Ms. Joyce Aways, MLIS, Research & Instruction Services Librarian, University Libraries @ American University of Beirut AUB Libraries' presence on social media has grown remarkably in the last decade and has become key in communicating with library users. Ms. Aways shares some insights on the strategy and successful approaches applied by the AUB libraries.

1. @AUBLibraries
on Social Media
Joyce Aways, MLIS
Re s e a rc h & I n s t r u c t i o n S e r v i c e s L i b r a r i a n
U n i v e r s i t y L i b r a r i e s
A m e r i c a n U n i v e r s i t y of B e i r u t
j a 4 8 @ a u b . e d u . l b
March 31, 2022

2. Jan 2012 – 6,478 Likes
6,581 follows
Jan 2012 – 14,524 followers
Apr 2014 – 2,369 followers
Apr 2014 - 141 Subscribers
Overview
Follow AUB
guidelines
Updated SM
Strategy in 2021

3. Audience
Primary
Students
Faculty
Staff
Secondary
Alumni
Researchers
Local
Communities

4. Tone & Language
Serious
Engaging
Polite
Inclusive
Never
offensive nor
defensive
TONE
Formal
No casual
nor slang
language
LANGUAGE

5. Pillars
Promote
• Collections
• Services
Announce
• Events & News
• Opening Hours
• Code of Conduct
• Updates on Rules & Regulations
Engage
• Entertaining & Informational Posts
• Community Support
• Nostalgic/Memories
• Testimonials

6. EXAMPLES

7. ANNOUNCEMENTS

8. ANNOUNCEMENTS

9. ANNOUNCEMENTS

10. ANNOUNCEMENTS

11. ANNOUNCEMENTS

12. COLLECTIONS

13. READING AREAS

14. ENGAGING
COMMUNITY

15. ENGAGING
COMMUNITY

16. LIBRARY STAFF

17. RANDOM
OCCASIONS

18. Recognized by Heather Ramos* on LinkedIn Pulse
as an example of
Best Practices for Organizational Communication
via Social Media during COVID-19.
CREDIBLE INFO
*Director of Product Commercialization H&F Bread Co DBA Ideation

19. CREDIBLE INFO

20. TRENDING

21. TESTIMONIALS

22. SERIES

23. COLLECTIONS

24. TESTIMONIALS

25. ENGAGING
COMMUNITY

26. ENGAGING
COMMUNITY

27. ANNUAL
OCCASIONS

28. CREDIBLE INFO

29. EVENTS

30. EVENTS

31. MESSAGES

32. MESSAGES

33. MESSAGES

34. MESSAGES

35. VIDEOS

38. @AUBLibraries
on Social Media
J o y c e A w a y s , M L I S
R e s e a r c h & I n s t r u c t i o n S e r v i c e s L i b r a r i a n
U n i v e r s i t y L i b r a r i e s
A m e r i c a n U n i v e r s i t y o f B e i r u t
j a 4 8 @ a u b . e d u . l b
QUESTIONS?
THANK YOU!