Studio sull’andamento dell’economia e del commercio, nel territorio della Com...Moreno Toigo
Analisi socio demografica, analisi economica e commerciale, analisi del turismo e del sistema ricettivo, impatto dell’Outlet e degli altri “Centri attrattori” del territorio (Circuito del Mugello, Lago di Bilancino). Presentazione del 2010.
Studio sull’andamento dell’economia e del commercio, nel territorio della Com...Moreno Toigo
Analisi socio demografica, analisi economica e commerciale, analisi del turismo e del sistema ricettivo, impatto dell’Outlet e degli altri “Centri attrattori” del territorio (Circuito del Mugello, Lago di Bilancino). Presentazione del 2010.
Foster Dialog is a social business objective that involves starting conversations and allowing them to spread organically. Key performance indicators to measure this include word of mouth activity, engagement with individuals to determine response to ideas, and responding to individuals to demonstrate willingness to interact. Leading vendors that can help measure this include Radian6, Lithium, and Cymfony.
This document discusses achieving real-time relevance in digital marketing. It explains that relevance means understanding customer behavior across channels to take action in real-time. There are four key steps: 1) measure behavior across all channels, 2) analyze the data to understand customer behavior, 3) segment customers based on shared behaviors, and 4) test and target content to segments. Real-time relevance requires continuous optimization based on data to improve the customer experience.
The God Gangster is a multimedia science fiction novel set in the year 2084 that addresses themes around the origin of life, artificial intelligence, and the potential for a third world war. The story is set in a future where two mega-corporations, American company Artemis and Chinese company Baduk, have become dominant global powers controlling much of the solar system's resources. They are locked in an interplanetary trade war. The main characters include Professor Marco Russo who fights against the exploitation of humans, and the three corporate dictators leading the US, China, and Russia as they vie for control of the Earth and beyond. The novel explores perspectives on faith, science, and the possibility of a creator through its narrative
Digital transformation war: retailer tradizionali vs giganti dell'e-commerce ...Alessandro Sisti
Sebbene l’e-commerce rappresenti oggi solo il 7% delle vendite complessive del commercio al dettaglio globale, le aziende tradizionali del retail subiscono l’aggressione dei giganti dell’e-commerce. Walmart, Tesco, Carrefour, Esselunga,
che per anni hanno avuto il monopolio sul cliente finale grazie ad una capillare rete vendita di migliaia di negozi, sono sfidati apertamente dai giganti dell’e-commerce (Amazon, Ebay, Alibaba) con big data, algoritmi e droni, alla conquista definitiva del cliente omnicanale. Sopravvive chi rimane in piedi per ultimo.
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...Alessandro Sisti
Sebbene l’e-commerce rappresenti oggi solo il 7% delle vendite complessive del commercio al dettaglio globale, le aziende tradizionali del retail subiscono l’aggressione dei giganti dell’e-commerce. Walmart, Tesco, Carrefour, Esselunga,
che per anni hanno avuto il monopolio sul cliente finale grazie ad una capillare rete vendita di migliaia di negozi, sono sfidati apertamente dai giganti dell’e-commerce (Amazon, Ebay, Alibaba) con big data, algoritmi e droni, alla conquista definitiva del cliente omnicanale. Sopravvive chi rimane in piedi per ultimo
Eserciziario con le soluzioni dell'esame base e avanzato di Search. Le domande sono raggruppate per area tematica e sono collegate all'executive summary del materiale di studio. Eserciziario dei Corsi Universitari Luiss, Sole24ore, Università Cattolica
Big data behavioural science addressable social media advAlessandro Sisti
This document discusses how big data analytics and behavioral science can be used for micro-targeted advertising on social media. It explains that advertisers can now target thousands of micro segments based on psychographics like personality traits, rather than just demographics. Data from social media likes and activities can reveal people's personalities, and combined with other data sources in a data management platform, allows creating highly personalized ad variants for micro segments. Companies like Cambridge Analytica have developed personality prediction models to enable this kind of micro-targeted messaging at scale.
