SlideShare a Scribd company logo
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




            Social Media
           and the Future
                                             Futurist
                                             Strategy advisor
                                             Author
                                           @rossdawson




                       How we spend our time




    Source: Nielsen




  © 2012 Ross Dawson
                                                                1
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                    Taking diverging paths




                                              Not keeping pace
           30%
                                           US economy: Return on Assets
           10%

           -10%

           -30%

           -50%

                                     Top Quartile               Bottom Quartile
           -70%

           -90%
                  1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
            Source: The Shift Index, Deloitte Center for the Edge




  © 2012 Ross Dawson
                                                                                  2
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                       Drivers
                       Timeline
                       Trends
                       Organisations
                       Capabilities




                                Drivers



  © 2012 Ross Dawson
                                           3
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                               Central control




                  Supercomputers in our hands




  © 2012 Ross Dawson
                                                 4
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                            Wherever you go
                                          Mobile Internet – Penetration and Growth
                                                        3G Penetration
                           0%              20%       40%          60%             80%          100%          120%
                World
                Japan
             Australia
                 USA
                   UK
              Canada                                                     3G Subscription Growth YoY
               France
                                                                         3G Penetration
          Netherlands
             Germany
                Brazil
               Russia
                China
                           0%       100%    200%   300%   400%   500%      600%     700%    800%      900%   1000%
        Source: Morgan Stanley, Informa            3G Subscription Growth YoY




                                   Increased expectations




  © 2012 Ross Dawson
                                                                                                                     5
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                       How organisations really work




                      Value from social technologies




    Source: McKinsey & Co.




  © 2012 Ross Dawson
                                                       6
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                   Timeline

    Flickr credit: h.koppdelaney




      2000




  © 2012 Ross Dawson
                                              7
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




      2001




      2002




  © 2012 Ross Dawson
                                           8
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




      2003




      2004




  © 2012 Ross Dawson
                                           9
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




      2005




      2006




  © 2012 Ross Dawson
                                           10
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




      2007




      2008




  © 2012 Ross Dawson
                                           11
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




      2009




      2010




  © 2012 Ross Dawson
                                           12
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




      2011




      2012




  © 2012 Ross Dawson
                                           13
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                Trends

    Flickr credit: uzi yachin




                                       Visual




  © 2012 Ross Dawson
                                                14
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                           Video




                                       Mobile




  © 2012 Ross Dawson
                                                   15
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                     Curation




                                   Reputation




  © 2012 Ross Dawson
                                                16
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                 Interoperability




    Flickr credit: INTVGene




                                  Gamification




    Flickr credit: nan palmero




  © 2012 Ross Dawson
                                                    17
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                   Commerce




    Flickr credit: Jo Jakeman




                                    Interfaces




  © 2012 Ross Dawson
                                                 18
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                                Global / Local




    Image credit: NASA




                         Battle of the platforms




  © 2012 Ross Dawson
                                                   19
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                   Organisations



                The two layers of organisations…
                       Standardised        Ad-hoc
                         processes         networks




  © 2012 Ross Dawson
                                                      20
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




         Embedding social into the organisation




                       The inside is the outside




  © 2012 Ross Dawson
                                                   21
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                 “No matter who you are,
                most of the smartest people
                 work for someone else.”
                                 Bill Joy, Co-Founder, Sun Microsystems




    Flickr credit: Andrew Morrell Photography




  © 2012 Ross Dawson
                                                                          22
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                          Information across boundaries




                                 Capabilities

    Flickr credit: reed_flickr




  © 2012 Ross Dawson
                                                          23
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




  © 2012 Ross Dawson
                                           24
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




             Culture and organisational change




                       Linking social and CRM




  © 2012 Ross Dawson
                                                 25
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




               Managing privacy and customer data




                               Experimentation and iteration




    Flickr credit: Idle Type




  © 2012 Ross Dawson
                                                               26
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                 Governance for transformation
        Benefits                 Risks/ Concerns           Risks of NOT
                                                           taking action
        Productivity and         Productivity loss         Reduced
        efficiency                                         competitiveness

        Staff satisfaction and   Loss of control           Harder to attract
        engagement                                         talented staff

        Access to information    Information reliability   Fragmentation of
        and processes                                      information

        Flexibility in work      Systems security          Unauthorized use of
                                                           technology




       Enabling high-performance organisations




  © 2012 Ross Dawson
                                                                                 27
Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012




                       Drivers
                       Timeline
                       Trends
                       Organisations
                       Capabilities




  © 2012 Ross Dawson
                                           28

More Related Content

More from IT Network marcus evans

How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...
How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...
How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...
IT Network marcus evans
 
How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...
How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...
How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...
IT Network marcus evans
 
What CIOs Need to Know about the Future of Technology - Steve Sammartino, Fu...
What CIOs Need to Know about the Future of Technology  - Steve Sammartino, Fu...What CIOs Need to Know about the Future of Technology  - Steve Sammartino, Fu...
What CIOs Need to Know about the Future of Technology - Steve Sammartino, Fu...
IT Network marcus evans
 
