We are specialists in response analysis for advertising, working with advertisers and media agencies in the UK, Ireland and Australia. Whether it's TV, radio, print, direct mail or digital spend Adalyser can help you gain greater insight from your data.
Since 2010 we have helped 300+ advertisers with their campaigns. In 2012 we will have analysed over £500 million worth of advertising revenue.
www.adalyser.com
The document discusses the definition of a hacker. It states that hackers enjoy exploring how things work, often taking things apart and putting them back together. They get an intellectual challenge from creatively overcoming limitations of systems and finding alternative uses for technologies beyond their original intended functions. The document also emphasizes that hacking is not just related to computers, but can involve playfully pushing the boundaries of any complex system.
French car sharing company Present uses Facebook to allow users to indicate their locations and destinations to share rides, promoting sustainable development. A worldwide luxury hotel group uses Facebook, Twitter, and YouTube to promote its Four Seasons channel and engage customers. The success of mobile apps like Gowalla and Klout that influence these companies will be measured by their popularity and member participation, and companies can use surveys on apps and social media to gather feedback.
Presentation from March 22nd 2011 about the basic ideas behind S-Force
- the new students for students community for SPD students from IDE, TU Delft.
Join and share :)
We are specialists in response analysis for advertising, working with advertisers and media agencies in the UK, Ireland and Australia. Whether it's TV, radio, print, direct mail or digital spend Adalyser can help you gain greater insight from your data.
Since 2010 we have helped 300+ advertisers with their campaigns. In 2012 we will have analysed over £500 million worth of advertising revenue.
www.adalyser.com
The document discusses the definition of a hacker. It states that hackers enjoy exploring how things work, often taking things apart and putting them back together. They get an intellectual challenge from creatively overcoming limitations of systems and finding alternative uses for technologies beyond their original intended functions. The document also emphasizes that hacking is not just related to computers, but can involve playfully pushing the boundaries of any complex system.
French car sharing company Present uses Facebook to allow users to indicate their locations and destinations to share rides, promoting sustainable development. A worldwide luxury hotel group uses Facebook, Twitter, and YouTube to promote its Four Seasons channel and engage customers. The success of mobile apps like Gowalla and Klout that influence these companies will be measured by their popularity and member participation, and companies can use surveys on apps and social media to gather feedback.
Presentation from March 22nd 2011 about the basic ideas behind S-Force
- the new students for students community for SPD students from IDE, TU Delft.
Join and share :)
The document discusses how the student's media products use, develop, and challenge conventions of real media. Specifically, it discusses:
1) How the student's music video and website incorporate conventions they analyzed from other artists' works through elements like editing, camerawork, lighting, narrative, and representation.
2) How the student's album cover challenges conventions by portraying the artist in everyday clothing to look natural and realistic, fitting the theme of empowering people to embrace who they are.
3) How the inside of the album cover develops conventions by using photographs to reinforce the music video's narrative, while also creating interest alongside the simple front cover design.
Early humans evolved over millions of years from hominid ancestors like Lucy. During the Stone Age beginning 3 million years ago, early humans like Homo habilis were hunter-gatherers who used stone tools. The ability to control fire was a major development, allowing humans to cook food and survive in colder climates. Neanderthals and Cro-Magnon man lived in Europe, with Cro-Magnon creating cave paintings of animals and hands, though the purpose remains mysterious. Traces of early human life are revealed through fossils and artifacts.
Jen Lee Reeves started as a parent blogger and found her passion in helping other parents through her writing and community building. She shares tips and advice on parenting topics through her websites and social media platforms. Reeves believes connecting face-to-face and asking questions is important for building and learning from her growing community of parents.
The document discusses the weaknesses of traditional passwords and provides recommendations for stronger passphrases and two-factor authentication (2FA). It notes that passwords as short as 8 characters can now be cracked in under 90 seconds using cloud computing services. Instead, it recommends passphrases that are at least 15 characters long using random words strung together. An example 21-character passphrase is shown to have extraordinary cracking times even with powerful computers. The document concludes by encouraging readers to adopt stronger passphrases and consider enabling free 2FA options from major companies.
This document promotes Startup Weekend Columbia, a 54-hour event where participants form teams, develop business ideas, and launch startups. Over the course of a weekend, attendees participate in pitches, work sessions, speaker presentations, and social activities. The event aims to educate attendees, help them build networks, find co-founders, learn new skills, and launch real businesses. Startup Weekend provides mentors and resources to guide teams from idea to presentation. It is described as an opportunity for Columbia to gain recognition and for participants to spend their time more productively than usual activities over 54 hours.
