2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Backpain 자료 분석 보고
1. 2011학년도 2학기 의학 통계학 팀 프로젝트
20106127 박무승 20106143 이성주
20106129 송주연 20106153 이지현
December 10, 2011 의학통계학 팀 프로젝트 1
2. 추간판 탈출증
Backpain 통계 자료 개요
환자 대조군 연구(Case-Control Study)
Backpain 소스 코드 주석 및 그 의미
그래프 해석 및 분석
December 10, 2011 의학통계학 팀 프로젝트 2
3. 추간판
척추의 추골 사이 위치
구부리는 것을 가능하게 함
척추원반 or 척추 디스크
추간판 탈출증
디스크 질긴 바깥쪽 껍질에 해
당하는 섬유가 찢어지거나 약
해져서 디스크 내용물이 밖으
로 흘러나오는 경우
대개 중년의 성인들에게서 발생
December 10, 2011 의학통계학 팀 프로젝트 3
4. 증상
흘러나온 디스크가 척추관내
척추신경 압박
다양한 신경 관련 증상 유발
통증, 감각저하, 근육 약화 등
심한 경우 방광이나 내장을 조
절하는 신경을 압박하여 소변
실금이나 내장조절기능에 장애
가 생기기도 함
December 10, 2011 의학통계학 팀 프로젝트 4
5. 디스크 노화
유전적 인자
개인적 위험인자
운전자, 컴퓨터 프로그래머 등 오랫동안
앉아서 일하는 직업군이 추간판 탈출증에
노출될 확률이 높다.
December 10, 2011 의학통계학 팀 프로젝트 5
6. 열악한 도로 환경
울퉁불퉁한 도로 과속방지턱
열악한 업무 환경
장시간 운전으로 인한 피로와 스트레스, 교통체증, 짧
은 배차간격으로 인한 휴식 부족 등
앉아서 일함
서있을 때보다 앉아있을 때 2~3배 하중이 척추에 가
해짐. 육체적 움직임이 적은 좁은 운전석에 장시간 앉
음으로 인한 균형 붕괴
7. Driving and Back Pain Data
차를 운전하는 것과 급성 추간판 탈출증(Acute
Herniated Lumbar Intervertebral Discs, AHLID)으
로 인한 요통 발생 사이의 관계
환자 대조군 연구(Case-Control Study)
Case Group : AHLID 판정
Control Group : 척추와 관련 이상 없음
최종 여성 89쌍, 남성 128쌍 → 전체 217쌍 모집
December 10, 2011 의학통계학 팀 프로젝트 7
8. 통계에 사용된 변수 : 434명 & 4가지 요인
ID : 매칭된 짝의 번호
Status : Case or Control을 구분
Driver : 운전하는가의 여부를 구분
Suburban : 교외에 거주하는가의 여부를 구분
실험 대상 추출 과정 중에 교외 거주 여부 요인을 추
가로 알아냄으로써, Suburban 여부까지
Backpain과 관련있는지 조사하게 됨.
December 10, 2011 의학통계학 팀 프로젝트 8
9. ID : 총 217쌍 조사 → 217번까지 존재
Status, Driver, Suburban : Yes or No 형태 → 2가지 답변 존재
ID(Pair Number) = Case 1명 + Control 1명 (Status에 기준한 구성)
December 10, 2011 의학통계학 팀 프로젝트 9
10. 정의
연구하고자 하는 질병이 있는 집단(CASE)와
없는 집단(CONTROL)을 선정하여 질병의
발생과 관련되어 있으리라 생각하는 잠정적 위
험요인에 대한 두 집단의 과거 노출률을 비교
하는 방법
11. DESIGN
CASE CONTROL
위험인자 위험인자 위험인자 위험인자
노출 비 노출 노출 비 노출
12. CASE 와 CONTROL을 위험인자 노출 여부에 따
라 각각 두 그룹으로 나눈 후 비율을 구하고 분석
왼쪽 그림에서 빨간색
선으로 표시된 너비의
차이가 위험인자에 대한
노출률의 차이이다.
13. 장점
시간과 비용 절약
비교적 드문 질병을 연구하기에 적합
한 질병에 관계되는 여러 위험요인을 동시에
조사하는 것이 가능
15. 전체적인 자료 탐색 – xtabs, ftable, addmargins
하나의 제 3요인을 바탕으로 제 1요인과 제 2요인을 서로 구분하여 2차원 table로 구성.
