The Austin Armadillos baseball team is looking to invest in their franchise. They operate in Austin, Texas and aim to be family-oriented with fans as their top priority. They face competition from major league teams like the Boston Red Sox as well as smaller independent league teams. To analyze the market, factors like buyer power, threats from substitutes and new entrants will be considered. The Armadillos plan to use e-business strategies like international promotion through chatrooms and online merchandise sales to engage more fans. Their team website provides additional information for potential investors to review before deciding whether to invest in the Armadillos franchise.

1. Austin Armadillos

2. Senior LeadershipBrent Folan, CEOShouq Al-Shmaisani, CFOMegan Brown, CIOJose Paz, CMO

3. Major League baseball190330 Teams in 28 CitesConsumer Income and Corporate EntertainmentCompetitive Advantage

4. Why invest in the armadillos?AustinFamily OrientedFans FirstGreen Team

5. CompetitionIndustry LeadersBoston Red SoxSomerset PatriotsIndustry Losers Golden Baseball LeagueNorth American League

10. MARKET ANALYSIS Buyer PowerThreat of SubstitutesThreat of New Entrants

11. E-business PromotionInternational FansChatroomsSales and Merchandise

12. Team websitehttp://wwwstu.tcu.edu/meganbrown/project/index.html

13. Return on investment

14. Questions?