This document discusses three B2B lead generation case studies: 1. Acelot Innovation helped B2B companies in India generate 40 leads per month through LinkedIn and Facebook ads with a budget of 100,000 INR. 2. Landmark Athletics, a fitness company in Canada, generated 120 leads per month through Google and Facebook campaigns with a budget of 4,500 USD per day. 3. Beltecno India, a stainless steel manufacturer, initially generated 50 leads per month through Google and Facebook campaigns in India, UK, and USA, which was increased to 200 leads after optimizing campaigns and increasing daily ad spend to 120,000 INR.

1. B2B Lead Generation Case Study

2. — Acelot
— Landmark Atheletics
— BEL Technoglobal
Agenda

3. Acelot
Acelot Innovation Private Limited help B2B companies grow faster, smarter and
stronger by solving business problems and finding new opportunities of growth.
We advise management teams in making smart business decisions through deep
market intelligence, thorough analysis, and sound insight. We also advise small B2B
firms and startups on how to sell their products by using a structured process and
creating a robust Go-to-Market Strategy.

4. Case overview
Services- B2B lead Generation
Platform- LinkedIn Facebook
Location- Delhi/NCR, Mumbai, Bangalore ,Kolkata, Chandigarh , Chennai, Hyderabad , Pune
Budget- 100000 INR Per Month (Ad Spent)
Leads Volume- Generated 40 leads per month (Per Ticket Size- 1Lakh)
What we have done –
LinkedIn lead generation Ads, Facebook lead generation Ads
Target different types of targeting as per jobs title, school member, company size & groups

5. Landmark Athletics
A growing, trend-setting, 10 year old company based out of Mississauga, Canada. Offering a
one-stop-shop in design and product/material supply to our clients. We consult, design, and
build out fitness facilities of any size.
Whether a customized home gym, a large scale health club or university strength facility. Using
latest technology and our expertise in design, and knowledge of the fitness business; we help
entrepreneurs achieve their goals in setting up a profitable gym/studio of their own. Landmark
Athletics is set up as both a B to B and a B to C sales company. We work as a team and are
unique in our agility and how we react to industry changes, customer’s feedback, and input, to
change and evolve and stay ahead of the curve.

6. Case overview
Services- B2B lead Generation
Platform- Google & Facebook
Location- Canada
Budget- 4500 USD Per Day (Ad Spent)
Leads Volume- Generated 120 leads per month
What we have done –
Tightly themed campaign created , Run search campaign for lead generation on Google. Run
display, remarketing & lead generation on Facebook .

7. Beltecno India
BELTECNO is a Stainless Steel processor and building equipment manufacturer. On the
manufacturing side, we create equipment necessary for residential and business complexes,
factories and plants such as Stainless Steel Panel Tanks, Hot Water Storage Tanks, Oil Tanks,
Heat Exchangers and many others and so far we have provided services for a large number or
clients.
Stainless Steel is resistant to rust and is hygienic making it the best material for water storage.
As it weighs about one-thirtieth of the concrete distribution site, it is a great advantage when
installing a water reservoir on soft ground. Also, because it is resistant to rust, it is less prone
to damage over time, leading to lower running costs

8. Case overview
Services- B2B lead Generation
Platform- Google & Facebook
Location- UK, USA, India
Budget- 120000 INR Per Day (Ad Spent)
Leads Volume- Generated 50 leads per month initially, which was increased upto 200 after 6
month . Per ticket size is 2 lakh .
What we have done –
Different location based campaign
Run search & re-marketing campaign on Google
A/B testing with ad copies .
Increase the bids for best converted cities
Negative keyword updation to reduce irrelevant clicks & cost per conversion

9. Thank You
http://whisskers.com
Gurgaon: 3rd Floor, Tower B, Unitech Cyber Park, Sector 39,
Gurugram -122003
Noida: NASSCOM Warehouse, Sector 126, Noida, UP – 201303,
India
Sunny Gaurav
sunny@whisskers.com
+91 9871506697