The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...
The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...
The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...
IT Network marcus evans
 
Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...
Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...
Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...
IT Network marcus evans
 
Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...
Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...
Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...
IT Network marcus evans
 
Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...
Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...
Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...
IT Network marcus evans
 
Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...
Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...
Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...
IT Network marcus evans
 
How CIOs Can Execute Change Programmes Successfully - Melissa Bell news release
How CIOs Can Execute Change Programmes Successfully - Melissa Bell news releaseHow CIOs Can Execute Change Programmes Successfully - Melissa Bell news release
How CIOs Can Execute Change Programmes Successfully - Melissa Bell news release
IT Network marcus evans
 
Transitioning to a Digital Enterprise - Dan Hushon News Release
Transitioning to a Digital Enterprise -  Dan Hushon News ReleaseTransitioning to a Digital Enterprise -  Dan Hushon News Release
Transitioning to a Digital Enterprise - Dan Hushon News Release
IT Network marcus evans
 
Grow Your Business
Grow Your Business Grow Your Business
Grow Your Business
IT Network marcus evans
 
The one-on-one meetings with potential customers is what matters most
The one-on-one meetings with potential customers is what matters mostThe one-on-one meetings with potential customers is what matters most
The one-on-one meetings with potential customers is what matters most
IT Network marcus evans
 
Where marcus evans fits in our business development mix
Where marcus evans fits in our business development mixWhere marcus evans fits in our business development mix
Where marcus evans fits in our business development mix
IT Network marcus evans
 
Adaptive Transformation: Transitioning from Resource to Flow Efficiency
Adaptive Transformation: Transitioning from Resource to Flow Efficiency Adaptive Transformation: Transitioning from Resource to Flow Efficiency
Adaptive Transformation: Transitioning from Resource to Flow Efficiency
IT Network marcus evans
 
Home Hunter
Home Hunter Home Hunter
A New Approach to the CIO role by Redefining the IT Department’s Contribution...
A New Approach to the CIO role by Redefining the IT Department’s Contribution...A New Approach to the CIO role by Redefining the IT Department’s Contribution...
A New Approach to the CIO role by Redefining the IT Department’s Contribution...
IT Network marcus evans
 
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...
IT Network marcus evans
 
The Shifting Role of the CIO as a Strategic Innovator
The Shifting Role of the CIO as a Strategic InnovatorThe Shifting Role of the CIO as a Strategic Innovator
The Shifting Role of the CIO as a Strategic Innovator
IT Network marcus evans
 
Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...
Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...
Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...
IT Network marcus evans
 
Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...
Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...
Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...
IT Network marcus evans
 

More from IT Network marcus evans (20)

How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...
How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...
How CIOs Can Bridge the Gap Between Executive Leadership and IT Teams - Greg ...
 
How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...
How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...
How the IT Function Can Enable the Organisation to Achieve its Goals - Anupam...
 
What CIOs Need to Know about the Future of Technology - Steve Sammartino, Fu...
What CIOs Need to Know about the Future of Technology  - Steve Sammartino, Fu...What CIOs Need to Know about the Future of Technology  - Steve Sammartino, Fu...
What CIOs Need to Know about the Future of Technology - Steve Sammartino, Fu...
 
The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...
The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...
The Low Risk Way to Expanding a Business into South East Asia Joe Fussell & D...
 
Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...
Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...
Why IT Systems Need to Conduct IT System Penetration Tests - Chris Gatford, N...
 
Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...
Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...
Gestión, Ejecución, y Eficiencia a Escala Panregional. Desafíos a Superar-Ant...
 
Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...
Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...
Time Machines: The Evolution and Application of Predictive Analytics-Dr Steve...
 
Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...
Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...
Data Breaches and Security: Ditching Data Disasters-Michael McNeil, Philips H...
 
How CIOs Can Execute Change Programmes Successfully - Melissa Bell news release
How CIOs Can Execute Change Programmes Successfully - Melissa Bell news releaseHow CIOs Can Execute Change Programmes Successfully - Melissa Bell news release
How CIOs Can Execute Change Programmes Successfully - Melissa Bell news release
 
Transitioning to a Digital Enterprise - Dan Hushon News Release
Transitioning to a Digital Enterprise -  Dan Hushon News ReleaseTransitioning to a Digital Enterprise -  Dan Hushon News Release
Transitioning to a Digital Enterprise - Dan Hushon News Release
 
Grow Your Business
Grow Your Business Grow Your Business
Grow Your Business
 
The one-on-one meetings with potential customers is what matters most
The one-on-one meetings with potential customers is what matters mostThe one-on-one meetings with potential customers is what matters most
The one-on-one meetings with potential customers is what matters most
 
Where marcus evans fits in our business development mix
Where marcus evans fits in our business development mixWhere marcus evans fits in our business development mix
Where marcus evans fits in our business development mix
 
Adaptive Transformation: Transitioning from Resource to Flow Efficiency
Adaptive Transformation: Transitioning from Resource to Flow Efficiency Adaptive Transformation: Transitioning from Resource to Flow Efficiency
Adaptive Transformation: Transitioning from Resource to Flow Efficiency
 
Home Hunter
Home Hunter Home Hunter
Home Hunter
 
A New Approach to the CIO role by Redefining the IT Department’s Contribution...
A New Approach to the CIO role by Redefining the IT Department’s Contribution...A New Approach to the CIO role by Redefining the IT Department’s Contribution...
A New Approach to the CIO role by Redefining the IT Department’s Contribution...
 