1) The document summarizes 22 marketing "laws" or concepts introduced by Al Ries and Jack Trout in their book "The 22 Immutable Laws of Marketing". These laws focus on concepts like being first in a category, perception over reality, owning words in customers' minds, dividing categories over time, and treating marketing as a long-term trend rather than a short-term fad.
2) Key ideas discussed include the importance of being first, starting new categories if you can't be first, focusing on top of mind awareness, building perceptions over products, owning exclusive words, dividing categories, treating marketing as long-term trends, and ensuring adequate resources.
3) The laws provide guidance on strategic marketing
The document discusses how the media product challenges conventions through its portrayal of the main artist, Katy Perry. Specifically, Katy Perry is styled in ordinary, everyday clothing rather than glamorously, which sends the message that inner beauty and confidence can come from anywhere.
The inside of the album cover further develops conventions by using photographs from the music video narrative to reinforce the themes and messages of the song. While not a typical convention, it provides continuity across formats.
Overall, the document analyzes how the media product challenges expectations through its more realistic portrayal of the artist while also developing conventions through complementary elements across the music video, website, and album packaging that reinforce shared themes and messages.
The document discusses how the student's media products use, develop, and challenge conventions of real media. Specifically, it discusses:
1) How the student's music video and website incorporate conventions they analyzed from other artists' works through elements like editing, camerawork, lighting, narrative, and representation.
2) How the student's album cover challenges conventions by portraying the artist in everyday clothing to look natural and realistic, fitting the theme of empowering people to embrace who they are.
3) How the inside of the album cover develops conventions by using photographs to reinforce the music video's narrative, while also creating interest alongside the simple front cover design.
Early humans evolved over millions of years from hominid ancestors like Lucy. During the Stone Age beginning 3 million years ago, early humans like Homo habilis were hunter-gatherers who used stone tools. The ability to control fire was a major development, allowing humans to cook food and survive in colder climates. Neanderthals and Cro-Magnon man lived in Europe, with Cro-Magnon creating cave paintings of animals and hands, though the purpose remains mysterious. Traces of early human life are revealed through fossils and artifacts.
Jen Lee Reeves started as a parent blogger and found her passion in helping other parents through her writing and community building. She shares tips and advice on parenting topics through her websites and social media platforms. Reeves believes connecting face-to-face and asking questions is important for building and learning from her growing community of parents.
The document discusses the weaknesses of traditional passwords and provides recommendations for stronger passphrases and two-factor authentication (2FA). It notes that passwords as short as 8 characters can now be cracked in under 90 seconds using cloud computing services. Instead, it recommends passphrases that are at least 15 characters long using random words strung together. An example 21-character passphrase is shown to have extraordinary cracking times even with powerful computers. The document concludes by encouraging readers to adopt stronger passphrases and consider enabling free 2FA options from major companies.
This document promotes Startup Weekend Columbia, a 54-hour event where participants form teams, develop business ideas, and launch startups. Over the course of a weekend, attendees participate in pitches, work sessions, speaker presentations, and social activities. The event aims to educate attendees, help them build networks, find co-founders, learn new skills, and launch real businesses. Startup Weekend provides mentors and resources to guide teams from idea to presentation. It is described as an opportunity for Columbia to gain recognition and for participants to spend their time more productively than usual activities over 54 hours.
1) The document summarizes 22 marketing "laws" or concepts introduced by Al Ries and Jack Trout in their book "The 22 Immutable Laws of Marketing". These laws focus on concepts like being first in a category, perception over reality, owning words in customers' minds, dividing categories over time, and treating marketing as a long-term trend rather than a short-term fad.
2) Key ideas discussed include the importance of being first, starting new categories if you can't be first, focusing on top of mind awareness, building perceptions over products, owning exclusive words, dividing categories, treating marketing as long-term trends, and ensuring adequate resources.
3) The laws provide guidance on strategic marketing
The document discusses how the media product challenges conventions through its portrayal of the main artist, Katy Perry. Specifically, Katy Perry is styled in ordinary, everyday clothing rather than glamorously, which sends the message that inner beauty and confidence can come from anywhere.
The inside of the album cover further develops conventions by using photographs from the music video narrative to reinforce the themes and messages of the song. While not a typical convention, it provides continuity across formats.
Overall, the document analyzes how the media product challenges expectations through its more realistic portrayal of the artist while also developing conventions through complementary elements across the music video, website, and album packaging that reinforce shared themes and messages.