This document provides an overview of Atlas Solar Technologies' plans to expand into the Mexican solar market. Key points include: - Atlas Solar will manufacture solar panels in existing US facilities and distribute through new centers in Mexico City and Monterrey. - The target market includes residential consumers, contractors, developers, hotels, and government entities. Promotional activities will focus on these segments. - Financing options include existing capital, US government grants and loans, and the investment tax credit. A 10MW cell and module facility is proposed. - Risks include currency fluctuations, import delays, and differing economic and legal environments between the US and Mexico. Cultural awareness and strong contracts will be important.

1. Atlas Solar Technologies
A Customer Committed Company
Andrew Wright, Alexis Lusitana-Ruiz, Martin Etcheverry,
and Nicholas Koutoufidis

2. Mission Statement:
To create an efficient process for
producing quality products and equipment
in support of our clients, and to continually
improve customer service to be the highest
in the industry.
Contractor Committed.

3. History
Year Founded: 1980
Founders: James Wright and Brian Quinn
Services
• With an emphasis on concrete related
products, Atlas Construction Supply,
Inc. is a manufacturer and supplier
supportive to General Contractors,
Concrete Sub-Contractors, and other
contractors of various disciplines.
• Design, engineering, sales and rentals
of forming and shoring systems.
• Producer of Atlas Tech construction
chemicals and restoration products
• Supplier of concrete accessories,
specialty forming boards, rebar
supports, tilt-up and precast
accessories
Locations:
San Diego, Corporate Headquarters
Las Vegas
Los Angeles
Denver
Phoenix
Mexico
Future Locations:
Hawaii
San Francisco
Joint Venture with Atlas

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Lane Field SD
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9th & Broadway SD
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5. Potential Global Business Opportunities
Growing middle class & govt investment w/ lower income families
Increased awareness of solar
Atlas Solar Tech into the Mexican market
Manufacture in U.S.
More consumer confidence
Sell to Costco, Home Depot, etc.
Contractors & Developers
Government

6. Social & Cultural Environment
125 million+ population
1.2% annual growth rate
93% speak Spanish & 76% Roman Catholic
Matriarchal society
Church & family intertwined
Religious holidays respected at work
High value on hierarchy and structure in business and family
matters
Personal relationships over business contacts

7. Potential Competitors
eSun Energy
Over a decade of experience & first movers
Mexico Solar
Experience & offers financial assistance
International Strategy:
Greater value in installation services, excellence in
customer service & higher quality products made in USA
Joint venture with Atlas Construction Supply
30 years experience in Mexico

8. Current Economic Picture
Top 3 exports: Motor vehicles, parts, & electrical machinery
Top Industries: Food & beverages, tobacco, chemicals, iron & steel
Inflation: 3.1%
GDP, PPP: $2,014 billion (2013)
GDP growth rate: 1.7%
Interest rate: 3%
Unemployment: 4.45%
Absolute advantage

9. Midterm elections happened early June, there is a new type of Governer in Nuevo Leon-
farming territory – “peoples governor” claiming this is the beginning of the second
Mexican revolution.
Majority still like President Enrique Pena Nieto- Institutional Revolutionary Party (PRI)
a. The PRI (Nieto) party demonstrated a commitment to working together to push
economic reforms through- telecoms, energy, investments.
i. President Nieto has an “ambitious reform agenda” including overhauling
the taxing systems, cut gov’t spending, focus on liberalization of economic
sectors such as energy and telecommunications.
Weakening currency is making imports more expensive.
32% of government revenue stems from oil exports
Mexico economy expected to grow 3.3% in 2015
As reforms get pushed through by government – mexico should see a steady boost in
economy.
Facing severe security problems, political unrest
Mexico is seen as a “commodities and manufacturing giant”
a. The price of commodities is falling
Membership with NAFTA – positive trade balance
Politics & Legalities of Mexico

10. Trade Barriers & FDI
Intellectual Property:
● Law designed to protect inventions - basically stating that whoever creates this can use it however
they see fit. A person or corporation can be given a patent.
● Industrial designs and drawings are two different things in Mexican law.
● No longer need a Mexican judge to validate conflicts
● These do not apply to foreign investments in Mexico.
Import Restrictions:
○ Tariff classification
○ Customs law
○ Customs valuation
○ Rates (0-35%)
○ Special rates and customs associations (NAFTA)
○ Other chargers (disposal)
Foreign Direct Investment:
Mexico forms a bridge between north and latin America. Mexico has an extensive source of natural
resources allowing for development of all types of industries at a competitive price.
Mexico is open to FDI
Skilled labor force, low cost of labor
Positive structural reforms have been made during current presidential term
Mexico is 8th on worlds tourist destinations.
ProMexico was founded in 2007 to support FDI

11. Economic Conditions
Rates Mexico United States
Inflation 2.88% 0%
Currency $1 = 15.63 Pesos $1 = 15.63 Pesos
Interest 3% 0.25%
Unemployment 5.22% 4.8%
● Falling oil prices and difficult global economic environment
● Peso fell by 13.1% during the course of 2014
● 2015 Q2- business activity slowly gaining traction
○ Manufacturing sector rose
○ Consumer confidence showed mild improvement from Q1