이 경우 Suburban의 factor 개수에 따라 표를 나눔
Flat Table. 3차원으로 나타날 수 있는 표를 평면적인 형태로 나타내는 것
2차원 table에 맨 끝하나씩 행렬을 추가하여 각 행과 열에 대한 부분합과 전체 합을 구한 것
December 10, 2011 의학통계학 팀 프로젝트 15
16. Driver 여부에 따른 발병률 차이
Xtabs : 자료를 2*2 table로 나타내는 것
가로축 Status 제 1요인, 세로축 Driver 제 2요인
Prop.table : 제 2요인에 근거, ( ) Driver
Yes와 No 따로 각각 Case와 Control의 비율 나타내
는 것.
E.g. Driver No & Case Group 0.372 + Driver
No & Control Group 0.628 = Driver No 1
: 소수점 아래 셋째 자리
December 10, 2011 의학통계학 팀 프로젝트 16
17. Driver 여부에 따른 발병률 차이
앞의 xtabs table에 대한 chisq.test
: 모든 표의 요인
이 이분법이므로 어느 하나의 수가 정해지면 나머
지 모든 표의 빈칸 요소가 저절로 결정된다.
: 자료가 유의하다는 결론
December 10, 2011 의학통계학 팀 프로젝트 17
19. Conditional Logit 모델 적합
Driver & Suburban 설명변수를 이용하여 분석
모든 환자를 똑같이 취급할 수 없음
하나의 대표 값으로 나타내면 전체적인 Case 환자 분석 용이
December 10, 2011 의학통계학 팀 프로젝트 19
20. Conditional Logit 모델 적합
backpain_glm<-clogit(I(status == "case") ~ driver + suburban +
strata(ID), data = backpain)
, Driver과 Suburban 변수로 근거하여
분석
전체적인 윤곽 분석 (Summary 이용)
December 10, 2011 의학통계학 팀 프로젝트 20
21. Conditional Logit 모델 적합
backpain_glm<-clogit(I(status == "case") ~ driver + suburban +
strata(ID), data = backpain)
, Driver과 Suburban 변수로 근거하여
분석
전체적인 윤곽 분석 (Summary 이용)
December 10, 2011 의학통계학 팀 프로젝트 21
22. Conditional Logit 모델 적합
: 해당 조건에 속하는 도수의 크기를 직사각형 전체
넓이 중 일부에 나타냄으로써 크기를 비교할 수 있도록 한 Plot
December 10, 2011 의학통계학 팀 프로젝트 22
23. a & b 높이 : driver가 아니면서 backpain일 비율 &
driver가 아니면서 backpain이 아닐 비율
→
c & d 높이 : driver이면서 backpain일 비율 &
driver이면서 backpain이 아닐 비율
→
24. 오른쪽 위치한 mosaicplot (c,d) 너비
> 왼쪽 위치한 mosaicplot (a,b) 너비
→
( 운전을 하는 사람의 수 : 64+63=127,
운전을 하지 않는 사람의 수 : 26+47=73 )
25. Driver No & Backpain Yes : 0.372
< Driver No & Backpain No : 0.628
운전을 하지 않을 경우 backpain이 발생하지 않을 확률이 발생할
확률보다 높음
Driver Yes & Backpain Yes : 0.532
> Driver Yes & Backpain No : 0.468
운전을 할 경우 backpain이 발생할 확률이 그렇지 않을 확률보다 높음
26. Driver가 아니면서 backpain일 경우에 해당하는
mosaicplot(a)의 높이와 Driver이면서 backpain일 경우에
해당하는 mosaicplot(c)의 높이의 차이
: 0.532 - 0.372 =
27. 오른쪽 위치한 mosaicplot (c,d) 너비
> 왼쪽 위치한 mosaicplot (a,b) 너비
→
( 운전을 하는 사람의 수 : 64+63=127,
운전을 하지 않는 사람의 수 : 26+47=73 )
28. a & b 높이 : suburban이 아니면서 backpain일 비율 &
suburban이 아니면서 backpain이 아닐 비율
→
c & d 높이 : suburban이면서 backpain일 비율 &
suburban이면서 backpain이 아닐 비율
→
29. 오른쪽에 위치한 mosaicplot들(c,d)의 너비와 왼쪽에 위치
한
mosaicplot들(a,b)의 너비의 길이가 크게 차이가 나지 않음
→
(교외에 거주하는 사람의 수 : 127+107=234, 교
외에 거주하지 않는 사람의 수 : 90+110=200 )
30. 전에 살펴본 driver-backpain mosaicplot과 달리 a,b의
높이 차와 c,d의 높이 차가 크게 두드러지지 않는다.
Suburban이 아니면서 backpain일 경우에 해당하는
mosaicplot(a)의 높이와 suburban이면서 backpain일 경우에
해당하는 mosaicplot(c)의 높이의 차이
: 0.543 - 0.450 =