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...
Bigger and Better: Employing a Holistic Strategy for Big Data toward a Strong...
 
The Shifting Role of the CIO as a Strategic Innovator
The Shifting Role of the CIO as a Strategic InnovatorThe Shifting Role of the CIO as a Strategic Innovator
The Shifting Role of the CIO as a Strategic Innovator
 
Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...
Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...
Active Defence: Safeguarding Crucial Capability while Boosting Functionality ...
 
Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...
Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...
Outsourcing to Save IT Costs: Interview with: George Bower, President and Chi...
 

Recently uploaded

欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
ISONIKELtd
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
irhcs
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
hello960827
 

Recently uploaded (20)

欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
deft. 2024 pricing guide for onboarding
deft.  2024 pricing guide for onboardingdeft.  2024 pricing guide for onboarding
deft. 2024 pricing guide for onboarding
 

Australian CIO Summit 2012: Social Media and the Future by Ross Dawson

  • 1. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Social Media and the Future Futurist Strategy advisor Author @rossdawson How we spend our time Source: Nielsen © 2012 Ross Dawson 1
  • 2. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Taking diverging paths Not keeping pace 30% US economy: Return on Assets 10% -10% -30% -50% Top Quartile Bottom Quartile -70% -90% 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008 Source: The Shift Index, Deloitte Center for the Edge © 2012 Ross Dawson 2
  • 3. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Drivers Timeline Trends Organisations Capabilities Drivers © 2012 Ross Dawson 3
  • 4. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Central control Supercomputers in our hands © 2012 Ross Dawson 4
  • 5. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000% Source: Morgan Stanley, Informa 3G Subscription Growth YoY Increased expectations © 2012 Ross Dawson 5
  • 6. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 How organisations really work Value from social technologies Source: McKinsey & Co. © 2012 Ross Dawson 6
  • 7. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Timeline Flickr credit: h.koppdelaney 2000 © 2012 Ross Dawson 7
  • 8. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 2001 2002 © 2012 Ross Dawson 8
  • 9. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 2003 2004 © 2012 Ross Dawson 9
  • 10. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 2005 2006 © 2012 Ross Dawson 10
  • 11. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 2007 2008 © 2012 Ross Dawson 11
  • 12. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 2009 2010 © 2012 Ross Dawson 12
  • 13. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 2011 2012 © 2012 Ross Dawson 13
  • 14. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Trends Flickr credit: uzi yachin Visual © 2012 Ross Dawson 14
  • 15. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Video Mobile © 2012 Ross Dawson 15
  • 16. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Curation Reputation © 2012 Ross Dawson 16
  • 17. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Interoperability Flickr credit: INTVGene Gamification Flickr credit: nan palmero © 2012 Ross Dawson 17
  • 18. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Commerce Flickr credit: Jo Jakeman Interfaces © 2012 Ross Dawson 18
  • 19. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Global / Local Image credit: NASA Battle of the platforms © 2012 Ross Dawson 19
  • 20. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Organisations The two layers of organisations… Standardised Ad-hoc processes networks © 2012 Ross Dawson 20
  • 21. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Embedding social into the organisation The inside is the outside © 2012 Ross Dawson 21
  • 22. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 “No matter who you are, most of the smartest people work for someone else.” Bill Joy, Co-Founder, Sun Microsystems Flickr credit: Andrew Morrell Photography © 2012 Ross Dawson 22
  • 23. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Information across boundaries Capabilities Flickr credit: reed_flickr © 2012 Ross Dawson 23
  • 24. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 © 2012 Ross Dawson 24
  • 25. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Culture and organisational change Linking social and CRM © 2012 Ross Dawson 25
  • 26. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Managing privacy and customer data Experimentation and iteration Flickr credit: Idle Type © 2012 Ross Dawson 26
  • 27. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Governance for transformation Benefits Risks/ Concerns Risks of NOT taking action Productivity and Productivity loss Reduced efficiency competitiveness Staff satisfaction and Loss of control Harder to attract engagement talented staff Access to information Information reliability Fragmentation of and processes information Flexibility in work Systems security Unauthorized use of technology Enabling high-performance organisations © 2012 Ross Dawson 27
  • 28. Ross Dawson: Social Media and the Future Marcus Evans Australian CIO Summit 2012 Drivers Timeline Trends Organisations Capabilities © 2012 Ross Dawson 28