Augmenting reality, for real
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Check out the video: https://vimeo.com/175886830 How do you augment a forest? Headgear or smartphones? These can work, but we decided on a different approach to magically transforming the world around us. This is the story of how we’re doing it.
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Augmenting reality, for real
- 2. © MOMENT FACTORY 2016 © MOMENT FACTORY 2016 All images, ideas, inventions or other information contained in this document are presented for information purposes only and may be subject to intellectual property rights held by third parties. No right in connection with this information has been released and, therefore, no use, reproduction, distribution, dissemination or other use of any kind whatsoever of this information is permitted without consent, where applicable, of the holder of property rights. In the event that you are interested in using the information contained in this document in any way, you must obtain all property rights necessary to the intended exploitation directly from the copyright owner. This notice applies to sections of this document and any other discovery that we share with you.
- 3. © MOMENT FACTORY 2016 Augmenting reality FOR REAL
- 4. © MOMENT FACTORY 2016 WE SHARE THE DREAM OF GETTING DIGITAL MEDIA OFF SCREENS AND OUT INTO THE REAL-WORLD But is putting a screen closer to your face (like a smartphone or headgear) really the best strategy?
- 5. © MOMENT FACTORY 2016 A DIFFERENT APPROACH IS POSSIBLE
- 6. © MOMENT FACTORY 2016 AUGMENTING REALITY OUT IN THE WORLD, RATHER THAN INSIDE THE SCREEN.
- 7. © MOMENT FACTORY 2016
- 8. © MOMENT FACTORY 2016
- 10. © MOMENT FACTORY 2016
- 11. © MOMENT FACTORY 2016
- 12. © MOMENT FACTORY 2016
- 15. © MOMENT FACTORY 2016
- 16. © MOMENT FACTORY 2016 OUR MISSION IS GETTING PEOPLE OUT OF THEIR ISOLATION, BACK INTO THE WORLD, TOGETHER. By mixing technologies (like projection, lighting, beacons, connected objects) we’re exploring alternative ways to “augment” environments.
- 17. © MOMENT FACTORY 2016 WE’RE DOING IT IN THE FOREST This is the story of how…
- 18. © MOMENT FACTORY 2016 SAINT-FÉCILIEN CHANDLER COATICOOK 3 NIGHT WALKS I N S P I R E D BY T H E LO C A L L E G E N D S A N D L A N D S C A P E S in Quebec
- 19. © MOMENT FACTORY 2016 All three summer experiences start at nightfall. Specifically designed for the destinations, each night walk is unique. Visitors are invited to discover an enchanted 1.5 to 2 km trail in nature. As they walk through the path, people of all ages meet different characters who draw them into an immersive adventure that lasts approximately 60 minutes. It’s a new way to appreciate and enjoy nature at night. It appeals to the child within and the memories of reading and hearing about the magic tales of the forest.
- 20. © MOMENT FACTORY 2016 60 A 60-MINUTE ADVENTURE 1.5 SPANNING OVER 1.5 KM 6 DIFFERENT ZONES CHILDREN OR SENIORS Here in Chandler, the stars gather above the old train bridge, at the mouth of the Grand Pabos rivers where land meets water and sky. Each night they reveal a luminous spectacle that glitters with wondrous depth and beauty. Travelers come from around the world to gaze up at their clusters and constellations. But recently, for reasons unknown, the stars have begun to fall. They rain over the area, washing ashore weakened and barely aglow. By the shore, stars lay scattered. Each awaits the arrival of a pilgrim to carry it on a journey back to the night sky.
- 21. © MOMENT FACTORY 2016 60 A 60-MINUTE ADVENTURE 1.5 SPANNING OVER 1.5 KM 6 DIFFERENT ZONES CHILDREN OR SENIORS Legend has it that every night something extraordinary happens here in the teeming, living heart of the boreal forest. Keep your eyes peeled and you just might catch fleeting glimpses of mysterious silhouettes as they race through the trees. There are tales of a boy with a dog who knows this place well and has the gift of communicating with the animals. His powers are such that he can attract a wealth of creatures to watch, listen and witness everything that happens here in this mesmerizing place.
- 22. © MOMENT FACTORY 2016 60 A 60-MINUTE ADVENTURE 2 SPANNING OVER 2 KM 7 DIFFERENT ZONES CHILDREN OR SENIORS In the Parc de la Gorge near Coaticook, local legends and spirits come to life. Margaret lived at the edge of the woodlands for decades. She had a rare gift, she could see what others could not. Her spirit now inhabits the woods and helps visitors through a journey of rare beauty, fraught with the cantankerous spirits and forces of the Parc de la Gorge.