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This document discusses the story of Blake and Kia over multiple years from 2011-2012. It highlights how Blake embodied a challenger spirit in his work promoting Kia through unconventional and collaborative efforts. His natural performance in front of and behind the camera helped a social media campaign gain press attention from channels like Channel 4. The document emphasizes building on this story and campaign through more immersive experiences while one of the most important social elements was natural engagement. It concludes by thanking the reader and discussing the ongoing challenger spirit.

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FIRING ON ALL CYLINDERS
Monday, April 15, 13

Common Challenger Spirit
Monday, April 15, 13

THE DAVID&GOLIATH STORY
Monday, April 15, 13

AND IT ALL STARTED WITH THIS.
Monday, April 15, 13

THE KEY TO USING BLAKE IS TO EMBRACE HIS
LIKE-MINDED CHALLENGER SPIRIT.
AUTHENTIC
HONEST
APPROACHABLE
NON-CONVENTIONAL
Monday, April 15, 13

SO WHAT DID WE LEARN FROM LAST YEAR?
IN FRONT OF THE CAMERA BLAKE IS A NATURAL.
BEHIND THE CAMERA HE IS A GREAT COLLABORATOR.
Monday, April 15, 13

THEN THE PRESS GOT AHOLD OF IT.
Monday, April 15, 13

EVEN CHANNEL 4 WANTED TO KNOW HOW WE DID IT.
Monday, April 15, 13

WE CONTINUE TO BUILD ON THE TIME TRAVEL
CONVERSATION WITH AN EVEN MORE
IMMERSIVE EXPERIENCE.
Monday, April 15, 13

BUT ONE OF THE MOST IMPORTANT SOCIAL ELEMENTS
OF THE CAMPAIGN WAS ALSO THE MOST NATURAL.
Monday, April 15, 13

THE CHALLENGER SPIRIT
Monday, April 15, 13

Retired “underground” bishop Joseph Zhu Baoyu of Nanyang from central Henan province was installed as a government-recognized bishop today. The prelate, 90, who was secretly consecrated in 1995 with Vatican approval, spent many years in detention or undergoing reform-through-labor. Pope Benedict XVI accepted his resignation last year. Catholic sources said Bishop Zhu decided to seek recognition from the civil authorities in order to claim back Church properties that were confiscated during the Cultural Revolution (1966-76). Nanyang diocese has about 20,000 Catholics scattered in Nanyang city, two districts and 11 counties in southwestern Henan. Bishop John Baptist Yang Xiaoting of Yan’an, vice-president of the government-sanctioned Bishops’ Conference of the Catholic Church in China (BCCCC), officiated at the installation ceremony.

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