Presentation by Chris Nicholas from Asymmetrica Labs Inc, which explains Asymmetrica's technology and our goal of improving literacy, reading, and the value of the web. "Today I’m going to talk how making small asymmetrical changes to word spacing can meaningfully improve the user experience of reading. This technique improves reading comprehension, lifts conversion rates, and increases user engagement. ..." The full video of this presentation is available at: https://www.youtube.com/watch?v=HpGRp10LoFE