This document profiles a target audience of 20-28 year old males from working and middle class backgrounds who live in urban areas. They are recently out of education, starting their careers, and enjoy socializing with a variety of friends from different backgrounds through activities like partying, summer festivals, traveling, and changing up their weekend plans. They have interests in fashion, fitness, technology, and like to balance their work and social lives.

1. Audience Profile
By Martin Walsh

2. Age: 20-28
Male
Working class and
middle class- C1 to E
Lives in urban
environment
Interest in
fashion
Uses public
transport
Knows how to
balance
working and
social life
Just out of
education looking
or recently started
career
parties
hard
Wide variety of
friends from
different
backgrounds
Bit of a ladies
man
Enjoys the
summer
festival season
Recently
moved out
lives with flat
mates
Spends majority
disposable
income on the
weekend
Likes to travel
Up to date
with new
technology
Likes to keep
in shape
Likes to change
what he does on
the weekend