoaster to work but stopping halfway to purchase lunch using his Barclaycard. The ad uses rollercoaster and elevator sound effects along with the song "More Than I Am" playing when he swipes his card. Very little text is displayed besides showing the Barclaycard product. The target audience appears to be professionals and businessmen rather than younger people, with the message being that a Barclaycard can make your life quicker and smoother by helping you move around faster for purchases.

1. Name: Will Matthews
BTEC Creative Media Production
Advert Analysis
Name of Product: Barclaycard.
Advert Details (what happens?):
Music & Sound Effects:
Text:
Group Roles:
Audience:
Message:
In the Barclaycard advert it is about a man getting to work on a rollercoaster but halfway
through the journey he stops to buy something from the shop and he scans the card to buy
his lunch.
At the start of the advert there are the ‘elevator’ and rollercoaster sounds and then towards
the middle of the avert the music comes in ‘more than I am feeling’ also in the sounds
when he swipes the card it makes a beeping noise.
I the advert there is little text there is only the part when they show what the card looks
like and they show you the product that they are showing.
The audience for the Barclaycard advert are professionals and also business men they will
not be looking for younger people to use it, but they will try and get younger adults.
The message of this source is that with using Barclaycard your life will be a lot quicker
and smoother and will help you move around faster.