1. Facilitating and designing Multi-Stakeholder processes and Social Learning
Advanced Course in upscaling participatory approaches
Individual Action Plan
PARTICIPANT DATA:
Name: Atta Ullah Khan
Country: Pakistan
Organization: Mennonite Economic Development Associate
MSP Case (max 100
words):
What is the issue the MSP tries to address?
Poverty is deep rooted among the inhabitant of Harripur district and
specifically women of the area are not empowered in terms of
decision making, income and mobility. Considerable portion of these
women are associated with seedlings productions. Low production
and limited income share of women seedlings producers has brought
Mennonite Econ Development Economic Development Associate and
Sarhad Rural Support Programme to initiate a market development
value chain project, a unique MSP, for improving income opportunities
for the poor women of the Harripur district involving all the
stakeholders in the process. Women producers are reluctant to work
with CNOs and instead they demanding free inputs and marketing
from the project. During the process the stakeholders especially
women seedling producers need to be convinced, increase
investment in their businesses to increase production to get better
income.
SWOT ANALYSIS
Explanation
Strengths (internal – of MSP)
o CNOs are willing to work with Women
producers
o Women producers have skills for seedling
production
o Technical training component is available
by the SRSP
o Availability of all inputs in the local Haripur
market
Weaknesses (internal – of MSP)
o Values, believes and mobility of women is
restricted
o Coordination and flow of information from
CNOs to HBWSP is weak
o Dispersed geographical locations of
HBWSP
o Stakeholder collaboration is weak
Opportunities (external – in context)
o High demand for seedling in the market
o Congenial environment for seedlings
production
o Earth quake and northern areas demand
Threats (external – in context)
o Religious elements may hamper the
facilitation of SRSP and MEDA
o Stability in SWAT area may also affect the
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2. of seedling is about to increase due to new
project there
o Government agricultural extension
services are available
demand and price of seedlings in the
market
o Subsidized project by other NGOs for
women
VISION (3-5 YEARS)
Explanation vision about the MSP in 3- 5 years
Income of the women associated with seedlings production will be increased to 50 percent by
improved market information and established market linkages. SRSP and MEDA under the
project activities will organize the women seedling producers in to viable groups having selected
and trained their lead farmers and sale agents. These sale agents will have established linkages
with the commercial nursery owners and technical and market information flow has been
established. In this way market and demand driven seedling production and marketing through
lead farmers and sale agent will be started. Marketing of their produce by the lead farmer/sale
agent in the first tow years will further increase both individual production of producers and also
will act as motivating factor to encourage other producers to start seedling production which will
further play role in the betterment of women seedling producers.
ACTION PLAN
Explanation
First 6 months
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3. With Thanks from:
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Activities When Who is involved Mandate
Presentation on MSP course for
the project staff
Before Mid of
October 2009
Atta Khan as
VCO
Comes under my role
Presentation on MSP course for
the Management of MEDA and
seeking their approval for MSP
After October
2009
Atta Ullah Khan
VCO
The management will
be happy for such
presentation
Meeting of all the stakeholder
and formation of Steering
committee for the MSP
January 2010 Atta Ullah and
Project Staff
I will get mandate in
the two presentation
Meeting for Stakeholder Support
building and generate vision for
the future
February 2010 Atta Ullah
project staff
Yes
Meeting for Explanation of MSP
process model focusing and
ensuring learing environment
March 2010 Atta Ullah Khan Yes
Continuous talks and discussion
on MSP process with project to
generate knowledge.
October 2009 –
March 2010
Atta Ullah Khan Yes
Remaining Year Plan ( January 2010 – December 2011)
Implementation of Technical
Training on Budding, Grafting,
Nursery Management
Project Staff Regular Project
Activities having
separate budgets
Attachment of Sale Agent/Lead
farmers with CNOs
Project Staff Regular Project
Activities having
separate budgets
Quarterly Stakeholder meeting
and progress review
Project Staff Regular Project
Activities having
separate budgets
Field visits and registration of
new growers
Project Staff Regular Project
Activities having
separate budgets
Registration of commercial
Nurseries with Government
Project Staff Regular Project
Activities having
separate budgets
Facilitation and awareness
session for SA/LF association
formation
Project Staff Regular Project
Activities having
separate budgets
Exposure visits for LF/SA Project Staff Regular Project
Activities having
separate budgets
