SlideShare a Scribd company logo
电子商务公司的用户体验 李树斌  July 2011
[object Object],[object Object],一句废话
  可信度   商品分类 / 展示 购买流程便捷    ,[object Object],[object Object],[object Object],[object Object],  价格  丰富度 产品质量    包装   赠品 速度 态度  ,[object Object],[object Object],用户体验要素
电子商务盈利模型 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Highlight 绝大部分提高用户体验的工作都会在短期内大幅增加固定成本 绝大部分提高用户体验的工作需要一个比较长的时间才能展现出效果 如果你想到一个方式提高用户体验,在力所能及的情况下尽快开展,否则你的竞争对手做了,你的选择只能是被迫跟进。 客户体验是关怀,不是刺激

More Related Content

Recently uploaded

一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证
一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证
一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证
h1j4hsrmr
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理
3zoh0uxr
 
一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理
一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理
一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理
3zoh0uxr
 
中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單
中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單
中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單
中 央社
 
一比一原版(UD毕业证书)特拉华大学毕业证成绩单
一比一原版(UD毕业证书)特拉华大学毕业证成绩单一比一原版(UD毕业证书)特拉华大学毕业证成绩单
一比一原版(UD毕业证书)特拉华大学毕业证成绩单
xqaiezb4g
 
An example of fishbone diagram (traditional chinese version)
An example of fishbone diagram (traditional chinese version)An example of fishbone diagram (traditional chinese version)
An example of fishbone diagram (traditional chinese version)
EricCheng825418
 

Recently uploaded (6)

一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证
一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证
一比一原版(UC Merced毕业证书)加州大学美熹德分校毕业证
 
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理
一比一原版(UoN毕业证书)纽卡斯尔大学毕业证成绩单如何办理
 
一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理
一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理
一比一原版(UNSW毕业证书)新南威尔士大学毕业证成绩单如何办理
 
中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單
中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單
中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單中止「海峽兩岸經濟合作框架協議」關稅減讓產品(第二批)清單
 
一比一原版(UD毕业证书)特拉华大学毕业证成绩单
一比一原版(UD毕业证书)特拉华大学毕业证成绩单一比一原版(UD毕业证书)特拉华大学毕业证成绩单
一比一原版(UD毕业证书)特拉华大学毕业证成绩单
 
An example of fishbone diagram (traditional chinese version)
An example of fishbone diagram (traditional chinese version)An example of fishbone diagram (traditional chinese version)
An example of fishbone diagram (traditional chinese version)
 

Featured

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
Christy Abraham Joy
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
Vit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
MindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
GetSmarter
 

Featured (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

B2C电子商务的用户体验