Augmented.EDU is an interactive design studio that aims to transform passive TV viewing into active participation through augmented reality. The studio developed AugmentedTV in 2007 to combine TV shows and computer games. They received funding to explore synergies between TV, games, virtual environments, and interaction. Their new project, Augmented.EDU, envisions an educational game that connects learning content and motivating gameplay in a more engaging way than traditional serious games.

1. Augmented.EDU Welcome totheclassroomofthe 21st century!

2. Branded Entertainment Online Campaigns, Design & Animation, Interface Architecture Realtime 3D Game Design and Development Interactive Visualisations Configurators Webservices Social Media, Content Management Systems, Technical Development ////////////////////////////////////////////////////////////////////////////ovosis a Vienna-basedinteractive design studio.Weare a teamof 10 geeks, interested in shapingtomorrowsmedia.

3. 2007////////////////////////////////////////////////////////////////////////////The developmentofAugmentedTVstarted. The firstapproach was, to design a hybridbetween a computergameand a TV-show.

4. ////////////////////////////////////////////////////////////////////////////ovosrecievedeuropeangrantfundingtoexaminethesynergiesbetween TV andgametechnologybyexploringvirtualenvironments, immersionandinteraction.

5. Whatabout ITV? ////////////////////////////////// Yetinteracionisrestrictedtochannelslikephone, smsor simple yes-nodecisions Everybodytalksaboutconvergence – yetthebestweseeistelevision in a webbrowser. Wecanwatchwhatwewant, whenwewantit

6. //////////////////////////////////////////////////////////////////////////// 01 We found a huge void and uptapped opportunity for gamelike interaction with shows that have an activating essence.

7. //////////////////////////////////////////////////////////////////////////// 02 We aim to transform the passive TV viewer into an active player through participation and hands‐on experience.

8. TV Internet Gaming //////////////////////////////////////////////////////////////////////////// 03 Take the best of all worlds. Quality content from TV / Quantity and Community from the Internet / Immersion and Experience from Gaming.

9. //////////////////////////////////////////////////////////////////////////// A new approach and aesthetics beyond hyperrealism in studio architecture ensures a unique appearance and identity.

10. Avatars start in the forum after logging in. Portals open up according to topic and lead to gameworlds 02 01 Portals Forum Tapes frame the forum and work as displays Virtual Studio//////////////////////////////////////////////////////////////////////////// 01 02 03 Forum entrance & lobby overview communication Portals interactive gameworlds play learn Archive 2D interface search function tagged content

16. AugmentedTV////////////////////////////////////////////////////////////////////////////live presentation

17. Augmented.EDU////////////////////////////////////////////////////////////////////////////Thinkingof an educationalgame, whichconnectslearningcontentandmotivatinggameplay in a more „gamy“way, thenweknowfromtodaysseriousgames.

24. Augmented.EDU////////////////////////////////////////////////////////////////////////////live presentation