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Buongiorno a tutti.
Buongiorno a tutti.




                      Damiano Povoleri   Art Director @ Agency.com Milano
La realtà non ci basta più. Aumentiamola.
La realtà non ci basta più. Aumentiamola.
La realtà non ci basta più. Aumentiamola.


  In principio fu la fantascienza




  Augmented Reality/Realtà Aumentata. Cosa serve.   Smartphone
La realtà non ci basta più. Aumentiamola.


 Aumentare l’informazione. Utilità.            Aumentare il gioco. Intrattenimento.
 Servizi pubblici/privati                      Divertimento
 Informazioni geografiche                       Passatempo
 Didattica                                     Nuova generazione di videogame
 Cultura                                       Nuovi modi di giocare
 Rapporti sociali




                            Aumentare entrambe. Infotainment.
                            Brochure 3D
                            Augmented ADV
                            Effetto teasing
                            Buzz/sharing/WOM
La realtà non ci basta più. Aumentiamola.


 Aumentare l’informazione. Utilità.
La realtà non ci basta più. Aumentiamola.


 Aumentare il gioco. Intrattenimento.
La realtà non ci basta più. Aumentiamola.


 Aumentare entrambe. Infotainment.
Grazie dell’attenzione




                                                               Damiano Povoleri

                   e-mail    damianopovoleri@gmail.com / dpovoleri@agency.com

                                           blog     www.posterous.com/staydog

                            LinkedIn   http://it.linkedin.com/in/damianopovoleri

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Augmented Reality Overview

  • 1.
  • 3. Buongiorno a tutti. Damiano Povoleri Art Director @ Agency.com Milano
  • 4. La realtà non ci basta più. Aumentiamola.
  • 5. La realtà non ci basta più. Aumentiamola.
  • 6. La realtà non ci basta più. Aumentiamola. In principio fu la fantascienza Augmented Reality/Realtà Aumentata. Cosa serve. Smartphone
  • 7. La realtà non ci basta più. Aumentiamola. Aumentare l’informazione. Utilità. Aumentare il gioco. Intrattenimento. Servizi pubblici/privati Divertimento Informazioni geografiche Passatempo Didattica Nuova generazione di videogame Cultura Nuovi modi di giocare Rapporti sociali Aumentare entrambe. Infotainment. Brochure 3D Augmented ADV Effetto teasing Buzz/sharing/WOM
  • 8. La realtà non ci basta più. Aumentiamola. Aumentare l’informazione. Utilità.
  • 9. La realtà non ci basta più. Aumentiamola. Aumentare il gioco. Intrattenimento.
  • 10. La realtà non ci basta più. Aumentiamola. Aumentare entrambe. Infotainment.
  • 11. Grazie dell’attenzione Damiano Povoleri e-mail damianopovoleri@gmail.com / dpovoleri@agency.com blog www.posterous.com/staydog LinkedIn http://it.linkedin.com/in/damianopovoleri