Foster Dialog is a social business objective that involves starting conversations and allowing them to spread organically. Key performance indicators to measure this include word of mouth activity, engagement with individuals to determine response to ideas, and responding to individuals to demonstrate willingness to interact. Leading vendors that can help measure this include Radian6, Lithium, and Cymfony.
This document discusses achieving real-time relevance in digital marketing. It explains that relevance means understanding customer behavior across channels to take action in real-time. There are four key steps: 1) measure behavior across all channels, 2) analyze the data to understand customer behavior, 3) segment customers based on shared behaviors, and 4) test and target content to segments. Real-time relevance requires continuous optimization based on data to improve the customer experience.
The God Gangster is a multimedia science fiction novel set in the year 2084 that addresses themes around the origin of life, artificial intelligence, and the potential for a third world war. The story is set in a future where two mega-corporations, American company Artemis and Chinese company Baduk, have become dominant global powers controlling much of the solar system's resources. They are locked in an interplanetary trade war. The main characters include Professor Marco Russo who fights against the exploitation of humans, and the three corporate dictators leading the US, China, and Russia as they vie for control of the Earth and beyond. The novel explores perspectives on faith, science, and the possibility of a creator through its narrative
Digital transformation war: retailer tradizionali vs giganti dell'e-commerce ...Alessandro Sisti
Sebbene l’e-commerce rappresenti oggi solo il 7% delle vendite complessive del commercio al dettaglio globale, le aziende tradizionali del retail subiscono l’aggressione dei giganti dell’e-commerce. Walmart, Tesco, Carrefour, Esselunga,
che per anni hanno avuto il monopolio sul cliente finale grazie ad una capillare rete vendita di migliaia di negozi, sono sfidati apertamente dai giganti dell’e-commerce (Amazon, Ebay, Alibaba) con big data, algoritmi e droni, alla conquista definitiva del cliente omnicanale. Sopravvive chi rimane in piedi per ultimo.
Digital Transformation War: retailer tradizionali vs giganti dell'e-commerce ...Alessandro Sisti
Sebbene l’e-commerce rappresenti oggi solo il 7% delle vendite complessive del commercio al dettaglio globale, le aziende tradizionali del retail subiscono l’aggressione dei giganti dell’e-commerce. Walmart, Tesco, Carrefour, Esselunga,
che per anni hanno avuto il monopolio sul cliente finale grazie ad una capillare rete vendita di migliaia di negozi, sono sfidati apertamente dai giganti dell’e-commerce (Amazon, Ebay, Alibaba) con big data, algoritmi e droni, alla conquista definitiva del cliente omnicanale. Sopravvive chi rimane in piedi per ultimo
Eserciziario con le soluzioni dell'esame base e avanzato di Search. Le domande sono raggruppate per area tematica e sono collegate all'executive summary del materiale di studio. Eserciziario dei Corsi Universitari Luiss, Sole24ore, Università Cattolica
Big data behavioural science addressable social media advAlessandro Sisti
This document discusses how big data analytics and behavioral science can be used for micro-targeted advertising on social media. It explains that advertisers can now target thousands of micro segments based on psychographics like personality traits, rather than just demographics. Data from social media likes and activities can reveal people's personalities, and combined with other data sources in a data management platform, allows creating highly personalized ad variants for micro segments. Companies like Cambridge Analytica have developed personality prediction models to enable this kind of micro-targeted messaging at scale.
This document provides an executive summary of the 2010 State of the News Media report. It outlines the major challenges facing the news media industry due to declining advertising revenue across most sectors since 2008. This has resulted in large job losses and cuts to reporting resources. While new digital media are growing, their resources and capacity are still small compared to what has been lost from traditional media. The future of journalism will likely involve different combinations of professional and citizen-based reporting models, but a sustainable revenue model to support quality journalism online has yet to be found at scale.