Presented at the Non Profit Conference in Melbourne in 2005. This was the last major work on sponsorship conducted by Sparten on Australian Corporate Hospitality. Reference: Dann, S., Dann, S., & Brown, J. (2005) "Australian Sports Corporate Hospitality in Review" Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005. Available: http://stephendann.net/articles/thematic/sportsmarketing.htm

1. Australian Corporate Hospitality in Review Dr Stephen Dann (QUT) Dr Susan Dann (National Seniors) John Brown (Sparten)

16. Dimensions of Hospitality Duration, Price and Size

17. Table 1: Overview of Package Descriptions TPC - total package cost PSC - per person, per session cost $375 $537 $1039 $5600 $2750 PSC (upper) $167 $215 $243 $744 $336 PSC (mid) $5 $54 $22.50 $40 $30 PSC (low) $88000 $106015 $172454 $1200000** $57000 TPC (upper) $17397 $19821 $11465 $40172 $4988 TPC (mid) $160 $480 $180 $162 $125 TPC (low) 8.8% 19.8% 19.2% 24.1% 22.9% Percent* 57 240 221 249 237 N= 15 11-12 6-7 2-4 1 Days Kitchen Sink Full Season Short Season Event Single

18. Table 1: Overview of Package Descriptions Melbourne (59%) Melbourne (24%) Sydney (21%) Brisbane (25%) Sydney (23.5%) Melbourne (69%) Melbourne (50%) Location Summer (91%) Winter (83.8% Summer (58.4%) Winter (33%) Winter (50%) Season Basketball / Tennis (45%) AFL (55%) Cricket (56%) Motorsport (36.5%) Horse Racing (35%) Common Sport 2 8-12 8-12 32 15-20 Guest (average) 16 28 130 240 200 Guest (upper) Kitchen Sink Full Season Short Season Event Single