12. Proposed Location
For Sale: $1.1 Million
Size: 20,000 Square Feet
Details: Able to handle high use of energy and
has four docking stations
7651 Saint Andrews Avenue. San Diego, CA

13. 10 MW Cell and Module Facility

14. Sources of Financing
● Existing Capital/ Atlas Existing Credit Lines
● Sunshot Initiative
○ PV incubator program- supports promising commercial manu processes
○ PV supply chain project- provides $20.3 million in funds
○ Advanced Solar Photovoltaic Manu. Initiative- up to $112.5 million over
five years
○ SUNPATH- supports industrial-scale domestic solar manufacturing
● The investment tax credit (ITC) also provides financial incentives for
domestic solar power production
● Section 1603 Treasury Cash Grant Program
● ARPA-E- provides funding for private sector alternative energy production
(funded 285 projects)
● Capital One Bank- Has been investing heavily in Solar Energy Companies over
the past couple of years

15. Global Management Information System
Information Needed
● Mexico’s energy outlook
● Mexican economy
● Cost of raw material
● California and U.S. legislative changes
● Make Atlas Technology GP projections from sales team
Examples of Reports and Data Needed for Decisions
● Organization for Economic Cooperation and Development Surveys
● Greentech Media Research Institute
● Solar Energy Industries Association
● Mexico’s National Development Plan Report 2013-2018
● BP Outlook 2035
● World Energy Outlook
● The Association of Mexico’s Energy Forecasts
Resources Needed
● Utilize existing market and financial analysts at Atlas Technologies, Inc.
● Use our longstanding business relationships already established in Mexico

16. Human Resources
Annual Salary Per Employee
(U.S. Average)
Total Annual Cost
Production Unit
Technicians (14) $28k 392k
Supervisors (2) $41k 82k
Production engineers (2) $75k 150k
Administrative Unit
Director of Construction
Management (1)
150k 150k
Human Resources Executive
(1)
85k 85k
Accountant (1) 55k 55k
Administrative Assistant (1) 35k 35k
Total 949k

17. Staffing Plans
● Geocentric Approach
● Utilize the Center for Sustainable Energy (CSE) to find experts in the field
● Focus on hiring employees from California
Performance Appraisal Review Guidelines
1. Have employee complete self evaluation
2. Evaluate three or four major areas of employee’s responsibility (i.e. accuracy
and timeliness)
3. Evaluate skills and behavior performance competency
4. Overall Assessment of performance
5. Development and growth plan
6. Future goals and Expectations

18. International Financial and Business Risks
Currency and Exchange Rates
• Transaction Exposure: Mexican Peso vs US Dollar
• Peso follows US economy
• European investments can allow Atlas to be
successful when US economy is weak
Consumer Economic Disparity
• Very small middle class
• Either high class or low class
• High class values US products and trends
Importing Products into Mexico
• Potential for delays at international border
• Temporary vs definitive importing rates into
Mexico

19. Product Concept
Solar Panels
• Smart Solar Panels that have embedded
electronics into PV modules
• Measurement of performance along with power
optimizers
• Sold direct to clients as opposed to rental
Product Branding
• Green Building attributes with LEED and
GreenSpec
• Follow Atlas brand which promotes superior
customer service and high quality products

20. Target Market & Promotional Activities
Target Market
• Middle to high-end consumers
• Architects, Contractors and Developers
• Government entities such as municipalities,
Federal and State programs and facilities
• Hotels and Tourism Industry
Consumers:
Tourism:
Contractors/Government:

21. Global Distribution Strategy
U.S. to Mexico
• Solar panels will be assembled in US at Atlas
facilities in San Diego and Phoenix
• Trucking in to Mexico will be facilitated
Mexico Infrastructure:
• Extensive well-maintained roads and highways in
to Central Mexico
• High-tech communication systems are in place
and used daily
• Atlas Solar Tech will have distribution centers in
Mexico City and Monterrey
Mexican Cultural, Political and Legal Climate:
• Reform in energy sector has opened up Mexican
government
• The Mexican culture has created awareness of
sustainability
• Extensive court system at state and federal
levels
• Detailed contracts are protected, but subject to
levels of corruption

22. References
Santander. "Foreign Investment in Mexico 2015." Mexico: ForeignInvestment. Santander
Trade Portal, 1 June 2015. Web. 15 June 2015.
PWC. "Doing Business - Doing Business in Mexico 2015." DoingBUSINESS - Doing
Business in Mexico 2015. PWC, 25 Feb. 2015. Web. 29 June 2015.
Forbes. "How Will Mexico's Economy Perform in 2015?" Forbes. Forbes Magazine, 4 May
2015. Web. 29 June 2015.
"LoopNet - 7651 Saint Andrews Ave, Distribution Warehouse, 7651 Saint Andrews Ave,
San Diego, CA." LoopNet - 7651 Saint Andrews Ave, DistributionWAREHOUSE, 7651
Saint Andrews Ave, San Diego, CA. Loopnet, 25 May 2015. Web. 29 June 2015.
"United States-Mexico Chamber of Commerce." United States-Mexico Chamber of
Commerce. N.p., n.d. Web. 30 June 2015.