I created eight original styles using design software and transferred them to folders in WebPDM, a database used by product managers to share style information with vendors. The document also provides details on Bar III, a private label brand sold at Macy's that targets working women ages 21-45 with classic and trendy clothing, and is found in their 850 US stores.

2.  I created eight original styles using software programs, Adobe Illustrator,
Photoshop and WebPDM. Throughout my specialization classes I was
taught how to use WebPDM and transfer my eight styles into WebPDM
folders. WebPDM is a database that product development managers use
to hold styles information that is communicated with vendors. For instance
some of the folders consist of, ticket and label guide, measurement
specification worksheet, color palette, apparel folder summary, and
construction details.

3.  Target Customer:
 Ages: 21-45
 They wear a lot of classic pieces mixed with
current trends
 Working women, independent, educated
 Lives in urban cities
 Middle Level Income $70,000

4.  Bar III is one of Macy’s many private label brands. The brand
sells a lot of classic pieces for women in the work field. Bar
III sells elegant and contemporary clothing. They like to mix
their classic pieces with trendy tops, skirts, or dresses. Bar
III sells men’s and women’s clothing. They sell a wide variety
of clothes for example, coats, blazers, jackets, pants, skirts,
dresses, blouses, shoes, and accessories.
 Bar III is found only in Macy’s department stores.
 Number of department stores in the United States: 850
Top Competitors:
 J.Crew
 Ann Taylor
 White House Black Market