‘TED Talks India: Nayi Soch’, the popular and inspiring talk show aired every Sunday on Star Plus TV and hosted by Bollywood Superstar Shah Rukh Khan, will welcome Ambarish Mitra— Augmented reality (AR) pioneer as a new guest on the coming Sunday 14th January. https://sites.google.com/site/ambarishmitrablippar/ https://ambarishmitrasite.wordpress.com/

1. AUGMENTED REALITY TRAILBLAZER AMBARISH MITRA TO GUEST ON GROUNDBREAKING TV SERIES-
TED TALKS INDIA: NAYI SOCH
‘TED Talks India: Nayi Soch’, the popular and inspiring talk show aired every Sunday on Star Plus TV and
hosted by Bollywood Superstar Shah Rukh Khan, will welcome Ambarish Mitra— Augmented reality (AR)
pioneer as a new guest on the coming Sunday 14th
January.
An early pioneer of augmented reality and AI-based computer vision, Mitra was one of the first
entrepreneurs to build a viable business with AR. Named Entrepreneur of The Year 2016 UK by Ernst &
Young and Young Global Leader by the World Economic Forum in 2017 is a testimony of celebrating his
entrepreneurship and innovation.
Ambarish is the CEO and co-founder of Blippar—the leading tech company that specialises in
Augmented Reality and Computer Vision, that enables computers and smartphones to observe,
distinguish and process images similar to a human eye and then provide detailed information about
those objects. Using the technologies of Computer vision and AR, the company has developed an array
of innovative tools and products that bridge the gap between the physical and the digital world, extends
the frontiers of Visual Search and helps people gain leverage from the new technologies to gain a
wonderful experience. Since its establishment in 2011, Blippar has featured thrice in a row in the yearly
CNBC’s list of 50 Most Disruptive Companies, besides listed as a Top Business Innovator by Bloomberg in
2016.

2. Mitra, born and raised in India, was inspired to create Blippar when sitting in a pub in the UK, joking to a
friend about how incredible it would be if the Queen of England could come to life from a 20-pound
bank note. His friend and co-founder, Omar, made the first prototype and out of this throwaway remark
Blippar was born in 2011.
"TED Talks India: Nayi Soch" has been aired first on 10th
December 2017 that commands over 60 million
viewers till date. TED has launched its first-ever TV series that is known for its popular 18-minute talks by
famous celebrities and others, aired on the Star Plus and is hosted by the popular Bollywood Superstar
Shah Rukh Khan.
Ideas have the power to change the world. In each episode, Shah Rukh Khan introduces an inspiring
speaker and a thought leader who is committed to making changes harnessing the power of new ideas
and knowledge about the emerging trends. The speakers spread new ideas and provide subject for
thought to audiences through the TED that stands for Technology, Entertainment and Design.
Ambarish Mitra in the upcoming TED talk show will cover topics including how computer vision can
empower more than 750 million people globally who cannot read or write, and how our curiosity is
bigger than our vocabulary.
Mitra said: “This show is helping Indians think about the world around them in a completely different
way, in particular how diverse ideas can interrelate and create something brand-new. It highlights how
successful ideas demand not only technical excellence, but a willingness to be creative and challenge
convention. I hope that this show inspires the next generation of Indians to explore opportunities and
careers that they may not have known ever existed, to dream big and ultimately create a better
tomorrow”.

3. Shah Rukh Khan said: “This is one of my favorite places for inspiration and ideas, to understand the
world around me—and to understand myself too. As the host of TED Talks India: Nayi Soch, I've pulled
together a wonderful program of speakers—scientists, business leaders, artists and more—in the TED
tradition to share with you.”
Some of the other guests who have enlightened the audience with their ideas and inspirations through
the TED Talks India: Nayi Soch include Google CEO Sundar Pichai, Professor Manu Prakash, Gautam
Bhan and Shubhendu Sharma and India's young musical icon, Sneha Khanwalkar.
Sundar Pichai discussed as for how innovative technology can be beneficial to India and the world to
help them tap their huge potential and realize the goals of all-inclusive progress and development.
Professor Manu Prakash, the physicist and inventor sparked curiosity and inspired people to explore the
world of science by using cost-effective scientific instruments.
Gautam Bhan, the human settlement expert and researcher illustrated his model that solves major
problems caused due to India’s urbanization challenges.
Shubhendu Sharma, the Bengaluru-based industrial engineer and eco-entrepreneur is committed to
finding innovative solutions to bring back lost forests and thus improve the health of the planet and our
lives, while Sneha Khanwalkar uses virtual instruments to push the limits of technology and creativity.